IPSY offers personalized monthly makeup and beauty sample subscription services. Self-described as providing products worth up to $70 starting at $14/month.

IPSY

Care to Beauty is a retailer of a wide selection of beauty products, including skincare, haircare, makeup, and beauty accessories. The company offers various brands and products catering to different customer needs.

Care to Beauty

Rituals is a retailer that offers cosmetics and skincare products, self-described as focusing on creating a lifestyle through their offerings.

Rituals

Tools for Beauty offers innovative beauty products designed with attention to detail and utilizing modern technology.

Tools for Beauty

Technology, Information and Media

Beauty For All Industries (BFA)

IPSY | 43,166 followers on LinkedIn. IPSY was founded to inspire everyone to express their unique beauty. We’re the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the world’s largest beauty membership—which includes sample-size beauty subscription Glam Bag, full-size beauty subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments.

Through our unique synergy of expert curation, product innovation, machine learning technology, and a community-first mindset, we make the best in beauty accessible and deliver highly personalized experiences for our members.

Inventor of FOMO | Host, FOMO Sapiens | Executive Coach | Early-Stage VC | Author, The 10% Entrepreneur & Fear of Missing Out | Speaker | Follow me…

Patrick McGinnis

Sr. Director of Engineering | IPSY | Stanford GSB Lead

Shilpa Toraskar

Insights Leader with Passion for driving Insights into Action | EX-META | EX-Nokia | EX-Clorox | EX-P&G

Smriti Sheth

VP Analytics & Artificial Intelligence IPSY

Victoria Riese

At IPSY, our success is driven by individuals who embody our core values, and this month, we’re proud to spotlight Mark Wood for his exceptional dedication and commitment to "Go All Out for Impact". As the Facilities Supervisor at our Belton, MO facility, Mark has been instrumental in ensuring that our operations run smoothly and that our products leave the warehouse in the best condition possible. His meticulous attention to detail and unwavering commitment to excellence have made a significant impact on our team's ability to deliver high-quality products to our customers. Mark’s influence extends beyond his technical expertise. He has been a mentor and a guide, patiently sharing his knowledge and helping others on the maintenance team hone their skills. His leadership and willingness to go the extra mile have not only improved our processes but also empowered his colleagues to grow and excel in their roles. We’re incredibly fortunate to have Mark as part of our IPSY family, and we’re excited to see how he continues to make a difference. Please join us in celebrating Mark for his remarkable contributions and his unwavering commitment to going all out for impact!

Congratulations to our amazing Chief Technology Officer Sree Sreedhararaj on being recognized as one of the Retail Voices by NRF for 2025! 🏆 This honor from the National Retail Federation celebrates his passion, vision, and dedication to leading innovation in the retail industry. At IPSY, we’re thrilled to support trailblazers who inspire us all and redefine what’s possible for the beauty industry. 💫

🚨Special spooktacular episode alert!🚨 What happens when you mix makeup, true crime, and a dash of dark history? Murder, Mystery & Makeup magic! 💄🖤 In this Halloween-inspired episode of Hitting Pan, our host Bethany Blair sits down with the queen of true crime herself, Bailey Sarian . You know her from her Murder, Mystery & Makeup series, but there’s so much more to her story. From her beginnings working at Sephora to becoming one of YouTube’s most captivating content creators, Bailey shares it all. And yes, we dive deep into the why behind true crime. 🕵️♀️ Key Takeaways: 🖤 Building Murder, Mystery & Makeup: She started the series in 2019 and quickly captivated millions by blending beauty with chilling tales of serial killers. 🖤 Undupeable Products: Bailey shares her holy-grail picks, from Estée Lauder’s Double Wear Foundation to herself—because there's no one like Bailey Sarian. 😉 🖤 Light in the Darkness: Her approach to true crime is unique—striking a balance between the dark and the humorous, so you can learn without the emotional toll that usually follows. Tune in to hear all the spooky details, and catch new episodes of Hitting Pan every Thursday! 🎧 Listen now on Apple: https://mygl.am/3zfZ3OF 🎧 Spotify: https://mygl.am/3XeE6vu 🎧 iHeart: https://mygl.am/3ALfJxU

We’re honored to share that our “Glam-O-Ween” TikTok campaign was awarded Best Content Activation in the 2024 BeautyMatter NEXT Awards! 🎉 This prestigious recognition celebrates game-changers and innovators who are transforming the future of beauty—and IPSY is proud to be leading the way. ✨ "Glam-O-Ween" set out to inspire and empower our community with over 100 unique Halloween looks, celebrating creativity and individuality. Through our award-winning Creator Incubator program, we collaborated with 66+ creators, including 16 major influencers, and 50 talented micro-creators. Together, they crafted 242 posts that reached 5.5M and delivered an impressive 25x ROI! 🙌 The real magic of “Glam-O-Ween” lay in our approach: in the spirit of a creative partnership, we empowered creators to bring their ideas to life within Artistry Driven, Viral/Pop Culture, or Last Minute themes, sparking a diversity of Halloween looks that were both fresh and authentic. 🎃 "Glam-O-Ween" was not just an activation, but a celebration of creativity, collaboration, and community. Special thanks to our incredible team members who made it all possible: Marra Vargas , Ashley Jansen, Talya Coviello , Carolina Guevara , Crystal Le , and Madison Ortiz . Your dedication brought this vision to life. 💖 #BMNEXT2024 #NEXTAwards #AwardWinner #IPSYGlamOWeen

Lisa Vanderpump’s Icon Box is here, and it’s as glamorous as she is! 💖 In her exclusive with Us Weekly, Lisa reveals how she curated this collection with her must-have beauty staples to bring a little luxury and self-care to your routine.✨ https://lnkd.in/gZnYc9mC

