Jellyfish is a digital marketing company that provides services in digital strategy, analytics, paid media, SEO, content, and creative solutions.

Jellyfish

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Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. 

We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand.

We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. 

Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across Amazon. We can help you unlock your full potential across Meta technologies across the globe. Including training, creative, paid social, and analytics

We know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.

Beware of recruitment scams

It's come to our attention that some individuals have received fake job offers or freelance employment requests from a third party unlawfully impersonating our Jellyfish brand. Recruitment fraud is on the rise, and cybercriminals have been known to impersonate brands using similar email addresses, conducting video interviews, and making fake offers.

If you think you have been targeted by anyone impersonating Jellyfish, please report this to us via email at talentacquisition@jellyfish.com, attaching any evidence you have.

Navigating the growing complexity of CTV advertising? Campaign Asia-Pacific's Shawn Lim 🏳️🌈 spoke with a whole host of industry experts to craft a must-read guide for media buyers.

He had a chat with Tristram Macdonald, our Senior Programmatic Director, who highlighted the power of strong partnerships with key CTV players. As SSPs multiply, narrowing your focus to a few trusted partners can supercharge transparency, trust, and performance.

🔗 Get the full guide: https://lnkd.in/gfBUWM5X

"Hi Samantha, I need new shoes for my trail race next month—can you get some delivered?"

This type of request is becoming a reality thanks to AI tools powered by Large Language Models (LLMs). Marketers now face a critical challenge: ensuring that AI like "Samantha" recommends their brand. Benjamin Pipat, our Chief Solutions Officer for Technology Solutions, explains why optimizing how LLMs perceive and promote brands is the new frontier in marketing.

Read here 🔗 https://lnkd.in/dZNJjA4Q

Are you being demure this week? How about mindful? Read on for more on this week's memes and AI shenanigans 🐴

Transform your marketing strategy, outpace the competition, and level up your career with Think With Google's Accelerate Presents series.

Jellyfish's Senior Analytics Manager, Luisa Del Maschio and Pencil ✏️ CEO and co-founder, Will Hanschell have lent their marketing expertise to this bitesize video series alongside other industry experts.

The series will feature:
❇️ Learnings from Google and key partners such as MVF and Peugeot
❇️ The latest research from Kantar and WIRED
❇️ The future of AI in consumer journeys
❇️ The latest product best practices
❇️ Bonus materials

You can register for the series here: https://jfi.sh/4dGO3IJ

Even with top-tier AI tools, ads from Fortune 500 companies are being seen next to harmful content. As Shamsul Chowdhury our EVP Paid Social says, "No amount of AI... will ever be able to curtail the nuances of human speech and behaviour entirely."

It’s clear: tech alone isn’t enough. We need human-in-the-loop to ensure real brand safety.

📰 Read more on Campaign Asia-Pacific https://lnkd.in/gcyjb3GD

As told to: Nikita Mishra Shawn Lim 🏳️🌈

"Even if we were to set aside the brand safety concerns (which are very top of mind in a febrile political environment), X is still to prove the performance metrics are comparable to what a lot of advertisers are after."

Eb Adeyeri shares his thoughts on X's lawsuit, which led to the dissolution of GARM last week, with Jack Benjamin at The Media Leader UK

There’s a lot going on in the Eloniverse this week; this edition of the Friday Five is pretty much all about the platform formerly known as Twitter.

Digiday's Seb Joseph ponders the implications of the federal judge's ruling against Google in his latest article.

As the ad industry braces for seismic shifts, our SEO Director, Eric M. Hoover, shares his thoughts, predicting no immediate major changes.

👉 Read the full article https://lnkd.in/dFfQyhhg

The Olympics are feeding us memes galore, while there are (as always) many things happening in the world of AI... read it all in this week's Friday Five:

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