In Parallel offers software that enhances existing operating models, aiming to align strategy with execution in real time. The approach is described as Adaptive Strategies, focusing on agility, adaptability, and resilience.

In Parallel

in.Parallel | 302 followers on LinkedIn. Helping brands grow at home and abroad | in.Parallel is a London based strategic brand and marketing consultancy. We collaborate with luxury and lifestyle brands, acting as an extension of their leadership teams. Leveraging our global perspective and decades of experience in the US, UK, and Europe, we help brands expand through a holistic approach encompassing both digital and physical experiences.

Founder & Principal at in.Parallel

Hilary P.

LBS MBA 2022 | Walpole Luxury Leaders of Tomorrow Programme

Alisei Apollonio

in.Parallel

New Article: The Modernization of Tupperware Parties Why direct-to-consumer brands need to incorporate trunk shows into their retail plans In a market characterized by wholesale-retail volatility and soaring customer acquisition costs in digital marketing, brands should look to the past to craft strategic approaches for reaching consumers and effectively boosting direct-to-consumer sales. Retail isn’t dead, it’s just how you approach it. Click the link to read the article in full 👉 https://lnkd.in/evCZxTrF

When was the last time you booked a trip? Chances are, you probably perused Airbnb for accommodations or experiences while deciding where to stay and what to do. In 2008, while grabbling with financial pressures, San Francisco-based founders Joe Gebbia and Brian Chesky stumbled upon the idea of renting our their spare room to conference-goers when all hotels in the city were at full capacity. Their concept was refreshingly simple: offer lodging and throw in a complimentary breakfast as an incentive. This marked the birth of Airbnb (short for its original name AirBedandBreakfast.com ), and alongside Nathan Blecharczyk (the third founder and coder) created a business plan that would introduce this concept into other major US cities. What began as a modest start-up, Airbnb has grown into a global phenomenon and redefined travel. As a transformative force in travel and hospitality, it has revolutionized how people explore and find accommodations. Airbnb's innovative platform connects travellers with unique lodging options while enabling homeowners to monetise vacant properties. Although this method had been pioneered by VRBO (Vacation Rentals by Owner) in 1995, Airbnb capitalized on the second mover advantage and strategically positioned itself for the evolving preferences in how people perceive and experience travel; the shift emphasising the desire for authentic, one-of-a-kind experiences and personalisation in their journeys. Nearly two decades later, Airbnb is a household name, hosting over 4 million hosts and welcoming more than 1 billion guests worldwide, with an estimated value of over $90 billion. As summer holiday planning begins, let’s reflect on Airbnb’s journey from initial hurdles to becoming a powerhouse in accommodation. Click the link to read the article in full 👉 https://lnkd.in/e3BXjisy

ARTICLE UPDATE! “The fashion industry and the financial markets no longer understand the company’s increasingly complex vision and have little faith that the company, which has never consistently made a profit, can get back on track.” – Imaran Amed, Founder & CEO, The Business of Fashion FARFETCH is making headlines after the news that its founder and CEO, José Neves, along with several other key executives, are being compelled to step down from their management roles. Click the link 👉 https://lnkd.in/gbiF7MFd to read our article discussing FARFETCH marketplace evolution, as well as our insights on this significant development. #inparallel #Farfetch #strategy #Joseneves ⁠ #fashionindustry #financialmarkets

In the fast-paced world of fashion, few brands transcend trends and seasons to become enduring icons that redefine customer perceptions of ‘cool’ and how to shop it. Aimé Leon Dore, or more colloquially 'ALD,' is one such brand. Founded in 2014 by Teddy Santis, a Queens, New York native, ALD merges the realms of luxury and streetwear, blending traditional men's fashion with a touch of 90’s and 2000’s hip-hop influence. Differentiating from its peers, ALD strategically avoids oversaturated fashion weeks and runway shows, maintaining a global presence through its online platforms and carefully curated stores in New York and London. Against this backdrop, the question arises: How has this relatively young and audacious fashion label garnered the widespread recognition and fan base in today’s competitive world of fashion? Click the link to read the full article 👉 https://lnkd.in/ejv6entc

