Lexicon Branding is a brand naming agency that creates brand names for clients, aiming to help them establish billion-dollar brands. They focus on new-to-the-world products, services, and companies.

Lexicon Branding

Lexicon Branding | 3,857 followers on LinkedIn. We create names that help clients build billion-dollar brands: Sonos, Impossible, Lucid, Microsoft Azure, Swiffer.... | Great names create a strategic advantage. They give power and momentum to new ideas. They deliver fundamental value—they drive revenue.

I love people, design, brands, and people. I said people twice.

Craig Dubitsky

Brand | AI | Advisor | Author

Michiel Maandag

Jon Schleuning

Technical Writer and Localization Specialist; UX Design; Brand name Assessment

Paula Oriani

"With all of the talk of flows, magic, and power, the name “Windsurf” spoke to us. Windsurfing perfectly captures the combination of human, machine, and nature in an activity that looks effortless, but takes an intense amount of power." Congrats to Codeium for launching Windsurf! We are so excited about this new brand; it creates a new standard in AI branding and we couldn't have had more fun working with the Codeium team!

Congrats to CoreLogic for launching Araya! We leveraged our AI research with consumers and developers to create this name. Developing AI brands is a core focus of ours, and we were happy to partner with CoreLogic on this!

Craig Dubitsky couldn't have said it better...names really do matter! Thank you for the Lexicon shout-out!

We're #hiring a new Associate Director of Trademark in Sausalito, California. Apply today or share this post with your network.

We're #hiring a new Senior Trademark Paralegal in Sausalito, California. Apply today or share this post with your network.

Thrilled to see that Afar is celebrating 15 years. It's a great publication I read every month, and we're so happy at Lexicon Branding to have been part of developing this brand. Congrats to Greg Sullivan & team!

David Placek

When everyone wanted to name a car after the wild west, we said: go elsewhere. Congrats to Subaru of America for 30 years of Outback. Even to this day, it is one of our proudest credentials!

Leveraging our research among consumers and developers in the US and Germany, we partnered with Ogilvy Consulting to find out how brands win (and lose) in AI. Learn more below and stay tuned for our next wave of research (just launched)!

Congrats to Vandria SA for your new funding milestone! We know how hard the company has worked to achieve its current success. We're proud to have collaborated with the team to create Timeline® and Vandria SA . We love our mitochondria!

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Lexicon Branding