Lemma provides a programmatic platform for managing digital advertising campaigns across various media channels, focusing on Out-of-Home (OOH) advertising.

Lemma

Lemma | 20,798 followers on LinkedIn. Omnichannel Platform for Emerging Media  | Lemma is a leading omni-channel platform for emerging formats, offering brands, advertisers, DSP’s and media owners unparalleled control, scale, efficiency, and flexibility for driving business growth through emerging media. Our suite of products enables marketers and media owners to unlock the full potential of diverse advertising channels seamlessly. With a global presence and an emerging footprint in North America and EMEA, Lemma&#39;s Supply Side Platform (SSP) integrates programmatic buying in DOOH, CTV, and other emerging formats, empowering advertisers to create engaging campaigns that resonate across multiple touchpoints.

CEO, Entrepreneur, Advisors, Investor, Product Strategy

Bob Walczak

Regional Head, SEA @ Lemma | New Business Development | Programmatic Advertising | Branded Content | ex-NewsCorp, Disney and A+E Networks

Charles Less

Trupti Patil

VP Engineering at D&B

Aditya Kulkarni

Venue-based CTV advertising transforms high-traffic locations like gyms, malls, and airports into powerful touchpoints, allowing brands to deliver contextually relevant ads that boost engagement and brand recall. By leveraging advanced data insights, Lemma optimizes ad placements across these venues, helping brands connect meaningfully with specific audiences. 👉 Read the full blog here: https://lnkd.in/dB4J2iza #Lemma #CTV #Advertising #DigitalMarketing #Streaming #CTVAdvertising #VenuebasedCTVAdvertising #VenueBasedAdvertising

TATA AIG leveraged pDOOH screens to promote their exclusive 𝗰𝗮𝗿 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 via Lemma . Displaying cluster-specific ads on multiple DOOH screens across Pune, the brand capitalized on moments of waiting periods like traffic jams and parking areas to resonate with vehicle owners. This simple yet effective context-based approach ensured maximum visibility and impact. Agency - Logicserve Digital Pvt Ltd Siddhant Thakare | Vedavyas Badri | Dheenathayalan Balamurugan | Rishi Dinani #DOOH #outdooradvertising #programmaticadvertising #Lemma #dooh #LargeFormat #pDOOH #omnichannel #tataaig #TATAAIG #TATAAIGInsurance #contextualads #contextualadvertising

🗼𝐄𝐧𝐜𝐡𝐚𝐧𝐭𝐞𝐞 𝐏𝐚𝐫𝐢𝐬! Lemma is thrilled to promote Etihad’s 𝐭𝐫𝐚𝐯𝐞𝐥 𝐭𝐨 𝐀𝐛𝐮 𝐃𝐡𝐚𝐛𝐢 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 for Parisians. The airways sparked an idea to travel to Abu Dhabi amongst urban commuters, travelers & shoppers at the peak hours reaching out to a wide audience, across malls & substations. The creatives in native language resonated with the locals, driving awareness while promoting a fun holiday for the explorers around the Cœur de lumière festival break. Sabarish Pillai 🇮🇳 Sunayna Meena Dhairyashil Harpale #DOOH #outdooradvertising #programmaticadvertising #Lemma #dooh #Largeformat #pDOOH #omnichannel #Etihad #Etihadairlines #digitaloutofhome #programmatic #digitalmarketing #adtech #supplysideplatform

Did you know that CTV ads capture "active attention" four times longer than mobile ads? This means your audience is more engaged and likely to remember your message. In today's time, where information overload is the norm, capturing and holding attention is paramount. CTV (Connected TV) has emerged as a powerful platform that offers a unique opportunity to engage consumers in a more meaningful way. Learn more about the power of CTV advertising with Lemma : 🔗 https://lnkd.in/dgs8hZw5 #ctv #Lemma #CTV #Advertising #DigitalMarketing #Streaming #CTVAdvertising #omnichannel #VenuebasedCTV #ConnectedTV #SSP #programmatic #advertising #ott #ctv #adtech #programmaticadvertising #consumerbehaviours #consumers #adtechindustry #trends

