IT Consultis is a digital transformation consultancy that offers strategy consulting and technology development services for various industries, primarily focusing on the Asian market.

IT Consultis

IT Consultis | 4,097 followers on LinkedIn. Reimagining Your Digital Future Together | IT Consultis (ITC) is an award-winning Digital Transformation Consultancy in China &amp; Asia, empowering Fortune 500 companies with the right strategy &amp; execution playbook to grow revenue and build customer loyalty.

Our Core Values: We Figure It Out  |  We Own It  |  We, the TEAM

We partner with 500+ premium brands in B2C/B2B/B2C2B sectors, such as LVMH, Apple, Moschino, Hublot, Omega, Maison Margiela, Marni, Stella McCartney, Shiseido, BASF, Intralox, Brandy Melville, Wellington College, AmCham, Banyan Tree, Accor, Pernod Ricard, Pirelli, Swatch Group, and more.

Our expertise includes:
- Digital Transformation &amp; Change Management
- Digital Transformation Talent Augmentation
- WeCom &amp; Clienteling &amp; Retail Digital Transformation 
- Salesforce, CRM, CDP, Data, &amp; Marketing Automation Analytics
- Tailor-made Digital &amp; Commerce Experiences: WeChat Mini Programs, Websites, Apps
- System Integration, APIs &amp; Infrastructure Management

Learn more about us at https://it-consultis.com/

👉 For more expert insights, exclusive case studies, and the latest updates on the China market, subscribe to ITC Monthly Newsletter: https://zc.vg/SXVAp

Senior Manager

Brandon Ji

CEO at IT Consultis | Omnichannel Digital Transformation

Yoan Rigart-Lenisa

Helping Fortune 500 & Ambitious companies with Digital Transformation in China and APAC | IT Consultis | Hiring Salesforce Consultant & Architect…

Aurelien Rigart

commercial director at TD TECO

Andrey Gavrilov

🚀 We are excited to share that IT Consultis (ITC) has made it to the TOP 5 in Campaign Asia Greater China Agency of the Year 2024 award for 3 categories: 🔸 Customer Engagement Agency of the Year 🔸 Specialist Agency of the Year 🔸 Independent Agency of the Year 🙌 A huge shoutout to our amazing team for pulling this together as well as our partners for being part of our journey! We are beyond grateful for the recognition from the AOY’s judge panel and looking forward to tuning in for the final results announcement in Shanghai on December 6th!

🔥 The ultimate goal of effective CRM initiatives is to maximize PROFITABILITY - boosting conversion and sell-through rates. 💡 Brands also need to pay attention to strike the right balance: tailoring strategies for China, while ensuring transparency and avoiding the pitfalls of creating a 'black box' approach.

📉 Is China’s luxury market slowing, or EVOLVING? 📊 As most luxury giants have been reporting lackluster sales growth WITHIN China in recent quarters, some investors are concerned that the country’s appetite for European luxury is waning, which was also expressed in the recent article on Fashion Network about how luxury investors feel jittery over anemic China demand for European designer goods. Some are even advocating AGAINST further investments in the China market as well as Chinese consumers as a whole. 💡 However, as Jacques Roizen of DLG pointed out in his recent post, focusing solely on in-country revenue might not reflect THE BROADER PICTURE correctly. While various macroeconomic factors and brand initiatives (e.g., significant price hikes) have indeed affected consumer confidence and attitude towards luxury to become more “rational” and “quality-driven”, Chinese consumers have NOT LOST their appetite for luxury, but rather distribute it differently: 👉 During the pandemic, Chinese consumers fueled record-breaking growth for luxury brands within China. However, this "boom" masked a temporary shift — as Chinese consumers traditionally purchased 2/3 of their luxury goods abroad, and lockdowns only partly redirected this spending domestically. 👉 Now that Chinese consumers are once again purchasing luxury goods overseas, this redistribution of spending is often framed as a "slow-down" or “slump” within China, without taking into account that Chinese luxury demand has been bouncing back across global markets. According to Global Blue, from 09/2023 - 08/2024, the annual duty-free luxury spending by tourists reached over €70,000, up 168% FROM PRE-PANDEMIC levels, with China's affluent consumers LEADING at a 25% share. So, what does this mean? 🔥 For brands and investors, they need to recognize that Chinese consumers REMAIN A MAJOR LUXURY MARKET GLOBALLY, even if revenue isn’t exclusively generated within China. 🌟 It’s time to invest not just in the China market BUT ALSO in Chinese consumers! Brands must create incentives and narratives that drive sales, engagement, and loyalty through a solid CRM/clienteling strategy that caters to Chinese customers both in China and abroad throughout their journey, no matter where they are. Other factors such as re-aligning the global pricing strategies can also affect how spending may be distributed. Brands that successfully blend local market engagement with strategies that capture Chinese tourists abroad will be best positioned for growth. #China #Luxury #ConsumerBehavior #CRM #DigitalTransformation

