K11 is a company that develops and operates cultural-retail destinations in China. K11 combines art, culture, and commerce in its projects across multiple cities.

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About K11 Group

K11 Group is a global cultural brand founded in 2008 by renowned entrepreneur Dr Adrian Cheng. The company's unique and original business model, “Cultural Commerce”, blends culture, art, and commerce to create an ecosystem that caters to all walks of life. Based in Hong Kong, the Group has established a significant presence in Greater China. Upholding its core values of Art, People, and Nature, the Group aims to democratise art, incubate cultural talents, advocate sustainable development, and create a global identity for Chinese millennials. In addition to its groundbreaking multi-development project in Hong Kong, Victoria Dockside, K11 operates a wide range of businesses, including retail, workplace, hospitality, and luxury residence. 

Looking ahead to the future, K11 Group is expected to attain a footprint of 38 projects with an approximate GFA of 3 million square meters in 12 cities across Greater China upon completion, and it continues setting new standards in “Cultural Commerce”.

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//Doraemon's Nostalgic Magic Boosts K11 MUSEA's Retail Vibrancy//

The global debut of the "100% DORAEMON & FRIENDS" exhibition, presented by AllRightsReserved and Fujiko Pro, at Victoria Dockside, K11 Art and Cultural District, has been a resounding success! According to the organisers, from July 13 to August 11, the total number of visitors across the exhibition areas, the Avenue of Stars, and the retail and cultural areas was over 5 million.

The exhibition, complemented by K11's "Wondrous Summer – 100 Reimagined Childhood Experiences" campaign, offering 100 reimagined art and culture experiences to celebrate childhood nostalgia, including the "100% DORAEMON & FRIENDS Café," has captivated visitors, achieving a record-high single-day footfall of the year with a nearly 40% surge, boosting food and beverage and retail sales up by nearly 30%, and increasing tourists' sales by 10%.🎉

K11’s collaborations with luxury brands like Chloé and Tod's have further elevated the retail experience. Doraemon's infectious charm has proven its unparalleled ability to delight audiences and drive retail success. A true testament to the power of cultural IP and commerce integration.

Experience the magic of Doraemon and the vibrant retail offerings at K11 MUSEA before the exhibition concludes on August 18!

#K11 #K11Group #VictoriaDockside #AvenueofStars #K11ArtandCulturalDistrict #CulturalCommerce #doraemon100 #doraemon #allrightsreserved #doraemon100_tour

Exciting news! A brand-new indoor sportainment paradise is coming to Kai Tak Sports Park. JOYPOLIS SPORTS Indoor Sportainment Park will feature three thrilling themed zones: "SONIC STADIUM", "NINJA DOJO", and "FUTURE ARENA". Spanning nearly 30,000 sq ft across 5 floors, this cutting-edge facility will immerse visitors in the ultimate fusion of sports and entertainment. Get ready for an unparalleled, all-weather experience that Hong Kong locals and tourists alike won't want to miss!

//Experience the Summer Excitement at K11 Art Mall's '100% Sure Win' Summer Campaign//

Ready for some summer excitement? From 25 July to 1 September, K11 Art Mall is all about having a blast with our ‘100% Sure Win’ Campaign! Featuring six guaranteed win game booths co-created with major brands including CTF Life, AirAsia, Toyota x GO OUT, and Authentic Tea House, it's the stress-free and fun way to score exciting rewards all season long.

Beyond the thrilling games, Check out the new spots popping up, like the Toys "R" Us "Playful Living" store and CHAGEE tea. Anime lovers, don’t miss XRAGE’s first Hong Kong hangout!

Kids can join the "My Future Sportsman" soccer training program, with the winning team earning a trip to Paris to immerse in French football culture. And at the Piazza, check out the ORA 03 Sprint Edition, a sleek electric car collab with a local studio.

Join us for a summer filled with fun and surprises. Let’s make some memories!


