LeadGeneration.com specializes in online lead generation, focusing on building return on investment for clients through strategic processes.

LeadGeneration.com

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LeadGen.com | 2,399 followers on LinkedIn. Grow Your Sales! | If you&#39;re in Sales or Marketing, you know that being able to generate qualified sales leads that convert and close profitably is the only thing that matters. Everything else is just noise.

At LeadGen.com, we&#39;ve been helping companies achieve success for over 30 years.

Author of "The Lead Generation Paradigm: How We Generated over $4,000,000,000 in New Sales - and How You Can Too" available at: leadgen.com/eBook

Jeff Josephson

Director, Project Management, Research and Recruitment

Denise M. Wallace

National Sales Director at LeadGen.com- Adventurer- Author

Skip Rowland

Director of Sales, Business Accounts | The Lead Generator at LeadGen.com | Helping You Grow Your Business

Steven Wills

LeadGen.com

Are you a Sales or Marketing professional? And are looking for your next big hit? Consider joining the LeadGen.com Partner program - and take your business to the next level, and beyond. What is LeadGen.com ? LeadGen.com is the "One-Stop Shop for All Your Sales and Marketing Needs". This means LeadGen.com has a solution for literally every Sales or Marketing problem - along with the experience, expertise and horsepower to make it work - no matter what the challenge is, and no matter what business you're in. With LeadGen.com , there's no more finger-pointing between Marketing and Sales. There's no more "hope as a strategy". And there's no more "slipping the forecast." With LeadGen.com , you get sales results, not excuses. What is the LeadGen.com Partner Program? One of the ways we go-to-market is by working with Marketing Partners - independent Sales and Marketing consultants and professionals - who carry (and get to take advantage of) the LeadGen.com brand, and for whom we provide both Marketing support as well as fulfillment. If you're interested in learning more about becoming a LeadGen.com affiliate, DM us. Or go to: www.LeadGen.com/Affiliate

Jump-Starting Your Sales The material in the Learning Center includes content, tools, services, and access to coaching for business owners, and Sales and Marketing professionals, who want to increase their sales, their market share and their profitability based on the book "The Lead Generation Paradigm" - to which this site is an adjunct. It is highly recommended that you read the book, watch the videos, or listen to the podcast before trying to use any of the tools on this site, as they probably won't make much sense without the context provided by the book. https://lnkd.in/eFrtDEY6

I Told You So In today's example of Bad Marketing, we have the Democratic Party. In a win-or-go-home battle, they got their heads handed to them by the Republicans. Whether you're a Democrat or a Republican, you could see this Marketing failure coming a mile away, as you can tell from this video I posted back in early July. https://lnkd.in/eGr2Ujqz

Missed the Bus Today's question comes from a Website developer who met a small business owner at a networking event. Evidently the owner was unhappy with his Website, and expressed interest in talking about it. According to the developer, the owner did have some real problems with his Website. But the guy got busy, and forgot to call him back. And so he was asking the group if it was okay to text the owner and try to re-kindle the lead. Not surprisingly, almost everyone in the group recommended calling him, not texting, figuring, what have you got to lose? And there were a couple of good answers. For example: Most people said he should apologize for dropping the ball. And re-establish some rapport. And there were some stupid answers. For example, some said the developer should drip on him with email, and see if he responds. And a few said the developer should just send a quote, to show that he had done some work. OK. What I don't get was that no one said the guy should check the Website to see if the owner had already fixed his problem before calling. What would it have taken? Five seconds? Go Birds! https://lnkd.in/e5KzjBUE

Why Are You Here? People who are on Social Media are there to sell you something. They aren't there to buy from you. Read "Lead Generation: How We Generated Over $4,000,000,000 in New Sales - and How You Can Do It, Too!" LeadGen.com/eBook

Now with a New Chapter! "Lead Generation: How We Generated Over $4,000,000,000 in New Sales - and How You Can Do It, Too!" Are you struggling to make your numbers? Are you fighting for visibility? Is your Conversion Rate lower than dirt? Is your Close Rate even lower? Find out what works, and how to make it work for you! Read: "Lead Generation: How We Closed Over $4,000,000,000 in New Sales - and How You Can Do It, Too!" Now available at: www.LeadGen.com/eBook