We’re excited to share that IPSY partnered with Commodity Fragrances to celebrate the launch of their stunning new flagship store in SoHo, NYC! The event was a sensory journey led by Commodity’s re-Founder Vicken Arslanian and renowned perfumer Nathalie Benareau , who hosted a cocktail-inspired Master Class alongside Manhattan Mixology. Our IPSY creators and members were at the heart of this memorable experience! This collaboration truly showcases the power of our partnership, leveraging IPSY’s full spectrum of capabilities across Creative, Community, Creators, and Content: 🎨 Creative: IPSY envisioned a “Mini Masterclass Exploring the Senses,” a unique concept crafted to immerse and engage our audience. 💫 Community: We invited 6 lucky community members to this unforgettable event through an exclusive IPSY IG Broadcast giveaway. 👩🎨 Creators: IPSY Creator Partnerships secured 25+ talented creators, who along with their guests, got the chance to experience the masterclass firsthand. 📸 Content: Our Social team was on-site, capturing live moments and bonus content from this buzz-worthy event—resulting in 45+ social posts from our community with an incredible 3.8M reach! This event was a true celebration of fragrance, creativity, and community. It’s collaborations like these that demonstrate the strength and impact of IPSY’s partnerships! 🤝✨ Check out more content from the event here: https://lnkd.in/dqT83UQg ?

Last week at IPSY, trailblazing Latino founders #MannyMUA of Lunar Beauty, #JulesMiller The Nue Co. and #ShanBerries of Shades By Shan joined us in an internal panel discussion about their journeys and inspirations as founders, and the experiences and lessons they’ve gathered as they’ve built their businesses, overcome challenges, and navigated feelings of self-doubt. It takes confidence, perseverance, and gratitude, mi gente! Conversations like this are so POWERFUL, inspirational, and validating, and why we prioritize hosting employee sessions like this every month. Check out these mic-drop moments: 🎤 “If you have a passion, you have to pursue it. You have to make your dream come true because no one else is going to do it for you. We’re literally going to be older tomorrow. Do the thing!” -Manny Gutierrez 🎤 “Coming from immigrant parents was the best business school I could have to start a business—being resourceful, making something out of nothing, being appreciative of every opportunity… When I set up the Nue Co. and moved to New York, I didn’t have any friends or family, I had never spoken to an investor or buyer, and I felt fine because it’s ingrained in my roots. I’m going to put myself out there, I’m going to cold email, I’m going to walk in and introduce myself. Just do it!” -Jules Miller 🎤“Like my mother would say, ‘la cosa es empezar’—you just have to start! My brand has transformed and evolved. You don’t know where you’ll be in 5 years—I’m on a panel with IPSY! If I hadn’t started and taken that leap of faith, if I had given up when things got tough, I would’ve never known. If you don’t start, you’ll never know!” -Shan Berries ❤️ We offer internal employee panels like this every month highlighting the lived experiences of amazing individuals to foster inspiration, growth, and connection. Shoutout to our very own Pierina Pena for moderating this amazing session!

At IPSY, we believe that technology isn't just about machines—it's about the people behind them. In our latest Code + Contour post, When Diversity and Inclusion Unlock Your True Potential, we delve into a powerful personal journey of self-discovery, navigating challenges, and finding empowerment through technology. This edition highlights how authenticity and inclusion can unlock creativity and innovation, and why fostering a culture of belonging is key to success in any organization. Check out Pablo Fabricio Roveda 's inspiring read and learn how IPSY continues to lead with heart in the world of technology. https://lnkd.in/eMTwbbdi

We're pleased to share some unforgettable highlights from the IPSY Connects Celebration of Latinx Beauty in Miami, Florida, in honor of Hispanic Heritage Month. IPSY brought together members of our creator and brand communities for a captivating event featuring a fireside chat, followed by a masterclass led by celebrity makeup artist and brand founder Etienne Ortega . We were also delighted by a special appearance from Alexia Nepola of the Real Housewives of Miami. Staying true to IPSY’s mission to democratize beauty, we continually support, amplify, and invest in our focus communities and brands. It was a true honor to celebrate the Latinx community and acknowledge its incredible impact on shaping the beauty industry.

We are thrilled to announce that Anna S. , Vice President of Customer Care at IPSY, has been selected as a finalist for the prestigious Reuters Customer 2024: Customer Service Leader of the Year award! This award celebrates exceptional impact, vision, and excellence in customer service. Anna’s proven track record of leading high-performing teams with resilience and empathy, deep commitment to mental health and work-life balance, and passion for delivering outstanding service truly define her as a leader in the industry. We are incredibly proud to have her on our team. Please join us in congratulating Anna on this incredible achievement! 🎉 The winners will be announced at the Customer 2024 awards ceremony on November 12 in Miami. As a Customer 2024 awards finalist, Anna is also in the running for People’s Choice Award—be sure to cast your vote today @ https://lnkd.in/gE6jhjuF

Metric
Company Name	IPSY	Care to Beauty	Rituals	Tools for Beauty
Symbol
MSH ID	COM:IPSY	COM:CARETOBEAUTY	COM:RITUALS	COM:TOOLSFORBEAUTY
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Services	Consumer Goods	Consumer Goods	Consumer Goods
Industry	Beauty & Personal Care	Cosmetics & Beauty	Beauty & Personal Care	Beauty Products
Country	US	US	NL	PL
Stage
Employee Count
Website	ipsy.com	caretobeauty.com	rituals.com	toolsforbeauty.com
LinkedIn	ipsy	caretobeauty	rituals	tools-for-beauty
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Monthly Web Traffic	3.56M	1.37M	7.32M
Web Traffic Growth	-0.02	0.27	0.26
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IPSY

COM:IPSY

IPSY

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