From creative contextual campaigns to industry contributions and internal celebrations, October was a phenomenal month for Lemma! Here's a quick recap into Oct'24 at Lemma . 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 We kicked off the month with some exciting contextual DOOH campaigns for Otrivin and Etihad, capturing attention across key locations. Meanwhile, TATA AIG kept the creativity flowing, lighting up metro cities with their bold and brilliant campaigns! 𝗗𝗶𝘄𝗮𝗹𝗶 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗤𝘂𝗮𝗿𝘁𝗲𝗿 𝗕𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴𝘀 This month wasn't just about celebrating Diwali, but also marking the start of a brand-new quarter! We took the time to reflect on our achievements, and also celebrate the amazing work of our team members who were recognized for their hard work and dedication. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Our CRO, Rajeev, represented Lemma at the Pitch Brand Talk Delhi, sharing valuable insights and perspectives as a part of the innovation Panel. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗔𝗯𝗼𝗮𝗿𝗱! A big warm welcome to the new members who joined our team this month! We are thrilled to have you on board as we continue to scale new heights. With a team full of passion and purpose, we’re excited about the growth, success, and innovation that lies ahead #Lemma #roundup #dooh #growingteam #ctv #october #Campaigns #growth #programmatic #omnichannel #Otrivin #Lenovo #Etihad #TATAAIG #e4m #Diwali #Celebrations

Etihad utilized pDOOH screens to promote their exclusive US immigration pre-clearance service via Lemma . The campaign employed a 𝗰𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 at scale, displaying cluster specific ads on multiple DOOH screens in high-traffic areas of major Indian cities.The ads capitalized on moments of frustration/stress, such as traffic jams and long queues, to resonate with urban commuters, shoppers, and other viewers using DOOH screens at petrol pumps, roadside billboards, malls etc. This context based approach ensured maximum visibility and impact. Sabarish Pillai 🇮🇳 Dhairyashil Harpale Sunayna Meena #DOOH #outdooradvertising #programmaticadvertising #Lemma #dooh #Largeformat #pDOOH #omnichannel #Etihad #Etihadairlines

Otrivin introduces its latest Superior Mist Spray through DOOH Screens powered by Lemma . Showcased on residential and hospital screens in prime locations, the engaging creatives emphasized the benefits of Otrivin's fast-acting nasal decongestant. The campaign aligned to the onset of the season which is susceptible to increased respiratory ailments, with a call to action to "buy now," effectively increasing awareness and maximizing OTS among the core TG Rumneek Arora Faheem Saif #Otrivin #DOOH #outdooradvertising #programmaticadvertising #Lemma #dooh #Largeformat #pDOOH #omnichannel

With the glow of diya's and the sparkle of lanterns, may this Diwali brighten up your hearts and spread warmth, love, peace and prosperity in your life. Team Lemma wishes you and your loved ones a bright and prosperous Diwali, filled with joy and happiness! #Diwali #diwalicelebration #celebration #festivaloflights #DOOH #outdooradvertising #programmaticadvertising #Lemma #dooh #Largeformat #pDOOH #omnichannel #Lemma

When it comes to marketing, success isn’t just about where you place ads; it’s about how you place them. In a recent podcast with Benjamin Shapiro , Lemma ’s Angelina Marmorato , highlighted a key aspect of programmatic advertising—ADs relevant to the user and the content it surrounds. As CTV continues to grow, brands can seamlessly integrate personalized ads into the viewer's experience. Check out the podcast snippet▶️ #Authenticity #MarketingStrategy #CTV #CTVAdvertising #ConnectedTV #Programmatic #Lemma #Omnichannel

𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝗽𝗶𝗿𝗶𝘁 𝗼𝗳 𝗗𝗶𝘄𝗮𝗹𝗶 𝗮𝘁 Lemma ! 🪔 As we light up our lives with the warmth of Diwali, we're grateful for the opportunity to celebrate this beautiful festival with our amazing team. From traditional attire to delicious sweets and festive decorations, our offices are filled with the joy and spirit of the season.🪔✨ 𝗣𝗮𝘀𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗰𝗵𝗲𝗲𝗿, 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗵𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 𝗮𝗹𝗹, 𝘄𝗲'𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘄𝗶𝘀𝗵 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗮 𝗵𝗮𝗽𝗽𝘆, 𝗽𝗿𝗼𝘀𝗽𝗲𝗿𝗼𝘂𝘀, 𝗮𝗻𝗱 𝗷𝗼𝘆𝗳𝘂𝗹 𝗗𝗶𝘄𝗮𝗹𝗶🪔✨ #Diwali #Celebrations #diwali2024 #diwalicelebration #Lemma

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