JKR is a global branding agency that helps brands express their identity and enhance their distinctiveness.

Jones Knowles Ritchie

JKR is a global branding agency that helps brands enhance their identity and presence.

Jones Knowles Ritchie | 73,609 followers on LinkedIn. We’re a global branding agency that make brands distinctive. Everywhere.
LDN|NYC|SH | Jones Knowles Ritchie is a global branding agency.

If you remember only one thing about us, it’s Be Distinctive Everywhere. 

Since 1990, we’ve helped brands be who they are, only more so.

Senior Recruiter

Sarah Ellis Jones

Finance expertise for tech, media and telecom | MBA | ACCA

Anna Zhirnova

Design Director, Creative Director - JKR, Landor, Rhinegeist Brewery

Greg Althoff

CEO at Eleven, The Growth Advisory LLC.

Mark Goldstein

Britain is a country divided. 55% of us feel positive about Britain, but 45% think differently. And all of us have different feelings about what a proper brew looks like. Grab a cuppa (we’re not judging, promise) and have a read of our Be Distinctive. Britain report to find out more about what’s dividing Britain, and what’s keeping us together: https://lnkd.in/gPbgYEgK

Whether you’re a glass half full, half empty, or full to the brim kind of person, there’s no denying Britain’s been keeping us all on our toes lately. In partnership with Ipsos and the British Chambers of Commerce , we’ve done a deep dive into two key questions. How distinctive (and therefore successful) would Britain be if it were a brand? And what does ‘Brand Britain’ mean for British brands and business leaders today? So put the kettle on and get out the good biscuits, this is one you’ll want to settle in for: https://lnkd.in/gPbgYEgK #branding #brandbritain #britishbusiness #distinctiveness

If Britain were a brand, what kind of shape would it be in? In our new report in partnership with Ipsos and British Chambers of Commerce : Be Distinctive. Britain, we take a deep dive into Brand Britain, the good, the bad, and the distinctive. And, what this means for British brands and businesses. Cheeky download available here: https://lnkd.in/gPbgYEgK #branddesign #branding #britishbusiness #brandbritain #britishdesign

Well this is a great listen (if we do say so ourselves). The Ritchie from JKR aka Ian Ritchie shares his life through design - and what a story he has to tell: "When we first started we were 9 people with 8 desks in a little basement studio - that was the environment that was going to make or break you. [..] But it made us, and it was great." Over to you Ian…

Meet Ben. At JKR for 8 years, we know him as a brilliant creative, friendly and supportive colleague and, of course, DnD Dungeon Master. He’s also a neurodiverse senior designer on the Autistic Spectrum. And he’d like to talk about it. A phenomenally honest and brave read, this long-form thought piece speaks to his lived experiences with neurodiversity and how that shapes his life and creativity. --- Trigger Warning: this post and article concerns topics related to mental health, including but not limited to neurodiversity, depression, dysphoria and medical gaslighting.

Paradigms x JKR x Mozilla “We aren’t investing in the next quarter, we are investing in the next quarter century.” Mozilla told us this in 2023 - in 2024 we're building a brand to support them on that journey. JKR’s Lisa Smith and Mozilla’s Amy Bebbington took to the Paradigms stage yesterday to give an inside look at how we came together to reimagine a brand that can stretch from grassroots to government. Check out the key take aways and some on-stage moments (great to have Studio DRAMA 's William Richardson join us for the Q&A!).

“We don’t want to fall into the digital wind tunnel where everything looks the same” says Lisa Smith .” Check out Mozilla 's new brand system, bucking the trends of big tech with a rebrand that’s as intricate as its organization. https://lnkd.in/gnSVg9hx #brandidentity #rebrand #tech #internet #technology #misinformation #design #AI #privacy

🚨 NEW WORK ALERT 🚨 Not just another tech company - Mozilla puts control of the internet back into the hands of the people using it. More than just a facelift, the new digital-first brand identity cements Mozilla’s role as a beacon of digital rights and innovation, putting people over profits through privacy-preserving products, open-source developer resources, and community-building efforts, empowering everyone to choose their own digital destiny. The new design system, "Grassroots to Government," resonates with Mozilla’s breadth of audiences, building real brand equity to drive innovation, acquisition, and stand out in a crowded tech market. #brandidentity #rebrand #tech #internet #technology #misinformation #design #AI #privacy

Is Brand Britain still distinctive? A deep dive report into the equity of Brand Britain, the attractiveness of Britain as a place to do business - and the impact of Brand Britain on brands. Expert information, insight and analysis, brought to you by JKR x BCC x Ipsos. Sign up today to secure your place in the queue (and no pushing in, please). https://lnkd.in/gPbgYEgK Ipsos UK British Chambers of Commerce #brandbritain #distinctive #design #brands

"Building a more relatable, more inclusive, and more seamless experience for consumers without sacrificing the brand personality is a definite source of pride. Especially in a sector that avoids colouring outside of the lines," jason little shared with Creative Bloq. Find out more about Chime 's refreshed identity and experience here: https://lnkd.in/dWvXmZgg

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