#K11 #K11Group #K11ArtMall #CulturalCommerce #summer

//Doraemon Extravaganza at Victoria Dockside, K11 Art and Cultural District, Drives 30% Surge in Footfall and 60% in Tourist Sales at K11 MUSEA During the Opening Weekend//

K11 MUSEA, the cultural-retail landmark at Victoria Dockside, K11 Art and Cultural District, is bursting with childhood wonder and whimsy this summer through 100 reimagined art and cultural experiences. 🎉🎨

The "100% DORAEMON & FRIENDS" exhibition, presented by AllRightsReserved (ARR) and Fujiko Pro, has drawn global visitors to the cultural icon's world. In celebration, K11 MUSEA presents the Hong Kong-exclusive "100% DORAEMON & FRIENDS Café" at the Artisan Lounge by LUBUDS until 30th August. Doraemon has captivated the Victoria Dockside, K11 Art and Cultural District, attracting global visitors to immerse themselves in the famous robot cat and childhood dreams, as well as experience the bustling shopping vibe in the area. This has resulted in a 30% increase in footfall and 60% increase in tourist sales during the opening weekend. 🛍️

The nostalgia-fueled festivities don't stop there! Over 100 experiences and 600 surprise giveaways have been co-created with tenants for visitors to enjoy. 👏🏻 Guests can also experience luxury pop-up stores, such as Chloé's first pop-up store in Asia and a Tod's HK exclusive pop-up installation.

Get ready to relive your youth and create unforgettable memories at K11's ultimate summer playground!

#K11 #K11Group #VictoriaDockside #AvenueofStars #K11ArtandCulturalDistrict #CulturalCommerce #DORAEMON #ALLRIGHTRESERVED

//World's Tallest Inflatable Doraemon Sculpture Greets Crowds at Victoria Dockside, K11 Art and Cultural District//
 
Calling all Doraemon fans! The beloved cultural icon and his friends have arrived at Victoria Dockside, K11 Art and Cultural District, bringing a wave of nostalgia and excitement to visitors from around the world. 🥳
 
Today marked the global debut of the "100% DORAEMON & FRIENDS" exhibition, presented by AllRightsReserved (ARR) and Fujiko Pro at K11 MUSEA and the Avenue of Stars. This entire district activation has not only brought childhood dreams to life, but has also attracted thousands of local and international visitors to the vibrant Victoria Dockside, K11 Art and Cultural District. The bustling shopping vibe in the district has been further boosted by the excitement generated by this beloved robot cat character.
 
The exhibition marks a momentous milestone for Victoria Dockside, K11 Art and Cultural District in building a thriving business and cultural ecosystem that connects society and attracting visitors by incubating cultural IP.
 
Don't miss your chance to be part of this celebration. The exhibition runs until 11th August . See you there! 🙋🏻♀️🙋🏻♂️
 
Hashtags:
#K11 #K11Group #VictoriaDockside #AvenueofStars #K11ArtandCulturalDistrict #CulturalCommerce #IncubatingCulturalIP #DORAEMON #ALLRIGHTRESERVED

//K11 Leader Sharing Series – Kollaboration Café//

At K11 Group, we believe in the transformative power of co-creation - bringing together diverse perspectives to unlock new possibilities and create value for all stakeholders. Jenny Chow, from Elite Client division, recently shared her insights on "Unveiling the Essence of Co-creation."

Jenny shared how her team has pioneered first-of-its-kind experiences for K11's discerning customers. By embracing a collaborative mindset that benefits multiple stakeholders, her team creates value for K11, their customers, and their partners simultaneously through co-creation.

"The key is to deeply understand our unique strengths, persevere without yielding, and always aim to exceed expectations by 120% through effective co-creation," said Jenny.

K11's commitment to co-creation is a testament to our relentless pursuit of innovation and our unwavering focus on delivering exceptional value to our customers, partners, and community.

#K11 #K11Group #K11Leadership #KollaborationCafe #Cocreation #CustomerExperience #Inspiration #Artisan

//Celebrating Decades of Dedication: Honoring K11's Artisans for Years of Exceptional Service//

We are proud to celebrate our dedicated K11 Artisans who have achieved milestones of 10 and 30 years of exceptional service!

