Hungryroot is a food delivery service that offers personalized grocery deliveries and easy-to-prepare meal kits, focusing on healthy, plant-based, and clean-ingredient options.

Gregory Struck

Benjamin McKean

Franklin Becker

Hungryroot

Goodfood provides meal kit delivery services offering a variety of chef-designed recipes with pre-measured ingredients. The company focuses on convenience by delivering fresh ingredients weekly.

Goodfood

Bento connects members with nutritious, dietitian-curated groceries delivered from nearby grocery stores through SMS.

Bento

HelloFresh is a meal kit delivery service that provides customers with pre-portioned ingredients and recipes to prepare meals at home. self-described.

HelloFresh

We believe that the key to a healthier, happier life starts with food. Hungryroot was founded to help people feel their best and make shopping for, planning and healthy food easier than ever. We’re pioneering an entirely new way to shop through predictive, personalized technology at the heart of grocery delivery. Built for busy lives and individual needs, customers get best-in-class groceries and recipes that are always quick, simple + sustainable. 


Crosslink Capital

Lerer Hippeau

Great Oaks Venture Capital

KarpReilly

Lightspeed Venture Partners

L Catterton

The economy is challenging for many Americans right now. Consumers have become more price sensitive, are ordering out less and are purchasing more at mass retailers to save money. We recognize many Hungryroot customers feel the same way — in fact, 58% of our customers report being more budget conscious now versus a year ago.

That’s why we’re thrilled to announce today a new initiative at Hungryroot, our Best Price Program. This program offers the best price on over 20 of our customers’ favorite brands. If you purchase one of these items and then find it for a lower price somewhere else, we’ll credit you the price difference. Details can be found here: https://lnkd.in/ei9ZwDXx

This is the one of many steps we are taking so that Hungryroot can serve more of our customers’ needs in 2024. There’s a lot more to come. If you have any questions or suggestions, please let me know, and to all of our customers, thank you as always for your support.

It’s that time of the year…

A new start, a fresh beginning. A commitment, fueled by the new year, to eat and live healthier. 

Do you know that 76% of Americans view health and wellness to be a top priority in their life, and that the average American would rather feel healthier than earn more income? Any yet, in many respects, we’re less healthy – mentally and physically – than ever before.

The reason is that eating healthy is hard. The average American spends 13 hours each week thinking about, planning, shopping for, and cooking their food. That’s one full waking day, and 1/7 of our waking life! And for the vast majority of people, these aren’t enjoyable moments. We dwell on our food, there are too many options, it’s unclear what foods are best for us, and it’s expensive – when we dine out, we pay a 40% premium, and when we cook at home, we waste 30% of what we buy.

Now imagine a future in which eating healthy – and more broadly, living a healthy lifestyle – is easy. No more guilt or regret about your food choices. More time and energy to do the things you love. More confidence that you’ve got this. Hungryroot is building that future. 

Haven’t tried us out yet? Now’s a great time to get started.

~~~
Sources: The New Consumer (2024 Consumer Trends), Penn State University  (January 2020 study), internal Hungryroot research

Today we announced our 2023 Hungryroot Heroes, an annual program highlighting team members who go above and beyond each year. 

This group’s work had an outsized impact on our business results — from writing code to analyzing experiments, creating recipes, managing inventory, logistics and operational processes, marketing our brand and building a great employee experience. They did all this while embodying and inspiring others in our company values of being positive, proactive and transparent. 

Congrats to our 2023 winners! 
James Chen, Ella Corey, Morgan Jenswold, Isaac Mccracken, Allison St. Rock, Mitchel Rutte, Morgan Stiffler, Danielle V., Jared Wechsler

Eight years ago, I came upon a recipe for a cookie dough made out of blended chickpeas, almond butter and roasted sweet potato. I was intrigued so I went to the store, bought the ingredients and started baking. 

Initially we roasted the sweet potatoes, blended the chickpeas, mixed the almond butter, and added the vanilla and chocolate chips by hand and with simple home appliances out of our tiny Long Island City commercial kitchen. Fun memories Gregory Struck, Franklin Becker, Zoe Mesirow, Dave Kong! 

Since then, we’ve sold over one million units of our Hungryroot cookie doughs. They’ve become a fan favorite. 

They no longer contain sweet potato (too much flavor deviation over time), but the base recipe is largely the same. They’re the only legume based cookie doughs sold at scale, and I truly believe they’re the best cookies you can make (or buy) — I’m sometimes told I should be more humble (Lauren Elkies Schram 😉).

Haven’t tried them? The holidays are a great time to get started. 

Have a favorite way of making them? Please share below!

Metric
Company Name	Hungryroot	Goodfood	Bento	HelloFresh
Symbol
MSH ID	COM:HUNGRYROOT	CA:MAKEGOODFOOD	COM:GOBENTO	COM:HELLO-FRESH
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Services	Consumer Services	Consumer Services	Consumer Services
Industry	Food & Beverage	Food Services	Food Delivery	Food Delivery
Country	US	CA	US	DE
Stage		Post-IPO Debt		Series G
Employee Count	168
Website	hungryroot.com	makegoodfood.ca	gobento.com	hello-fresh.com
LinkedIn	hungryroot		textbento	hellofresh
Founders

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Market Cap
Enterprise Value
Monthly Web Traffic	328.13K	152.19K	6.09M
Web Traffic Growth	-0.35	2.39	-0.01
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Raised Capital	12.68M		88.32M

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COM:HUNGRYROOT

Hungryroot

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