Greycroft is an American venture capital firm managing over $2 billion in capital with investments in various notable companies.

Dana Settle

Alan Patricof

Greycroft

Finnovista is an innovation and venture capital firm focused on the Fintech ecosystem and financial transformation.

Finnovista

Gaocheng Capital focuses on growth-stage equity investment opportunities in enterprise services and technology innovation sector. Self-described as a private equity fund with dual currency in RMB and USD.

Gaocheng Capital

Watertower Ventures is a pre-seed venture capital fund investing in visionary founders transforming large markets through the shift from human dependency to trusted automated intelligence. self-described.

Watertower Ventures

Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets. With offices in the two media capitals of the world - New York and Los Angeles – Greycroft is uniquely positioned to serve entrepreneurs who have chosen us as their partners. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses. Greycroft manages in excess of $1 billion and has made over 150 investments since inception in leading companies including Acorns, App Annie, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeakha. For more information please visit http://www.greycroft.com/.

Hollar

The RealReal

Managed by Q

Acorns

Archer

Axios Media

Segment

SEMrush

Deposit Solutions

Extreme Reach

Shipt

Flashpoint

Bird

Boxed

Bread

Bright Health Group

Bumble

Nom Nom

NuORDER

Openpath

Optimus Ride

Osmosis

Podsights

Recurly

Introducing our latest investment, Reken, which is building a new type of AI platform and products to protect against generative AI threats. Reken's mission strongly aligns with our core focus on partnering with companies responsibly leveraging the power of artificial intelligence.
 
Today, Reken co-founders Shuman Ghosemajumder and Rich Griffiths announce the successful closing of a $10 million seed round led by Greycroft. While at Google, Shape Security, and F5, Shuman and Rich built large-scale AI platforms to defend against sophisticated attacks for some of the world's largest companies. We believe these experiences uniquely position them to build an important company that will help tackle the evolving and increasing challenges presented by generative AI threats.
 
Safeguarding against generative AI threats is essential for the future of the internet and requires a fundamentally new platform and approach. That's why we are so excited to join the Reken board and embark on the Reken journey with Shuman and Rich alongside FPV Ventures, Firebolt Ventures, Fika Ventures, Omega Venture Partners, Homebrew, and JAZZ Venture Partners.
 

We are thrilled to welcome Adam Boutin, who joins us as a Partner in the San Francisco office to lead climate tech investing for the Greycroft Coca-Cola System Sustainability Fund.

Adam brings a wealth of experience from his 15-year career in technology investing across various stages and sectors, including Climate, Cyber Security, and Enterprise Software.

Read more in our latest blog post:

We are hiring for two Operating Associates in New York and Los Angeles partnering directly with our portfolio companies in helping drive growth through hands-on involvement with our founders and their leadership teams. 

If you are interested in stepping into venture capital and getting exposure to a breadth of companies and complex challenges, we’d love to hear from you.

We are thrilled to announce Greycroft's investment in Tetra, a pioneer simplifying clean energy for homeowners. Tetra's one-click platform offers instant quotes for eco-friendly heating/cooling. 

Read more in our latest blog post:

MNTN CEO, Mark Douglas, gives a peek under the hood on our partnership with BWT Alpine F1 Team Racing.

Metric
Company Name	Greycroft	Finnovista	Gaocheng Capital	Watertower Ventures
Symbol
MSH ID	COM:GREYCROFT	COM:FINNOVISTA	COM:GAOCHENGCAPITAL	COM:WATERTOWERVENTURES
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Financial Services & Finance	Financial Services & Finance	Financial Services & Finance	Financial Services & Finance
Industry	Venture Capital	Venture Capital and Startup Acceleration	Investment Management	Venture Capital
Country	US	CL	CN	US
Stage		Venture Round
Employee Count	96
Website	greycroft.com	finnovista.com	gaochengcapital.com	watertowerventures.com
LinkedIn	greycroft-partners		gaocheng-capital	watertowerventures
Founders

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Enterprise Value
Monthly Web Traffic	4.23K	2.81K	331
Web Traffic Growth	-0.59	-0.77	0.33
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COM:GREYCROFT

Greycroft

Company Overview

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