Their dedication, passion, and commitment throughout the years have been truly commendable. We are deeply grateful for their invaluable contributions to K11’s success.

Here's to their remarkable journeys, and we look forward to many more years of continued excellence and innovation together as we continue to push the boundaries of what’s possible on our shared “Journey of Imagination”!

#K11 #K11Group #LongServiceAward #ArtisanExcellence #JourneyofImagination

// Celebrate the Nostalgia of Childhood at Victoria Dockside, K11 Art and Cultural District //

Nostalgia's warm embrace lingers, binding us to the wonder of our childhood. This summer, prepare to be whisked away on a journey of childhood nostalgia at K11 MUSEA's "Wondrous Summer - 100 Reimagined Childhood Experiences." From July 12th onwards, K11 MUSEA, the cultural-retail landmark at Victoria Dockside, K11 Art and Cultural District, will transform into an oasis brimming with wonder and delight.

Embark on a one-of-a-kind adventure with the global debut of the "100% DORAEMON & FRIENDS" exhibition, presented by AllRightsReserved (ARR) and Fujiko Pro at K11 MUSEA and the iconic waterfront landmark, the Avenue of Stars. Revel in the beloved character's spirit of imagination and whimsy as you pay homage to Hong Kong's cherished cinematic history. But the magic doesn't stop there. Luxury pop-up stores from the likes of Chloé, Tod's, and Versace will make their Asia and Hong Kong debuts, offering a shopping experience that blends elegant sophistication with a touch of playful wonder.

Join us for a wondrous journey of nostalgia at K11 MUSEA - where the magic of childhood dreams come alive.

#K11 #K11Group #VictoriaDockside #AvenueofStars #K11ArtandCulturalDistrict #CulturalCommerce #DORAEMON #ALLRIGHTRESERVED

//K11 ECOAST Wins 'Mixed-Use Development of the Year - China' at Real Estate Asia Awards//

We're thrilled to share that K11 ECOAST, the first Art and Cultural District by the sea in Shenzhen, and the first flagship project of K11 Group in the Chinese Mainland, has been named the "Mixed-Use Development of the Year - China" at the prestigious Real Estate Asia Awards 2024! 🏆

This award, which is one of the industry's most recognized awards, acknowledges K11 ECOAST's outstanding achievements in sustainability, cultural enrichment, and community integration. Collaborating with globally renowned architects and artists, including British architectural master Sir David Chipperfield David Chipperfield Architects, the Office for Metropolitan Architecture OMA, and one of Japan's best-known contemporary architects, Sou Fujimoto Sou Fujimoto Atelier Paris, K11 ECOST sets new standards in blending retail, architecture, and art.

K11 ECOAST encompassing the cultural retail landmark K11 ECOAST, the multi-purpose art space K11 HACC, the next-generation work space K11 ARELIER, and the Promenade. K11 Group will continue to build on this success, driving forward our "Cultural Commerce" model and setting new benchmarks for sustainable living.


#K11 #K11GROUP #K11ArtandCulturalDistrict #K11ECOAST #Sustainability #CulturalCommerce

High above Victoria Dockside, K11 Art & Cultural District, the world’s first and largest DORAEMON drone show took over the Hong Kong skyline. Presented by AllRightsReserved and Fujiko Pro, 1,000 drones soared to depict the adorable blue robotic cat and his friends, with DORAEMON’s iconic gadgets making an appearance as well.
 
A prelude to one of the largest DORAEMON exhibitions ever opening on 13 July at K11 MUSEA, “100% DORAEMON & FRIENDS” brings the never-before-seen secret gadget “100% Friends-Calling Bell” to Hong Kong. Stay tuned for more exciting details!
 
🗓 From 13 July 2024 
📍G/F Promenade, 6F, Kunsthalle & Sculpture Park, K11 Art & Cultural Centre, K11 MUSEA
 
#K11ArtandCulturalDistrict #VICTORIADOCKSIDE #AVENUEOFSTARS #DORAEMON100 #DORAEMON #ALLRIGHTSRESERVED

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