Iris Worldwide is a full-service agency with 1,000 people collaborating across 14 offices worldwide. Iris Worldwide offers full service capabilities and participation in creative and performance marketing, with a focus on healthcare.

Iris Worldwide

Iris is The Participation Agency. 

With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone. 

We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives.

Iris

🚀 **Join us for the first in a series of insights from Iris's Participation Hub!** 🚀

We are excited to announce the inaugural event in our new series dedicated to delivering valuable insights for the marketing industry. Each month, Iris will present cutting-edge events, insightful reports, and in-depth white papers, all focused on the latest services and trends.

Join us on 12th September for the first of these thought-provoking events: Disrupt or Be Disrupted. This event will explore AI’s impact on the customer journey through a panel discussion, engaging fireside chat, and interactive Q&A, offering senior marketers insights into balancing AI technology with the irreplaceable human touch.
 
Sign up here and stay informed of speakers as we announce them: https://lnkd.in/gW-rSUxt
 
#MarketingInnovation #AIInMarketing #CustomerExperience

Join us at our breakfast event at Iris on 12th September 'Disrupt or be Disrupted: AI's impact on the customer journey', link below! Deej Duggal Claire Cronin JANA ULAITE Judith Kynaston Kevin McNair Colin Stephens Karen Wilkinson Thais Tsui Wes Godwin Victoria McKay

It's official! Iris has been awarded the Fertility Friendly Employer accreditation from Fertility Matters at Work.

Since 2022, we've partnered with FMAW to understand and support diverse fertility journeys. In 2023, we launched our Fertility Policy and introduced training for managers to create a supportive environment.

Thank you to everyone involved in making this possible.

#FertilityFriendly #InclusiveWorkplace #FertilityMatters #EmployeeWellbeing

For our latest campaign for Samsung's Galaxy Z Fold6 launch, we turned Old Street into Fold Street!

As the creative lead and working alongside other partner agencies, we took over Old Street and turned it into an interactive experience for commuters and visitors. From new tube signs and station announcements to street murals and a skate ramp to celebrate the Olympics, this campaign brought to life the best of the local area.

Taking a community first approach, we teamed up with 8 amazing independent businesses who integrated the Galaxy Z Fold6 into their stores, demonstrating its features in real world settings.

Michael Boszko commented, "Turning Old Street into Fold Street has been a hugely collaborative and exciting project. Through Galaxy Z Fold6 and Circle to Search, we’re helping people – who often race through Old Street on their commute – discover their new favourite local business: a crafted coffee, fresh trim, or new wardrobe. This campaign is a true celebration of innovation and community spirit. Take a tour and see what you find."

🔗 Learn more about this campaign in Campaign’s coverage here: https://lnkd.in/gFuemxEb

#FoldStreet #GalaxyZFold6 #ExploreFoldStreet

Our very own Matt Rebeiro gives his reaction to Goldman Sachs’s ‘AI is all hype’ claim in The Drum's latest article.

Matt's take? "AI will soon become a table stake for agencies, making short-term gains fleeting unless genuine innovation occurs." He continues, "The only way to break this cycle is for agencies to innovate around AI, creating materially new products or services with a defendable moat that delivers effectiveness rather than just efficiency."

Thank you to The Drum for including us!

🔗 Read the full article in The Drum here: https://lnkd.in/eye3e5vp

#Innovation #AI #Marketing

Technological transformations. Connected health. Self-diagnostics. The last decade has seen a seismic shift in the healthcare landscape, and left healthcare marketing limping along behind. 
 
With 48% of HCPs reporting they are indifferent to healthcare marketing*, it’s clear the market demands a new approach. Increase the impact of communication through networks of influence. We call it Participation. 
 
To find out more, please request our Five Dynamics of Healthcare Marketing report by commenting below or contacting Health MD, Marie Little.
 
#marketing
#health
#pharma
#medtech
#HealthMarketing
#InnovativeStrategies
#HealthcareEngagement
 
*Source: Attest survey, 500 HCPs, June 2024.

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