Rolls-Royce Motor Cars , a distinguished British luxury car manufacturer, has been crafting unmistakable vehicles since 1904, and has established itself as an icon in the global automobile industry. The brand's commitment to delivering unparalleled levels of luxury, customisation, and service is ingrained in its identity and history. This dedication is palpable in the meticulous tailoring of each Rolls-Royce car and extends seamlessly to the brand's post-sales customer offerings. In a bid to not only meet, but consistently surpass the desires of its discerning clientele, Rolls-Royce launched Whispers in February 2020 —an exclusive digital space that serves as both a meeting ground for the brand's global community of clients and a catalogue for luxury products and experiences. These offerings go above and beyond the expectations of automobile ownership, redefining what it means to own a luxury car. So, we ask ourselves, how exactly does Whispers cater to the needs of its members, and why has it been dubbed the ‘world’s most exclusive members club”? Read the full article here 👉 https://lnkd.in/e_5ryS_d #loyaltyprograms #automobile #luxurycars #membersclub #strategy

In the realm of online luxury fashion, NET-A-PORTER and Mr Porter stand out as the power couple of high-end e-commerce.⁠ ⁠ Founded in 2000 by Natalie Massenet, Net-a-Porter is a trailblazer in luxury online shopping, offering an extensive range of women’s fashion, while Mr Porter, established in 2011, caters to the discerning gentlemen. ⁠ ⁠ Despite targeting different markets, both share a common goal – to provide superior service and curated collections for fashion-savvy individuals. ⁠ ⁠ Beyond their unparalleled selection of designer items, however, it’s also their commitment to rewarding loyal customers with an elevated invite-only rewards programme that upgrades their shopping experience. ⁠ ⁠ Read the full article here 👉 https://lnkd.in/edexMMWi #loyaltyprograms #inspiration #marketingstrategy #luxuryfashion

When FARFETCH launched in 2008 as an e-commerce marketplace for small boutiques around the world, it encountered opposition from the most notable luxury fashion houses. Today, the same brands sell on the Farfetch Marketplace, which connects customers in 190+ countries with products from 50+ countries and 1,400+ brands, boutiques, and department stores. We analyse how network effects contributed to Farfetch becoming a top luxury e-commerce platform despite initial scepticism. Read our full article here 👉 https://lnkd.in/e6KvuwpW #farfetch #ecommerce #strategy #inspiration #fashion

freepeople and NY-based brand Kids Worldwide have partnered this holiday season to create a limited-edition loungewear collection. Comprised of a t-shirt, hoodie, and sweatpants, the responsibly-crafted assortment features artwork created by kids in the greater New York area via RIVER FUND, a NY-based nonprofit organization that is a front-line poverty center that takes poverty personally. In 2022, Free People had the privilege of co-hosting a River Fund x Kids Worldwide workshop which facilitated the collection artwork. Through this partnership, Free People will be donating $15k to River Fund to bolster their mission. Founded in 2020 by Robbie K. Stuart , Kids Worldwide focuses on supporting, nurturing, and empowering youth by providing them access to learning opportunities such as art-focused education programming, workshops, and mentorships with charity partners. Discover the collection at www.kidsworldwide.shop and https://lnkd.in/ew_ts3NX 🌸 #collaboration #fashion #sustainability #empoweringyouth

With Black Friday around the corner, consumers are preparing for a day of deals and discounts. But what if you could experience the excitement of exclusive benefits and rewards all year round, rather than just for one day? Enter the world of loyalty programmes. Traditionally used as a marketing tool to attract and retain customers, loyalty programmes reward those who purchase with a brand on a recurring basis. Nowadays, the true power of these programmes lies in their ability to forge profound emotional connections with customers by delivering hyper-personalised rewards and offers through both transactional and emotional rewards. In this context, we explore the Passport Loyalty Programme by the American clothing brand J.Crew , which offers engagement opportunities beyond transactions. Read our research below 👇 #inparallel #loyaltyprograms #strategicmarketing #retail #jcrew #blackfriday

KHAITE , pronounced "Kate" (KAYT), derives its name from founder and creative director, Catherine Holstein, fondly referred to as Cate. Drawing inspiration from the Greek term "Khairein", which signifies long, flowing hair, the brand encapsulates a distinctive femininity that transcends fragility. Khaite's designs strike a harmonious balance between fluidity, strength, and softness, blending traditional masculine and feminine energies. Khaite’s unique style, coupled with the brand's positioning in the industry and financial backing, has propelled its success and distinguishes it from competitors. Its collections offer a diverse range of ready-to-wear clothing and accessories, spanning from striking eveningwear to luxurious cashmere sweaters and athleisure that aim to reimagine sportswear. Read our full research here 👉 https://lnkd.in/evYiGSrJ #Khaite #fashion #marketing #strategy #inspiration

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