Glystn provides AI-powered, multi-platform community growth and engagement tools for creators.

Glystn

Leading the transformation of community insights and analytics with AI! Apply now to unlock exclusive access.

The first AI-driven community engagement engine that helps creators and their teams scale through intelligent automation. Glystn addresses the pains of a multi-platform presence and audience ownership by offering comprehensive tools that streamline cross-platform community enhancement. We empower creators and their teams to nurture and develop thriving audiences at scale. Glystn finds the topics that are most important, making it easier to align to the right revenue opportunities that are a match to the community.

With Glystn, creators gain greater agency and ownership of their communities across all platforms, empowering creators to fall in love with their communities all over again!

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Views alone don't tell the full story. 

Evaluating actual ROI can be challenging and sometimes bigger isn't always better. Identifying authentic alignment between the creator's audience and the brand is increasingly more important when measuring brand lift. 

The emerging middle class of creator provides brands with more options, but finding the right one is key. Our platform does just that, allowing marketers to sift through thousands of content creators to pick the perfect matches for your campaign.

Glystn's DNA is founded in creator communities, and it's because of this that we've been able to unlock the kinds of insights Jamie Gutfreund and I discuss in her Forbes feature, below.

We publicly launched Glystn back in January by releasing our community engagement tools, with creators like Marques Brownlee, to help creators and their teams grow healthy, valuable communities, at-scale, across platforms.  

Along the way, we discovered that the insights our AI platform was able to glean were extremely valuable, not just to creators, but to agencies and brands in the ecosystem, who desperately want to find more authentic, targeted ways to align and engage creators and their communities, and drive real ROI from their influencer and social campaigns.

What's coming next is an evolution of our platform, tailored for talent agencies, creative agencies, brand agencies, and brands.  It is built on top of our AI platform and represents the next generation of social listening, creator vetting and safety, and campaign performance insights tools, and, at its core, is still carrying that creator-community-centric DNA.

We can't wait to show the world what's coming, as well as share some exciting partnership announcements very soon.  If you'd like a sneak peek and possibly get early access, hit me up on DMs!!

Glystn analyzed over 23,000 comments on the official trailer for Disney's The Acolyte to get a clear picture of the community's reaction. Here's what we found.

How can you tell if a sponsored campaign worked?

Glystn reads through thousands of comments to surface feedback and insights from the community so you can see the big picture.

See how Ryan Trahan's community responded to his Shopify integration:

Creator revenue streams are diversifying and growing!  But sponsor dollars are still king and growing fast 💰

Glystn provides brands and agencies with unparalleled data on creator communities, making creator + sponsor alignment authentic and easy ✅

Change in creator earnings from 2021 to 2024:

Merch - ↑246%
Gifting - ↑220%
Subscriptions - ↑200%
Affiliate - ↑93%
Sponsored - ↑59%
Platform - ↑38%
- EMARKETER

Glystn surfaces community discussions about trends and brands from any creator, allowing unprecedented competitive social intelligence.

See why competitive analysis is so important - Digiday https://lnkd.in/eyh4jXd6

Sentiment charts don't tell the full story.

Glystn makes sentiment easy by separating comments about the content or the creator.

Mark Rober

Excited to share Andy Huson is joining our glystn advisory team!

Andy is an innovative tech leader who has built some of the most powerful tools in the creator economy.

Our CEO, Ethan Fassett, recently had the chance to join the #NetworksofAuthority webinar and share more about the value glystn brings to creators, agencies, and brands, through our AI-powered community listening and analysis platform.

The interview focused particularly on listening across video comments, but more broadly, glystn helps you gain an objective, nuanced understanding of what a community and creator are about -- what makes them tick, what they discuss, and what they're interested in.

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