Gourmet Ads is a platform that provides food advertising and shopper marketing solutions for supermarkets, grocery stores, food companies, and beverage brands to reach audiences of grocery buyers and household cooks online.

Gourmet Ads

Gourmet Ads | 1,751 followers on LinkedIn. The Global Food &amp; Wine Advertising Platform. 

We Reach Grocery Shoppers &amp; Household Cooks Online and at Scale.  | Gourmet Ads is a global vertical advertising network reaching household Grocery Buyers with offices in North America, United Kingdom, Canada and Australia. Our network only represents quality food and wine websites throughout the world, aggregating and managing advertising across these highly relevant websites and blogs. Food Advertising is our specialty and we focus on delivering branding campaigns which drive sales and customer acquisition.

Founder & President | I work with Food / CPG 🍜 Supermarkets 🛒 Pharmaceutical 💊 Health 💚 Brands + Ad Agencies 🏢 to reach their Target Audiences…

Benjamin Christie

Publisher Relations at Gourmet Ads

Jenny Christie

Account Manager at Gourmet Ads and Healthy Ads. Enabling food and health publishers to monetize their content.

Jennifer Jones

I wear many hats (and I wear them well)

brent thomas

🚀 Unlock the Full Potential of Your Programmatic Advertising Campaigns with our "If You Bid, You Win" deals. https://lnkd.in/gSBRt_mi 🔍 Understanding the Problem For advertisers focused on precision, relying solely on open exchanges often falls short of capturing high-intent audiences at critical moments. 💡 Our Game-Changing Solution With If You Bid, You Win, you gain access to premium inventory through a high-priority Deal ID. Positioned strategically above standard priority, these deals deliver: 🎯 Higher win rates 🚀 Efficient media spend 📈 Better campaign performance ⚙️ Features & Benefits ✔️ Seamless activation across video, display, and native formats. ✔️ Always-on access to premium supply channels like Gourmet Ads. ✔️ Optimized CPMs for cost-effectiveness. 📢 Ready to outperform the competition? See how "If You Bid, You Win" can elevate your strategy. #programmaticadvertising #digitalmarketing #adtech #advertisingstrategy #mediabuying

Creating banner ads that convert remains one of the top challenges for advertisers and agencies alike. From capturing attention to driving engagement, every design element counts — but knowing where to start can feel overwhelming. 🎯 🔗 See > https://lnkd.in/gJNrkFBh Our latest article breaks down the essential strategies to design impactful banner ads, covering: ✏️ Message clarity and layout that drive action 🖼️ A/B testing different visuals and messages to boost performance 📊 Implementing tracking to measure, refine, and optimize results Whether you're leveraging templates or working with a designer, these tips will ensure your next banner ad campaign doesn’t just look good but also converts. Let’s elevate your banner ad game! #DigitalAdvertising #ProgrammaticAds #Creative #MarketingTips #AdOptimization

🎯 When your creative messaging isn’t resonating, it might be time to rethink your approach with persuasive advertising. 🔗 See > https://lnkd.in/gV8C_9yv Rather than relying solely on facts or product details, persuasive advertising taps into emotional appeal and strategic storytelling to forge a deeper connection with your audience. Our latest article breaks down how brands and agencies can apply these methods effectively—whether it’s through celebrity endorsements, social proof, or comparison ads that highlight competitive advantages. In this guide, we cover: ✨ The Power of Emotional Appeal - People buy with their hearts, not just their minds. We discuss how emotional elements in ads can inspire action and build long-term loyalty. 🗣️ Using Social Proof and Testimonials - Gain trust through voices that matter. From influencer shoutouts to user testimonials, showing others' positive experiences can be the ultimate conversion driver. 📊 Optimizing and Measuring Success - Success isn’t just in the strategy but also in the follow-through. Learn the metrics that matter—CTR, conversions, A/B testing, and other KPIs to ensure your ads hit their targets. If your current messaging feels stale, try a fresh approach with persuasive advertising techniques that make an impact. Let’s transform those connections into conversions! #DigitalAdvertising #ProgrammaticAds #creative #Messaging #MarketingStrategy

📦 Is Free Shipping the Ultimate Game-Changer for E-Commerce Brands? When it comes to e-commerce, consumer expectations are clear: they want free shipping, and they’re willing to make purchasing decisions based on it. Amazon Prime’s popularity is a testament to this trend—customers want shipping costs included, plain and simple. 🔗 See > https://lnkd.in/gg_ayhXR Here’s why free shipping can’t be overlooked 🛒 Boosts Conversions: Shoppers are more likely to complete purchases when shipping is free. 📉 Reduces Cart Abandonment: High shipping costs are a top reason for abandoned carts. 🔄 Builds Loyalty: Free shipping enhances the customer experience and increases brand loyalty. For brands looking to capture more sales and win loyal customers, it’s time to consider making free shipping a core part of the offering. #ecommerce #onlineshopping #amazonseller #amazon #amazonprime #conversions

