Katalys provides partnership marketing services, reimagining partnership content through a blend of service and technology. The company offers solutions for enhancing affiliate links with interactive affiliate shops and facilitating frictionless commerce at the point of discovery.

Katalys

Katalys Ventures

Katalys is a Commerce Media Platform that lives at the intersection of performance marketing, technology, content, and commerce.

Our vision is to improve how commerce is transacted online while empowering the world’s greatest brands and publishers to accelerate growth through Omni-win partnerships.

With Katalys, publishers can access better affiliate monetization tools, and brands can acquire customers through performance marketing.

Our company has built a world-class culture that is inclusive, rewarding, and driven by the collectivist ideal that when one team member succeeds, we all succeed.

Do you want to become a key member in helping us drive the future of commerce media? Visit Katalys.com

We are excited to announce that Katalys has been ranked on the Inc. 5000 list!🏆

The Inc. 5000 list showcases the fastest-growing privately held companies in America and we're proud to be ranked #895. In addition to our overall ranking, we are also being recognized as #66 in the Advertising and Marketing industry.

This achievement is a testament to the dedication of our team, our strong partnerships, and our focus on embracing innovation as an integral part of our identity. Thank you for being a part of our journey as we continue to drive the future of commerce media! 🚀 

#Katalys #Inc5000 #commercemedia #techstartup Inc. Magazine

Want to stay ahead of the curve? Keep up with Katalys Connect! 🚀

Here’s what’s in this week’s edition: 

🍎#Monetization: Explore how Google’s AI-driven search changes and Apple’s Distraction Control force publishers to rethink ad strategies, balancing revenue with user satisfaction amidst evolving digital challenges.
📈 #Growth: Discover how Snapchat, Walmart, and Meta are refining their ad tools with advanced AI and targeting features, driving better engagement, cost efficiency, and more precise campaign optimization.
🛒#TheFutureofCommerce: Uncover how AI startups are transforming eCommerce, healthcare, and retail with innovative solutions, while Klarna and the FTC are reshaping online shopping and review practices.

We're thrilled to share that Katalys has made the Inc. 5000 list for the second year in a row! This achievement reflects our commitment to innovation and the incredible efforts of our team. 🚀

Curious to learn more about our journey and what drives our success? Head over to our latest blog post for the full story. 🌟
 - https://lnkd.in/gT6zqhMt 

#Katalys #Inc5000 #Innovation #CommerceMedia #TechStartup #Growth

This industry moves quick - we're here to keep you up to speed! 🏎 

What's in this week's edition of Katalys Connect?

💸  #Monetization: Explore how Reddit’s potential paywalls, AI-driven search engines like SearchGPT, and the complex relationship between news publishers and AI companies are reshaping monetization strategies.

🤝 #Growth: Discover how TikTok and Snap’s partnerships with influencer agencies, the impact of exclusive offers on consumer loyalty, and Snapchat’s simplified Ads Manager are driving growth and changing the dynamics of online marketing.

📱 #TheFutureofCommerce: Uncover how AI is revolutionizing contextual advertising and consumer privacy, how Temu and Shein are challenging e-commerce giants with innovative strategies, and how TikTok’s integration with Amazon is set to transform in-app shopping experiences.

What percentage of e-commerce site visitors go unidentified? The answer may surprise you... 👀 

Uncover this and more inside today's edition of Katalys Connect!

🤖 #Monetization: Discover how Perplexity AI’s new ad revenue sharing is creating fresh income streams, why major platforms are driving strategy shifts, and how Google's uncertain core update timeline affects publishers.

🔎 #Growth: Find out what percentage of e-commerce site visitors go unidentified, how Google’s new controls for Performance Max address advertiser concerns, and the readiness of marketers for a cookie-less future.

💳 #FutureofCommerce: Learn how rewards programs drive mobile wallet adoption, why Gen Z consumers are rethinking online shopping due to overconsumption, and how anti-theft frustrations are pushing shoppers to Amazon.

💡 #KatalysInsights: Dive into the Katalys team’s takeaways from ASE 2024 including how publishers are adapting to Google's algorithm changes, the evolving role of paid channels, and industry perspectives on new strategies.

Stay updated with the newest Katalys Connect! Dive into this week’s edition for the latest insights and trends in performance marketing.

Inside this issue:

 🔒 Monetization: Discover how publishers are adapting to a cookie-less future with contextual advertising and privacy-focused identifiers, improving AI-driven search visibility, and boosting consumer engagement with data-driven retail media strategies.

📈 Growth: Learn how digital advertising continues to thrive with innovative data practices and privacy-focused strategies, the rising value of micro-influencers driving up rates, and Reddit’s Lead Gen Ads are enhancing user experience and campaign performance.

 🌐 The Future of Commerce: Explore how Amazon and Walmart are using advanced imaging technology to enhance eCommerce, how TikTok’s ambitious investment in its Shop feature is driving engagement, and how Coach’s innovative partnerships with Roblox and Zepeto are connecting with Gen Z shoppers to boost both digital and real-world sales.

We're thrilled to announce that Katalys has been nominated for the Most Innovative Company award at the AFFY Awards in NY! 🏆

A huge thank you to AFFY Expo for this nomination and to our incredible team whose hard work drives innovation. 
#AFFYAwards #Finalists #PerformanceMarketing

Stay ahead with the newest edition of Katalys Connect - our weekly newsletter that serves as your go-to resource for the latest in performance marketing.

This week we’ll cover:

🔒 Monetization: Discover how retaining third-party cookies with new privacy features, Google’s updated AdMob policies, and the development of the Privacy Sandbox are reshaping ad placements and driving innovative monetization strategies for publishers.

📈 Growth: Learn how strategic brand partnerships boost revenue, how X’s AI-powered Trend Genius ads align with trending topics for peak engagement, and why investing in zero-party data offers a sustainable solution in a post-cookie landscape.

🌎 The Future of Commerce: Explore Amazon Prime Day 2024’s record-breaking $14.2 billion in sales, the rapid growth of online retail sales in June, and the impact of Cloudflare’s widespread tech disruptions on global digital infrastructure.

Check in with this week's Katalys Connect! In this edition, we'll cover:

🍪 #Monetization: Discover how India’s new law challenges Google and Meta’s dominance, while Future’s new content studio and integrated data strategies aim to thrive in a post-cookie world.

📈 #Growth: Explore how AI-generated content boosts productivity and engagement but raises authenticity concerns; retail media now spans the entire marketing funnel, and Amazon’s new ads help non-sellers expand their reach.

🚀 #TheFutureofCommerce: Learn about Pinterest’s new AI tool that enhances product images, Gen Z shifts search habits to social media, and Amazon Prime Day’s anticipated record sales, with competitors launching major discounts.

Access the newsletter below and subscribe to stay in the know!

Get caught up on the latest industry news with this week's Katalys Connect. In this edition, we'll cover:

 🤖 #Monetization: Discover how AI bots clash over data, Google’s Reddit-favoring updates prompt new strategies and affiliate sites must adapt to brand search focus to maintain visibility and revenue.

📊 #Growth: Explore TikTok’s new teen ad rules, ongoing data activation bottlenecks, and the fine line between ID bridging and spoofing.

🛍️ #TheFutureofCommerce: Learn about Klarna’s partnership with Adobe Commerce aiming to boost BNPL services, E.l.f. Beauty merging physical and digital sales on Roblox and common complaints from online shoppers – highlighting the need for improved user experiences.

Access the newsletter below and subscribe to stay in the know!

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