📌 WeChat just launched a MAJOR update: Service (Official) Accounts are now FOLDED into 1 area. 👤 This makes room for personal conversations. However, for BRANDS, crucial brand notifications can become LESS VISIBLE. To stay ahead, brands can: 👉 Focus on high-quality visuals and video to stand out 👉 Create more personalized content for segmented audiences 👉 Invest more into WeChat Channels (Videos) and Mini Programs and enhance their synergies with Official Accounts 👉 Optimize for appearance on WeChat Search results 🌟 Manage the private traffic pools more PERSONALLY by using WeCom (through 1-on-1 and group interactions) 🔥 OVERALL, there have been some major shifts to WeChat Service Accounts and the way Channels and notification systems are synergized. It’s time for brands to rework the overall CRM strategy on WeChat. Stay tuned for more updates ;)

💡 At IT Consultis, we’ve seen firsthand that focusing on connected, meaningful interactions can boost visibility by up to 40X and drive significant revenue (in-store and remote). By aligning departments and prioritizing long-term data collection, brands can transform these fleeting encounters into enduring relationships. Let’s rethink our approach to PR: The future of branding is personal, data-driven, and more connected than ever!

🚀 Stay agile as WeChat will continue to develop its search features. While WeChat so far is still somewhat restrained in combining big models with search, or promoting AI answer generation capabilities, in the long run, this will be an INEVITABLE trend. 🔥 With over 1.3 billion monthly active users and such a vast ecosystem covering everything from communication, social networking, eCommerce, and entertainment, to payments..., WeChat is well-positioned to realize the individualized trend of information indexing and data management to CAPTURE and RETAIN user attention as much as possible.

What does this mean for global brands? It’s NOT the end of the road: 💡 This further stresses the importance of CRM LOCALIZATION. Capturing and having the right knowledge of the local consumers, their frequented channels, behaviors, and preferences, and utilizing those data effectively can be a game changer to win in China. What’s more, while local brands dominate mass-market categories, international brands still hold an advantage in PREMIUM skincare — a segment that continues to thrive despite market challenges. LVMH Perfumes & Cosmetics sector saw a 3% YoY revenue increase in H1 2024.

🧠 This would require brands to have a SOLID understanding of what the consumers really want to see and experience throughout their journey - achievable via enhanced CRM utilization. Moreover, beyond influencer partnerships, this can also open doors for brands’ Key Opinion Sales (KOS) to build both brand awareness and lead generation through tailored experiences and personalized clienteling (online and in-store). 🚀 Overall, as Double 11 looms, Xiaohongshu’s approach to social commerce would present a unique mix of opportunities and challenges.

💡 If Marco MT is genuinely better at contextual translation, it could definitely offer significant value by enhancing the cross-border e-commerce experience for both MERCHANTS and CONSUMERS, particularly those operating on Alibaba’s platforms. 🌟 Thank you TRT World for featuring us. Check out the full article for more info at: https://lnkd.in/es-52eZf

💡 There's NO one-size-fits-all answer — each brand must evaluate its UNIQUE situation and assets to determine which investments will shape a MEANINGFUL customer journey. It is all about Return on Investment.

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IT Consultis

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