Linkby is a technology company that specializes in providing innovative solutions to connect people and businesses. The company focuses on leveraging cutting-edge technology to enhance communication, collaboration, and productivity.

Linkby

Linkby helps advertisers get more editorial coverage via cost-per-click press releases sent to the world's most premium publishing brands.

✅ Performance Based Publishing
Linkby gets you featured with full articles on premium news & lifestyle publishers but you only pay for the clicks back to your website via CPC.

✅ Full Control on Publishers
You control the publishers who can write up your content from the likes of Urban List, Pedestrian.tv, Broadsheet, Starts@60, Mamamia & TimeOut.

✅ Full Control Over Budget
You set your maximum budget, your campaign timeframe and your chosen CPC. Then sit back and let your chosen publishers make your brand famous!

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Hear what our happy clients have to say about Linkby:

"The CPC model means we are well rewarded for the traffic, awareness and sales we drive for partner brands" - Susannah George, Founder at Urban List

"Linkby lets us land sales focused stories into trusted publishing sites while driving ROAS in line with our other advertising" - Alyce Tran, Founder & CEO at Tde.

"Linkby has quickly become an integral part of our overall Marketing channel mix and allowed us to significantly scale up our brand and news coverage" - Liana Lorenzato, Head of Marketing at Modibodi

"Using Linkby's platform to leverage the credibility and conversion power of publishers has enabled Up to materially improve ROI versus direct response advertising" - