Maplebear Inc., doing business as Instacart, provides online grocery shopping services to households in North America. The company connects the consumer with a personal shopper to shop and deliver a range of products, such as food, alcohol, consumer health, pet care, ready-made meals, and others. The company offers its services through a mobile application or website. The company was incorporated in 2012 and is based in San Francisco, California.

Instacart (Maplebear Inc.)

Unata Inc., an Instacart Company

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,200 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.

T. Rowe Price

Manhattan Venture Partners

Khaira Capital

Valiant Peregrine Fund

D1 Capital Partners

TeleSoft Partners

Unanimous Capital

Andreessen Horowitz

Sequoia Capital

Fidelity

Fidelity Management and Research Company

DST Global

Instacart

Small businesses are the backbone of every community, including ours. From the emerging brands who find their fans on Instacart, to the local grocers and retailers with whom we partner, and small businesses using Instacart Business to get the essentials they need to keep their business moving, we're proud to give small business owners a seat at our table. 

In that spirit, we're partnering with American Express to support the Shop
Small® Movement and help small businesses succeed all year long. Find small businesses near you to support at https://lnkd.in/gRSNf72y. 
#shopsmall

📖 Instacart CEO Fidji Simo recently connected with Sequoia Capital to reflect on her career, Instacart’s journey to the public markets, her vision for Instacart’s role in-store and online, and what’s cooking post-IPO. Read more below ⤵

Little Leaf Farms has had remarkable success on Instacart with 60% year-over-year increase in sales and an average ROAS of over 8x. Over 20% of their sales came from new-to-brand customers, check out how they did it by reading below ⤵ . #ICShoutItOut

Ahead of the Big Game this Sunday, we launched our 2024 Snacktime Report, which uncovers America’s favorite game-day snacks and beverages using Instacart purchase data and consumer survey insights. The report reveals top Game Day Grub, a state-by-state look at the most popular dips, hot takes on buffalo sauce, and more. What will you be snacking on for game day? 🥤🥨🍗  Comment below!

We’re thrilled to share that Whole Foods Market is now live on the Instacart marketplace in Canada! This means that Whole Foods Market customers in the Vancouver, Victoria, Toronto, and Ottawa areas will now be able to have fresh groceries and everyday essentials delivered in as fast as 30 minutes. Read more  on this exciting news below ⤵

Our Distinguished Speaker Series, hosted by Instacart Engineering, invites renowned researchers and practitioners to present state-of-the-art work on the technology that lies behind much of the digital economy.

For our next session on February 7, we will host Ping Li for “Machine Learning-Enhanced Sparse Vector Search with Privacy Protection.” Check out our blog for more information on the event. ⤵️

good culture’s journey on Instacart has reached new heights! Their topline sales witnessed a triple-digit growth trajectory month over month and ROAS exceeding 11x. In 2023, the brand not only contributed to category growth but also gained market share along the way. Read about out how they did it below ⤵ #ICShoutItOut

Research shows that online grocery shopping helps low-income families – including SNAP households – overcome barriers to access, maximize time savings, and purchase more fruits and vegetables without increasing their total grocery bill. Today, we’re proud to share that we’ve expanded SNAP online acceptance with 15+ retail banners, enabling more than 96% of SNAP households nationwide to shop with their benefits from more than 14,000 stores nationwide, delivering on our continued commitment to offer access to nutritious food, value and unparalleled selection through our marketplace. 

Click below to read more ⤵️

Over the past year, OLIPOP PBC has doubled their share of the beverage category on Instacart. Read how OLIPOP efforts to balance branded and non-branded spend and optimizing across multiple ad formats lead to sales doubling YoY and an 181% increase in new-to-brand sales on Instacart YoY. Check out their story below! ⬇️ #ICShoutItOut

We’re proud to work with some incredible emerging brands that are leveraging innovation, creativity, and technology to become favorites in shopping baskets across North America. Did you catch our latest showcase of the fastest-growing emerging brands on Instacart? Shop 75 of the up-and-coming brands that stood out in 2023 here ⤵

COM:INSTACART