The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States, Canada, the United Kingdom, and internationally. Its products include condiments and sauces, cheese and dairy products, meals, meats, refreshment beverages, coffee, and other grocery products. The company also offers dressings, healthy snacks, and other categories; and spices and other seasonings. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative and independent grocery accounts, convenience stores, drug stores, value stores, bakeries, pharmacies, mass merchants, club stores, and foodservice distributors and institutions, including hotels, restaurants, hospitals, health care facilities, and government agencies; and online through various e-commerce platforms and retailers. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The Kraft Heinz Company was founded in 1869 and is headquartered in Pittsburgh, Pennsylvania.

The Kraft Heinz Company

The Kitchen is the in-house agency for Kraft Heinz, with offices in Melbourne, Shanghai, Jakarta, Warsaw, Milan, Amsterdam, London, São Paulo, and Mexico City. We deliver award-winning creative for some of the world's most loved food brands.

The Kitchen

Tapping into the viral Rhode lip gloss phone case, our Kitchen London team created their own take: a Heinz Tomato Ketchup sachet phone case 🍅
Because when you love Ketchup this much, you need an emergency stash at ALL times. 

🏆 Big shout out to our Kitchen London team, who have been nominated for Campaign UK's In-house Agency of the Year Award 🎉  

The Kitchen London is among some other highly regarded in-house agencies, so to be shortlisted really is a true testament to their achievements over this past year. Looking forward to the big reveal on March 13th! 

#TheKitchen #HereAtKraftHeinz #inhouseagency 

🎉 Exciting News: Celebrating 2023 with our end-of-year showcase! 🎥✨
 
As we bid farewell to another incredible year, we are thrilled to present our end-of-year video showcasing the creativity, impact, and people that defined The Kitchen's journey in 2023.
 
🏆From ground-breaking campaigns to inspiring collaborations, 2023 was the year we raised the bar creatively, with award-winning results. We've poured our hearts into every project, and we can't wait to share the highlights with you. 
 
🚀With great creative comes great impact, and the results speak for themselves. With a record breaking 10.9 Billion impressions, 2.2 Billion engagements and 1.3 billion video views, The Kitchen drove real business results this year. 
 
🙌 And meet the extraordinary team behind it all. With our network now spanning 10 countries and 20+ brands, we want to celebrate the growth of The Kitchen and the fantastic people that have made 2023 truly special. 
 
🎬 Watch the video here: https://lnkd.in/ejUyBCJD
 
#YearInReview #InhouseAgency #2023Highlights #Teamwork

How much of a Ketchup superfan are you? 
 
Last week, we launched our partnership with @Lick and unveiled a world-first Heinz Tomato Ketchup-red paint: Red HTK 57. 
 
We wanted to give those who’ve spent years decorating their plates with Heinz Tomato Ketchup a little something extra – and what could be more perfect for the ultimate Ketchup lover than a chance to paint their home in their favourite sauce’s shade? 
 
Made from a unique blend of pigments in Lick’s one-of-a-kind paint formula, this limited edition product is a testament to the iconicity of Heinz Tomato Ketchup and we’re pleased to give Ketchup superfans their latest fix.
 
A huge congratulations to everyone involved, with a particular shout-out to our amazing PR teams Wonderland Comms Hope&Glory PR and of course The Kraft Heinz Company, Tal Silverman and Lick.

Are you team fridge or cupboard? 🍅

With the UK being near-enough split in preference (40% cupboard, 60% fridge), we saw an opportunity to give a simple insight new life by taking a stance in a conversation that Heinz had authority in.

It's a topic that's divided households and generations for decades, so we launched with a simple tweet that settled the debate once and for all.

Leveraging on influencers and PR to spread the message far and wide, we saw an amazing response, hitting 4.39 billion PR impressions worldwide and trended on Twitter twice. To wrap up the debate, we offered anyone #TeamFridge the chance to win a Heinz mini fridge to keep their Ketchup cool this summer.

Wherever you keep your Ketchup, It Has to be Heinz!

#advertising #socialmediamarketing #activations #viral

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