Good Startup invests in entrepreneurs building alternative protein companies.

Good Startup

Good Startup is a venture firm focused on the alternative protein sector. We invest in entrepreneurs creating the next generation of food and materials companies.

The first use of fur dates back 120,000 years.  It is easy to understand the allure of fur due to its attractive properties. Fortunately, the past 100 years have brought greater awareness about the ethics and ramifications of fur production. It’s time to move past a legacy that no longer serves us.

#alternativematerials #goodsignal #sustainability #veganfashion

https://lnkd.in/gsq-pz5N

A strong endorsement for Melt&Marble from the European Innovation Council and SMEs Executive Agency (EISMEA) and the #HORIZON program to scale-up and commercialise their alternative fat products.

Congratulations to the Shiru team on their partnership with Ajinomoto Health & Nutrition North America, Inc. to develop and commercialise sweet proteins!

The demand for down keeps rising. In this article we talk about the 'down' side.

#goodsignal #sustainability #vc #alternativematerials

https://lnkd.in/gAauJshs

Congratulations to Yonatan Golan and the Brevel team on the opening of their new facility! We're excited about the contribution the company will make to the plant-based dairy industry.

Sheep are perhaps the most versatile of livestock species, providing meat, milk, leather, and of course, wool, which is used to make clothing, bedding, blankets, carpets, insulation, and upholstery, as well as protective garments. Here, we explore the deeper story behind wool.

#alternativematerials #veganfashion #sustainability

https://lnkd.in/gc6eQrtn

ProteinDiscovery.AI, the protein marketplace and discovery platform from Shiru, empowers both established companies and startups to accelerate their R&D processes by allowing them to search, discover, sample, and license proteins for various applications.

Gautam Godhwani shares his perspectives on the current state of the alternative protein industry and provides insights on Good Startup's investment strategy in this article from Protein Production Technology International

#alternativeproteins #sustainability #vc

Silk is the queen of fabrics. Silk isn’t so much ‘made’, as it is ‘taken’ from insects that make cocoons or webs. In this article we explore the story behind this elegant yet classic material.

#silk #alternativematerials #sustainability

https://lnkd.in/gFCVJmqP

As a material, leather is hard to beat. For luxury brands, leather is a cash cow. It is not so much a ‘by-product’ of the meat industry as a ‘co-product’, enabling animal agriculture to drive higher margins and increase profits. We take a closer look at the leather industry.

#veganleather #veganfashion #alternativematerials #sustainability

https://lnkd.in/g7ydgvXU

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