Gisteo is an animated video agency that specializes in creating explainer videos to clarify messages and help businesses grow. Self-described as a quality provider, it offers services from script writing to video production.

Gisteo

Gisteo | 197 followers on LinkedIn. Best-in-class animated explainer videos since 2011 | Gisteo creates best-in-class animated explainer videos for sales, marketing and training. Since 2011, we’ve helped thousands of organizations of all types cut through the clutter and better connect with their audiences.

Founder @Gisteo | Explainer video company trusted by 2,500+ organizations | We help you clarify your messaging & close more deals, faster

Stephen Conley

Voice Actor

Tom Dheere

Quality explainer videos like classy hairstyles; polished, impactful, and revealing a lot about who you are. Now imagine a mullet. Yes, that mullet. Business in the front, party in the back…and a style choice best left in the past. Just as you wouldn't want to rock a mullet in the boardroom (unless you’re John Stamos- he could pull it off), you shouldn't let a poorly crafted explainer video represent your brand. Budget solutions from freelance marketplaces or generic AI-generated videos often miss the mark, leaving your viewers unimpressed or even turned off by your message. At Gisteo, we believe in crafting explainer videos that look great and get results, without breaking the bank. For more information about our services, visit www.gisteo.com . #marketingvideos #explainervideos #marketing #contentmarketing

Embracing Honesty: Why Transparency Can Be A Good Strategy 🎯 In a world where marketing often dances around the point, let's talk about the refreshing impact of total honesty and bluntness. Case in point: the Travel Supermarket's print ad campaign below. → Honesty Over Hype: Their ads in this campaign are about as straightfoward as they can be. "If we needed a headline to explain what we do, it would go here" reads the first one. "Guest what we do" reads the next...and so on. That's it. No fluff, no frills. Just pure, unadulterated honesty because the their website name pretty much says it all already. → The Boldness of Simplicity: In an age of over-the-top advertising, choosing simplicity is a bold move. It cuts through the noise and clutter, delivering a message that's impossible to misunderstand. → Building Trust: This kind of transparency builds trust instantly. It tells your audience, "We're not here to trick you with fancy words. We're just here to offer you something valuable." → Relatability: There's something incredibly relatable about a brand that doesn't try to oversell itself or doesn't take itself so seriously. It feels like a conversation with a good friend rather than a sales pitch. → Standing Out: In a sea of competitors all shouting for attention, sometimes the most powerful thing you can do is speak honestly and clearly. It's the marketing equivalent of lowering your voice to be heard in a noisy room. Takeaway: The Travel Supermarket's approach reminds us that sometimes, the most effective way to communicate is to just lay it all out there with honesty and a dash of self-aware humor. No tricks, no gimmicks, just honest value. With Gisteo ( www.gisteo.com ), I've always tried to work with this approach which is probably why this campaign resonated with me! Stay tuned for more marketing and advertising tips! #HonestMarketing #marketing2024 #marketingandadvertising #Gisteo

Tailor Your Tale: Why It's Important To Offer Diverse Video Styles in Storytelling Storytelling isn't a one-style-fits-all affair. Yet, it's all too common to see explainer video companies shoehorning formulaic scripts into the same, repetitive style. Let's discuss why embracing a diverse range of video styles is not just important but essential for elevating your brand. 🎥 Beyond the "one trick pony" approach: At the heart of impactful storytelling lies the principle of versatility. We don't rely on a singular, cookie-cutter approach as we believe in tailoring the style to the story, not the other way around. From the vibrant realms of animation to the authenticity of live action, each narrative demands its own voice, setting, and execution. Our short clip here illustrates just how varied these styles can be, each selected to enhance and elevate the story it tells. Why versatility wins: Match the message: Tailoring the video style to the story ensures that the message is not just delivered but felt, creating a deeper resonance with the audience. Enhanced engagement: A diverse approach to video styles keeps content fresh and engaging, encouraging viewers to watch, share, and anticipate more. Creative freedom: Embracing a range of styles unleashes creative potential, allowing stories to be told in the most impactful way possible. Audience reach: Different styles appeal to different segments of your audience, broadening your reach and deepening your connection with viewers. Stay tuned for more marketing video tips and feel free to reach out to us at www.gisteo.com . #videomarketing #marketingtips #explainervideos #storytelling #animation #Gisteo

Embrace Humor & Edge in Marketing Videos: "You Had Me at Douchebag!" 💥 Ever thought about stepping out of the safe zone and adding a pinch of edginess to your marketing or explainer videos? Let's talk about the power of humor and daring to be different. Humor & Edginess: It's not just about making people laugh; it's about making your message stick. Our own explainer video for our explainer video company (very meta) is a testament to this approach. We took a risk, and it paid off! Why Go Bold? Stand Out: In a sea of conventional content, edgy humor makes you memorable. Connect Emotionally: Humor builds a relatable, human connection with your audience. Encourage Sharing: People love sharing content that made them laugh or raised an eyebrow. Drive Engagement: Edgy content sparks conversations, increasing engagement. Featured Example: Our spokesperson casually drops "overpriced douchebags" and contributes to a swear jar that we had on set. It's a bit cheeky but guess what? It resonates! One client's reaction was priceless: "OMG, you had me at douchebag!" She shared her own terrible experience with an overpriced service that treated her like a second-class citizen, proving that our edgy humor hit the right chord. Takeaway: Don't be afraid to push boundaries. A well-placed, edgy joke or an unconventional approach can make your video unforgettable. Remember, it's about striking the right balance and knowing your audience! Stay tuned for more insights on creating impactful video content. #HumorInMarketing #EdgyContent #StandOut #Engagement #Gisteo #explainervideos #marketingvideos