Is it truly fall without pumpkin spice and everything nice? 🍂 Ever wonder how one sip can capture the essence of an entire season? ☕️ Dunkin' Donuts’ 2023 ad, “Here Comes Pumpkin!”, reignites our love for fall by bringing back the beloved Pumpkin Spice Signature Latte — a true seasonal favorite. This campaign is a masterclass in leveraging seasonal nostalgia to drive consumer engagement. By tapping into the excitement of a fall classic, Dunkin’ Donuts showcases how strategic timing and emotional storytelling can elevate brand loyalty. Key insights for advertisers: 🎯 Seasonal products create urgency and exclusivity ❤️ Emotional connections foster stronger consumer relationships 🕒 Strategic timing enhances marketing effectiveness As we embrace the fall season, how can we incorporate these strategies to make our marketing campaigns more impactful? Learn more >> https://lnkd.in/g8MyjVvS #videoadvertising #foodadvertising #fall #advertisingandmarketing #dunkin #coffee

As the holiday season kicks off, brand visibility and timing are essential for capturing your audience's attention. 🔗 Learn More https://lnkd.in/gy9Ycfks 🎯 Holiday Marketing Opportunities With Halloween, Thanksgiving, Hanukkah, Christmas, and New Year’s right around the corner, each holiday offers distinct advertising opportunities to engage customers. Consumers are actively searching for gift ideas, festive recipes, and seasonal inspiration—making it crucial for brands to reach them with tailored messages and well-placed ads. 📈 Why Seasonal Targeting Matters Gourmet Ads specializes in connecting brands with grocery shoppers and decision-makers precisely when they’re looking for holiday-related content. From recipe ideas to gift guides, we use custom contextual targeting to position your ads on content where customers are already engaged and motivated to buy. Our data-driven approach ensures that your brand’s message lands in front of high-intent consumers when it matters most. 📅 Season-Specific Ad Segments for Maximum Impact During the holiday season, our platform sees a natural 35% inventory spike as users browse seasonal content, from “how to cook a turkey” to “Christmas cookie ideas.” With segments like ‘Christmas Baking,’ ‘Holiday Cocktails,’ and ‘Thanksgiving Dinner,’ Gourmet Ads can help your brand tap into seasonal interests, ensuring your ads resonate with consumers looking for holiday inspiration. 🌟 Make the Most of the Holiday Shopping Surge Consumers invest heavily during the holidays, whether for family meals, gifts, or festive gatherings. With targeted ad segments and a unique focus on seasonal content, Gourmet Ads helps brands stand out, whether their goal is raising awareness or driving sales. Our strategies are designed to maximize your holiday impact by placing your brand message where holiday shoppers are most likely to respond. 📌 Key Takeaways: ✨ Reach consumers actively searching for holiday recipes and gift ideas 🎯 Connect with high-intent grocery shoppers during the holiday season 📊 Benefit from our holiday-specific segments like ‘Christmas Baking’ and ‘Holiday Cocktails’ 💼 Engage users on Black Friday, Cyber Monday, and other high-traffic days 💥 Elevate brand visibility and drive holiday sales with Gourmet Ads Let Gourmet Ads help you create a holiday campaign that drives results. Don’t miss out on the season’s unique advertising potential! #holiday #hanukkah #christmas #nye #foodadvertising

Yesterday, we highlighted a favorite ad from ALDI USA , “The Great Beef Race,” which humorously captures the frustration of chasing fluctuating steak prices. https://lnkd.in/g_bUA9jW Our Australian-based president, Benjamin Christie , was quick to share a current video ad from ALDI Stores Australia , "Everyday Low Prices." This ad cleverly tackles a common misconception: there’s no sale, just consistently low prices every day. With phrases like “It’s not an everyday sale” and “There’s no sale,” the ad drives home ALDI’s commitment to affordability without the hype of special promotions. Key takeaways for marketers: 🥩 Humor simplifies complex messages 🎯 Storytelling shines a light on customer pain points 📈 Clear brand positioning wins in competitive markets 🔍 Consistent messaging builds consumer trust 🛒 Pricing transparency enhances customer loyalty 💡 Emphasizing everyday value strengthens brand loyalty Do you know any similar Aldi ads from around the world? #videoadvertising #foodadvertising #grocery #advertising #aldi

Can a clever ad transform customer perceptions about pricing strategies? We love this ad from ALDI USA , “The Great Beef Race,” which humorously explains the frustrations of chasing fluctuating steak prices. The commercial uses a race scenario to illustrate how inconsistent pricing turns shopping into a competitive sport, highlighting Aldi’s commitment to consistent low prices. Key takeaways for marketers: 🥩 Humor effectively communicates complex messages 🎯 Storytelling highlights customer pain points 📈 Clear brand positioning sets companies apart in crowded markets More info >> https://lnkd.in/g8MyjVvS What’s your favorite example of storytelling in advertising? #videoadvertising #foodadvertising #grocery #advertising #aldi

Is your food brand struggling to grow sales on Amazon or Amazon Fresh? Are you finding it difficult to increase your ROAS? Learn more >> https://lnkd.in/gX_E7cbN #advertisingandmarketing #digitalmarketing #food #ecommerce #amazonsellers

Programmatic OTT advertising is reshaping how brands connect with viewers, offering precision targeting and enhanced reach through streaming platforms. As more consumers shift to OTT, advertisers must stay ahead of the curve. Key takeaways from our latest blog post: 🍕 Target specific audiences with data-driven insights 🎯 Scale campaigns effectively on premium platforms 📺 Deliver ads during viewers’ favorite shows for higher engagement Learn more about how programmatic OTT advertising works and how to leverage it for your brand here: https://lnkd.in/eAfzUYKW How are you incorporating OTT into your digital strategies? Share your thoughts below! #ProgrammaticAdvertising #OTT #DigitalMarketing #AdTech

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