Appearing on Whiskey WinsDay! Mark your calendars! I'll be participating in the "Whiskey WInsDay with Jessie Lizak" panel discussion tonight, August 28, 2024, along with Alisa Manjarrez, Managing Director of Stories Bureau. Tonight's topics are: 1. Podcast for B2B: Advocacy and Content 2. Making Marketing Accountable: Aligning with Sales 3. B2B Marketing: Storytelling, Team Building, and Podcasts 4. Platforms Wire the Game: Connecting Systems If you're looking for the "Secrets to Success in B2B", tune in at 9:00 pm ET, 8:00 pm CT, 7:00 pm MT, 6:00 pm PT at: https://lnkd.in/dqQchWUn Prizes WILL be given away... Tonight's discussion is for anyone in B2B who wants to grow their sales, their market share and their profitability. And as an added bonus, tonight's giveaways include: - Swag Pack from HighLevel - 10 hours with a Virtual Assistant from Cherry Assistant - Wireless headset from Headset Advisor - Free year of Lavender Pro from Lavender - One Month Free Taking Up Space Program from Jessie Lizak - Cold Calling Seminar from Jeff Josephson Location: https://lnkd.in/dqQchWUn Date/Time: August 28, 2024, 9:00 pm ET, 6:00 pm PT. https://lnkd.in/dkq4StbN

What’s an effective approach when doing cold messages? Responding to a forum post that says: For context, we have sent thousands of cold messages before (LinkedIn, FB, IG) but open rate is low and conversion rate is lower. In fact, I think the conversion for those thousands of messages sent is actually zero. So one person answered: Find a way to connect and be human. Another one said: Identify your target audience and make sure you are targeting the right audience according to your niche. And someone else said: The messages we usually send are personalized. Address them by their name, send something from their profile, and ask them how they are. We don’t usually hard sell and just want to connect first. Look, no one cares that you’re human. And if you’re not targeting the right audience, why are you even in the job? And do you think they can’t tell it’s spam if it starts with their name? Here’s our answer: Anytime you’re going in cold, whether it’s by email, telephone or smoke signal, the most important thing is to first identify a real need, and then pitch to it. To be clear, this doesn't mean guessing what they need (e.g. like assuming everyone needs a widget), or assuming the prospect can infer a need based on your product's description. Rather, let's say you're selling IT services to mid-sized businesses. Call into the companies at a relatively low level and just survey the employees for actual complaints and problems. Then, when you call the CIO or CEO, say "I was talking to so-and-so about your problem with X. Do you have a moment to speak?" How hard is that? https://lnkd.in/eHrCBVvg

The ICP Concept is Wrong I got into a bit of a debate today with a Marketing expert on the importance of identifying your Ideal Customer Profile, or ICP. They claim that it's something you have to do. I claim it's BS, and that it leads to waste and an enormous number of failures, when it comes to marketing and sales. In short, according to them, the Ideal Customer Profile provides a detailed description - using attributes such as demographics, firmographics, psychographics and behavioral data to characterize prospects who are most likely to buy your product or service. Your job then becomes to focus your marketing and sales efforts on those archetypes because, supposedly, that's where you'll get the biggest bang for your buck. The problem is that, as a strategy, it's almost entirely wrong. And the reason is simple. In short, the ICP concept conflates Target Marketing and Market Segmentation, and ends up sub-optimizing both. Here's what you need to know: Target Markets are groups of prospects (or customers) who have common demographics, firmographics, psychographics, that can be effectively targeted in the media or with sales development efforts. Market Segments are groups of prospects (or customers) who have common "needs, pains, problems and unmet goals" that you can address. And rarely do those groups overlap. Basically, your goal should be to find and reach your market segments. You may only be able to do that via targeting accessible attributes, but if you start by targeting an ICP you will generally miss your market - even if you iterate. Sorry, but this is just a huge fallacy in the industry. And it leads to a huge number of marketing failures. https://lnkd.in/eFNDmfcY

Cold Calling 101: 4.8 Benefits of Success On the other hand, success can have its benefits. Being able to generate a steady stream of high-quality appointments (ones that convert into sales) is the lynchpin for growth at many companies. It means revenue success, opportunity, and growth, not just for you, but for your entire company. Success is certainly more fun than failure, and it can feed on itself, leading to higher pay, promotion, and even faster growth rates, as success, as they say, breeds success. https://lnkd.in/e5tn8M99

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