Gozoop is a digital marketing agency that provides services related to marketing and advertising.

GOZOOP Group

Gozoop

GOZOOP Group | 33,538 followers on LinkedIn. #BreakTheBox | Founded in October 2008, Gozoop is an independent marketing company offering a wide range of strategic solutions for brands and businesses. With a platform agnostic approach and effective blend of creative and technology services, Gozoop specializes in crafting integrated solutions designed to helps brands and businesses win in the new world.

A team of over 150 marketers, Gozoop has partnered with brands such as Dell, Asian Paints, Taj Hotels, Kolkata Knight Riders, Mumbai Indians, Star Bharat, Pizza Express, Club Mahindra, Viacom18, Mad Over Donuts, ITC and many more to create award-winning and noteworthy campaigns.

Executive Chairman & Co-Founder at Gozoop Group, Founder at 1SmallStep Foundation

Rohan Bhansali

Director - Brand Solutions at GoZoop Group

Priyanka Nair

Global CEO & Co-founder @ GOZOOP Group

Ahmed Aftab Naqvi

Director Brand Strategy at Gozoop Online Pvt Ltd.

Janhavi Iyer

🥇HAWK-eyed for Gold!🥇 Double gold domination at Social Samosa #AgencyCon2024 , with HAWK (Gozoop Group) HAWK winning Specialist Agency of The Year & Disruptive Agency of The Year awards!

Kiran Giradkar , group chief marketing officer of BN Group , discusses with Amisha Gulati , president of GOZOOP Group, how marketers must be future-ready and why it's crucial for them to #BreakTheBox repeatedly. He also delves into the process of building brand Nutrica in collaboration with GOZOOP. Check out the second segment of the episode here. Content: Priyanka Nair Production: Joel Jose | Dharmesh Bhadra | Rahul Gawali | Harshal Ichale | Akash Prasad #BreakTheBox is GOZOOP Group's flagship interview series, where we dive deep into the stories of entrepreneurs, future-ready marketers, growth hackers, and creative geniuses, who don’t just think outside the box, but break it. #marketing #FMCG #CMO

Amyn Ghadiali , Country Head at GOZOOP speaks with Social Samosa : "This Diwali, digital ad spends are leading the way, growing by 15-20% while overall ad spends see modest growth of 6-8%. Sectors like FMCG, fintech, and e-commerce are at the forefront. Brands are blending digital and TV in smart ways, like cadbury's AI-driven local business ads and Myntra 's AR-enabled OOH displays. The digital landscape, with its precise targeting and measurable results, is reshaping how brands engage during this festive season. Notably, urban markets alone are set to spend Rs 1.85 trillion on gifts and more, showcasing the season’s immense potential." https://lnkd.in/dHDG25j8

In the new episode of #BreakTheBox , Kiran Giradkar , group chief marketing officer of BN Group , had a wide-ranging conversation with Amisha Gulati , president of GOZOOP Group, about all things marketing. Kiran, a seasoned marketing professional with over 20 years of experience in FMCG brand management, delves into how his agency experience shaped him as a marketer. He also shares insights on working with a diverse range of brands in the consumer space, and outlines his plans for the BN Group's brands like Nutrica and Simply Fresh. Check out the first segment of the episode here. Content: Priyanka Nair Production: Joel Jose | Dharmesh Bhadra | Rahul Gawali | Harshal Ichale | Akash Prasad #BreakTheBox is GOZOOP Group's flagship interview series, where we dive deep into the stories of entrepreneurs, future-ready marketers, growth hackers, and creative geniuses, who don’t just think outside the box, but break it. #FMCG #marketing #advertising

Iyer Premkumar COO of HAWK (Gozoop Group) highlighted: "In today’s digital-first world, a crisis can strike at any time, and a brand’s response can define its reputation. Zomato 's quick response to a language controversy shows the power of timeliness and transparency. CEO Deepinder Goyal didn’t just apologize; Zomato expanded language support, proving they were listening. In contrast, Uber’s delayed response during #DeleteUber highlights the importance of speed and sensitivity in crisis. Key takeaways: Act fast, own up, involve leadership, provide solutions, and stay transparent. Brands like Zomato turn crises into trust-building opportunities when they respond well." https://lnkd.in/dR4Zryw8

Rohan Bhansali speaks with Campaign India : Pitfalls of Selling to Global Ad Networks – The Math Doesn’t Add Up “No advertising entrepreneur worth their salt should consider selling their agency to a global network,” says Rohan Bhansali, Chairman and Co-founder of Gozoop Group. Drawing from his background in investment banking, Rohan explains why the commonly used “earn-out model” often undervalues agencies over time. While networks promise advantages like global alignments and best practices, Rohan’s insights reveal that the math behind these deals often fails to add up. Read more at: https://lnkd.in/eagpjWrN

Amit Bhandare , head of marketing and corporate communications, YES SECURITIES , talks about the challenges about marketing the BFSI category. He also tells Siddhant Shinde , account manager at GOZOOP Group, about what makes a modern day marketer standout. Check out the final segment of the episode here. Content: Priyanka Nair Production: Joel Jose | Dharmesh Bhadra | Rahul Gawali | Harshal Ichale | Akash Prasad #BreakTheBox is GOZOOP Group's flagship interview series, where we dive deep into the stories of entrepreneurs, future-ready marketers, growth hackers, and creative geniuses, who don’t just think outside the box, but break it. #marketing #advertising #BFSI

Amit Bhandare , head of marketing and corporate communications, YES SECURITIES , discusses how the brand is uniquely targeting women. He also shares insights with Siddhant Shinde , account manager at GOZOOP Group, about the brand's learnings from interacting with women customers and how they incorporate these into their communication strategies. Check out the fourth segment of the episode here. Content: Priyanka Nair Production: Joel Jose | Dharmesh Bhadra | Rahul Gawali | Harshal Ichale | Akash Prasad #BreakTheBox is GOZOOP Group's flagship interview series, where we dive deep into the stories of entrepreneurs, future-ready marketers, growth hackers, and creative geniuses, who don’t just think outside the box, but break it. #marketing #advertising #BFSI

Ahmed Aftab Naqvi , Ed Pank , Shrinidhi Srinivasan , and Vipul Arora on the complexities of brand love, the strategies to foster it, and whether it's a realistic goal. Priyanka Nair digs deep. #brandlove #marketing #digitalmarketing #consumerbehavior

Amit Bhandare , head of marketing and corporate communications at YES SECURITIES , is bullish on the BFSI industry's potential. In a chat with Siddhant Shinde , account manager, GOZOOP Group, Amit also emphasized the importance of financial literacy in India. Check out the third segment of the episode. Content: Priyanka Nair Production: Joel Jose | Dharmesh Bhadra | Rahul Gawali | Harshal Ichale | Akash Prasad #BreakTheBox is GOZOOP Group's flagship interview series, where we dive deep into the stories of entrepreneurs, future-ready marketers, growth hackers, and creative geniuses, who don’t just think outside the box, but break it. #marketing #advertising #BFSI

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