Bobbie produces infant formula designed to meet the nutritional needs of babies, using organic ingredients and complying with both European and US standards.

Bobbie

Organic Baby Food Shop offers organic baby formula from European brands like Lebenswert, Holle, and HiPP. The formulas are made from grass-fed cows and goats raised on certified organic farms.

Organic Baby Food Shop

Bobbie offers infant formulas that are inspired by European standards and are made with organic ingredients. The formula recipes are designed to nourish babies from day one.

Bobbie | 33,702 followers on LinkedIn. The first European Style Organic Infant Formula that meets FDA standards. Founded by moms in the U.S. | Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed.

Co-Founder and Partner at NextView

Rob Go

Mother | Co-Founder at Bobbie | Future of Work

Sarah Hardy

Chief Growth Officer | Chief Legal Officer | Independent Board Director | Advisor | ESG

Petty Rader, CDE®

Medical Safety Lead at Bobbie

Ryan Link

Get out and vote, fam 💚 Drop a 🗳️ when you do!

Election Day is less than a week away. All elections are important, but this one is especially critical. From childcare to paid family leave and reproductive rights, there’s a lot on the ballot this year that directly impacts parents and caregivers. Parentaly put together a special election week episode of The False Tradeoff, compiling the most relevant snippets from their earlier interviews with politicians and public policy experts and advocates, including Bobbie's Chief People & Experience Officer Sarah Hardy . Listen to the episode: https://lnkd.in/eHqM_kmb

We'll say it until we are blue in the face: this was never JUST about powdered milk. We are here to completely shift narratives about how we feed our babies, and we aren't afraid to ruffle a few feathers to drive change. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best. Natalie Kunstadter shared on ADWEEK how other brands can begin to tackle taboo topics. Here are some quick tips: 📌 Do your research 📌 Put your oxygen mask on first 📌 Pick your battles wisely 📌 Be ready for backlash—but don’t fear it Read more below and thanks Natalie and ADWEEK for pushing brands in the right direction to shift perceptions and drive cultural change ⬇️

3 years. 4 industry experts. A bajillion rounds of testing. It took a whole lot of research, adjusting, and re-adjusting to get it exactly right—and now, it’s here: Grass-fed Whole Milk Infant Formula 🍼 We're excited to be able to offer more ways to Bobbie 💚 Learn more about it on SheKnows : https://lnkd.in/dG3a2FaB

The Vote Like a Mother®️ initiative led by Chamber of Mothers is a call to vote for your values as a parent, whatever that means to YOU! But that isn’t always easy. In partnership with LUMO Leadership and Chamber of Mothers , we're hosting a workshop, “Setting Healthy Boundaries for Voting Parents” on TOMORROW at 10am PT where we’re transforming political stress into parental empowerment. Election season can be overwhelming, but we’re here to help you navigate political discussions with grace and conserve your energy for what truly matters in your life. Here's what you can expect to take away: 📌 LUMO’s four-step process for creating rock-solid boundaries 📌 Ready-to-use boundary scripts for election conversations (and beyond!) 📌 Strategies for when boundaries are (inevitably) broken RSVP for the workshop here: https://lnkd.in/eaDTbG4F

Last Spring, Molly Baz woke up to discover her Times Square billboard for Swehl had been taken down. Her pregnant belly and milk-filled breasts were deemed inappropriate... Then Seed Health entered the chat and put her back up in solidarity to help us normalize pregnant bodies. Today, Baz is back on that same controversial Times Square Billboard (shoutout to OUTFRONT Media )—this time as a new mom with her baby, her boobs, and a bottle of Bobbie 🍼 When we realized Molly was using Bobbie to combo feed her baby it was a no brainer to continue the conversation that our female founder friends have started: our bodies shouldn’t be policed and neither should our feeding choices. The choice to have Molly bare all was intentional. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best. So let’s get to work 💪 Learn more: https://lnkd.in/eB3ZdCbv

It is not about a flashy billboard, but about continuing the conversation around the portrayal of parenthood in media, and the impact of that on culture. It is a conversation that is led by woman-owned companies, and one that we are proud to join. This year, Molly Baz in partnership with Swehl and then Seed Health , built groundswell and virality around what is deemed “acceptable” of a woman on a billboard. Both companies are women and parent-owned and led. Motherhood in all its glory—pregnant bellies, lactation cookies, breasts nourishing a baby, shaking a bottle of formula—deserves space in the media. Front and center. In bright lights. In Times Square! It’s clear to us that when women run companies, we have the power to change the narrative. Thank you Molly for baring all and helping moms feel seen across the US! 💚

Last Tuesday, we received a call from a staff member of Mercy Chefs —also a Bobbie mom of twin boys—requesting donations for Hurricane Helene food disaster relief. We knew this was a call we had to answer and we needed to move quickly. Bobbie for Change sent 100+ cans of formula 🍼 Then we heard from Big Little Feelings who wanted to double down on supporting Hurricane Helene impacted families. Together, we committed to matching up to $10k in donations to Mercy Chefs and called on our collective community to help further. And the BLF and Bobbie communities did not disappoint. Leave it to parents to get sh*t done. In just 4 days, we / YOU raised $23,204 in donations from 800 individual donors. That means with our $10k match, more than $33k is going directly to feeding families in NC and Florida 🫂 On behalf of our teams and the heroes at @mercychefs, thank you for all of your generous donations. We will continue to send love and support to all of those affected by Helene 💚 Head here to hear the message from Megan Beckman that started it all: https://lnkd.in/eiQq449g

Sometimes you need to call the VP Supply Chain to the social media frontlines. Dominic Mills reported for duty 🫡 Tuesday's #portstrike brought a lot of panicked parents to our Customer Care team with questions. It's clear the emotional toll from the 2022 Formula Shortage is still fresh for so many. They want to know how this will impact supply, what to expect and if their subscription is protected. So we do what we do: we led with transparency and telling as much as we know in the moment. And we reminded our Bobbie fam of the subscription promise we held true all the way through the formula shortage of 2022, our own retail inventory earlier this year and yes, through an eastern seaboard port strike: When you subscribe to us, we subscribe to you. When you join Bobbie we plan for your baby's full feeding journey until their first birthday to ensure you never run out. We're also committed to keeping our retailers-- Target and Whole Foods Market -- fully stocked (port strike or not!). #Infantformula #supplychain #manufacturing #portstrike #americanmade

Metric
Company Name	Bobbie	Organic Baby Food Shop
Symbol
MSH ID	COM:HIBOBBIE	SHOP:ORGANICBABYFOOD
Market	PRIVATE	PRIVATE
Sector	Consumer Goods	Consumer Goods
Industry	Food and Beverage	Food & Beverage
Country	US	US
Stage
Employee Count	101
Website	hibobbie.com	organicbabyfood.shop
LinkedIn	bobbie-baby	organicbabyfoodshop
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Monthly Web Traffic	170.78K	33.37K
Web Traffic Growth	-0.36	-0.46
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HIBO

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Bobbie

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