Kaedan Capital is an entrepreneur centric private investment firm focused on Israeli related, seed to early-stage ventures in diverse technology areas.

Kaedan Capital

Kaedan Capital is an entrepreneur centric private investment firm focused on Israeli related, seed to early stage ventures in diverse technology areas.

Tvinci

Visualead

Colabo

SafeDK

Somoto

Intello

Jelly Button Games

MyRoll

Playtika

Kudos Tomer Kashi Ori Blumenthal and the entire rock star team @ VOOM Insurance for achieving this great milestone. Appreciative to be part of your incredible journey from the very first pre-seed days.

Wow! It this deal will materialize, it will be the biggest exit in start up nation history, the largest ever acquisition by Google, and a huge vote of confidence in Israeli technolgy and innovation.

Wiz Google Startup Nation Central 

https://lnkd.in/ej_4yp3z

2 years of sleepless nights turned into this…

Started a team of two, and now we’re at over 50!
Turned $19M in seed funding into a top AI platform.
Trusted by top companies like Notion, Miro, & Honeybook.

Here are 8 things we did to build a high-level tech product:

𝟭. 𝗡𝗼-𝗰𝗼𝗱𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 (if you’re not targeting developers)
Our goal was to remove the barriers as much as we could.
Create a plug-and-play solution with low to no R&D involvement.

𝟮. 𝗡𝗼 𝗺𝗮𝗷𝗼𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗻𝗲𝗲𝗱𝗲𝗱
Have minimum professional services on your end.
To scale fast, don’t have a massive organization.
This will help you maintain high gross margins.

𝟯. 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻
Directly influence an outcome– something tangible, measurable.
Build your product so that it’s simple to measure its impact on ROI.

𝟰. 𝗘𝗮𝘀𝘆 𝗯𝘂𝘆-𝗶𝗻
Is your product going to be in an existing P&L line or a new line?
Each use case means you need a different focus in GTM.

𝟱. 𝗧𝗔𝗠
Make sure the market is big enough, preferably growing.
Consider serving multiple verticals and use cases.

𝟲. 𝗟𝗮𝗻𝗱 & 𝗲𝘅𝗽𝗮𝗻𝗱
Combine a usage-based model (benefit from their organic growth) with multiple products that you can sell directly to your clients (upsell) or to different clients in the same company (cross-sell).

𝟳. 𝗦𝗲𝗹𝗳-𝘀𝗲𝗿𝘃𝗲 𝗮𝗻𝗱 𝗜𝗻𝘀𝗶𝗱𝗲 𝘀𝗮𝗹𝗲𝘀
You must be able to sell remotely in order to scale.
So build your product from the get-go with self-serve.

𝟴. 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗲𝗳𝗳𝗲𝗰𝘁
If your startup is related to the internet…
Network effect is more important than IP.

There’s no one-size-fits-all strategy.
But this is what worked for us.

#growth #strategy #artificialintelligence #digitalmarketing #VBB

Assured Allies inks multi-million dollar deal with US pension giant CalPERS
https://lnkd.in/gzHfDAbv
Assured Allies

A most fulfilling personal experience to collaborate with Oren Zuckerman and to share with the students of the Global MBA Innovation and Entrepreneurship track at Reichman University our take at Kaedan Capital on how to assess and manage venture capital investments at the seed stage. Already looking forward to the presentations of the students' selected seed investments to a VC panel later in the course. 
Reichman University Arison School of Business Tal Avriel #GMBA

Ore Gilron, Oshri Bienhaker, Elad Bitan and all Innplay Labs members, very happy for you guys for your superb exit! 
From a small room in our TLV office evolved an amazing team developing awesome games. Your humbleness, professionalism and talent are remarkable. 
Proud to have been early backers and partners of yours and wish you best of luck at Playtika.

https://lnkd.in/d-MwFFPP

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