The Art of Brevity: 30-Second Explainer Videos Ever heard the saying, "If I had more time, I would have written a shorter letter?" The same principle applies to explainer videos. Yes, creating a shorter piece can be as hard—or harder—than a longer one. It demands clarity, precision, and creativity to distill your message into its essence. But the impact? Absolutely worth it. Sometimes, Less Can Be More Not every message requires a deep story. A 30-second snappy promotional piece can effectively showcase your main benefits, making a lasting impression. Why Embrace Brevity? Immediate Impact: In a world of short attention spans, a concise video ensures your message is seen and heard. 🎯 Easier to Share: Short videos are often more likely to be shared, increasing your reach. 🔄 Focus on Benefits: Highlighting your main benefits quickly can be more persuasive than a lengthy explanation. 💡 Creative Challenge: Crafting a compelling message in a shorter format tests and refines your messaging. 🖋️ Featured Example This was part of a series of short videos we produced for TeamSnap. With millions of views collectively on the company's YouTube channel, our TeamSnap videos demonstrate how precise, focused content can capture and hold attention, driving significant engagement and interest. Takeaway There's no one-size-fits-all in video length. The best approach depends on your goals, message, and audience. Whether it's a 30-second explainer or a longer, story-driven video, what matters most is how effectively you communicate your message. Stay tuned for more tips and feel free to reach out to us at: www.gisteo.com . #ExplainerVideos #videotips #marketingandadvertising #marketing #Gisteo

Gisteo Shorts: "Silent" & Short-Form Videos for $500 or Less Are you tapping into the latest trends of silent videos and short-form content without stretching your budget? Discover Gisteo Shorts – high-impact, budget-friendly video solutions for just $500 or less! 🤫 Silent Video Trend: In a world where most social media videos are watched on mute, our Gisteo Shorts ensure your message is loud and clear, even in silence. 🎥 Short-Form Content: In the fast-paced digital age, short, engaging content can be an important part of your marketing video arsenal. Our Shorts are designed to capture and retain audience attention in 30-60 seconds (or less). Why Choose Gisteo Shorts? Muted-Feed Mastery: Visually compelling content that communicates effectively, with or without sound. Pocket-Friendly: Get top-notch content creation for $500 or less, perfect for regular posting without financial strain. Versatile Messaging: Ideal for various content needs, from product announcements to quick industry tips. Spotlight Example: This Gisteo Short for a lawn mowing service is a perfect showcase. It demonstrates how silent, short-form videos can effectively and engagingly highlight services, all in a budget-friendly 40 second package. Takeaway: Embrace the silent and short-form video trends with Gisteo Shorts. They're affordable, quick, and tell your story in a way that resonates with your modern audience. More information here: https://lnkd.in/d_TUimb7 #AffordableVideoContent #SilentVideoTrend #ShortFormContent #GisteoShorts #MarketingStrategy #Gisteo #Microcontent #Marketingtips #explainervideos

Bring Your Explainer Videos to Life with Dialogue and Characters Let's talk about a different approach when it comes to explainer videos: using dialogue-driven stories and characters instead of the traditional single narrator format. Check out a snippet of our production for Insurance King below, pitting our client’s company vs. “Wise Guys Insurance.” In this video, we skipped the ubiquitous single narrator treatment and a created something that’s more like a sitcom scene. The result is an amusing, dialogue-driven experience that not only informs but entertains. Why Dialogue and Characters? Relatable Stories: Characters and dialogue create relatable scenarios that resonate with your audience. Enhanced Engagement: Conversations can be more engaging than monologues. Viewers feel like part of the story. Memorable Messaging: Characters and their interactions can help make your message stick. Emotional Connection: Good storytelling evokes emotions, forging a stronger connection with your brand. Takeaway: Challenge your team or video agency to do something less formulaic and more engaging on your next project or contact us at Gisteo ( www.gisteo.com ) if you need help. Stay tuned for more insights on creating compelling explainer videos. #ExplainerVideos #MarketingTips #MarketingVideos #VideoMarketing #Gisteo

Surprise Your Audience: The Power of Uniqueness in Explainer Videos Meet JP, the Talking Dumpster. Yes, you read that right – a dumpster that talks about his “junk!” Why a talking dumpster, you ask? Because it's unexpected, memorable, and breaks the monotony. That's the beauty of surprise in explainer videos. Too many marketers (and, yes, we’ve been guilty of this too), just use a problem-solution formula with a narrator to deliver what ends up looking like a fancy PowerPoint presentation. This worked in the past decade because the concept of business/explainer videos was still fresh, but I think we all need to evolve. Creative storytelling matters, even in the world of affordable explainer video animation. Why Surprise Works: Grabs Attention: In a sea of conventional videos, something as unusual as JP turns heads. Boosts Engagement: Curiosity piqued, viewers are more likely to watch the video till the end. Enhances Recall: Unique content stays in the minds of your audience longer. Encourages Shares: People love sharing quirky, out-of-the-box content. JP's Journey: In the snippet of our video featured below, JP isn't just a talking dumpster. He's a character with a story, humor, and, believe it or not, wisdom about junk removal. Through JP, we convey our message in a way that's both informative and entertaining, while still making keeping things affordable for our client. Takeaway: Dare to be different. Whether it's a talking dumpster or something equally outlandish, the key is to stand out. Think outside the box and let your brand's personality shine. Stay tuned for more tips on making your explainer videos unforgettable. #JunkRemoval #ExplainerVideos #MarketingTips #BeUnique #VideoMarketing #SurpriseElement #Gisteo

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