iFIT is a global health and fitness subscription technology company that provides unmatched fitness experiences and solutions to its growing community of six million engaged members across 120 countries. The company's industry-leading brands, including NordicTrack, ProForm, Weider, Freemotion, and Sweat, are powered by the iFIT-integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content, and interactive hardware.

Gary Stevenson

Scott Watterson

iFIT

Alter provides a personalized fitness system that utilizes DNA and biometric data to create individualized fitness plans and monitor health metrics.

Alter

MyVitale is an online personal training platform that offers adapted and personalized training programs and solutions for fitness centers. It is present in 10 countries and provides various models of apps and tools for training management.

MyVitale

Starting Strength is a fitness organization that provides training programs, coaching, and resources for weightlifting. The organization offers various services including gyms, coaching seminars, and training camps. It self-describes its role in developing physical fitness for individuals.

Metric
Company Name	iFIT	Alter	MyVitale	Starting Strength
Symbol
MSH ID	COM:IFIT	COM:ALTERME	COM:MYVITALE	COM:STARTINGSTRENGTH
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Services	Consumer Services	Healthcare & Health Services	Consumer Services
Industry	Health and Fitness Technology	Health & Fitness	Fitness Technology	Fitness & Recreation
Country		US	ES	US
Stage	Private Equity Round		Non Equity Assistance
Employee Count	1.00K
Website	ifit.com	alterme.com	myvitale.com	startingstrength.com
LinkedIn		altermedotcom	vitale-intelligent-training-system	starting-strength
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic		6.33K	7.09K
Web Traffic Growth		-0.25	0.11
Valuation
Raised Capital	355M

Metric
Revenue
Revenue (LTM)
Revenue (NTM)
Gross Profit
EBITDA
Operating Income
Net Income
EPS
Diluted EPS
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin
Operating Profit Margin
EBITDA Margin
Net Profit Margin
Return on Equity
Return on Assets
Return on Capital Employed

IFIT

COM:IFIT

iFIT

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio
P/B Ratio
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio
EV Multiple

Metric
Days Sales Outstanding
Days Payables Outstanding
Days Inventory Outstanding
Operating Cycle
Cash Conversion Cycle
Asset Turnover

Metric
Operating Cash Flow
Free Cash Flow
Cash Flow to Debt
Operating Cash Flow/Sales
Free Cash Flow Yield

Metric
Cash & Equivalents
Accounts Receivable
Inventory
Goodwill
Debt to Capitalization
Debt to Assets
Current Ratio
Quick Ratio

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue
R&D to Revenue
SG&A to Revenue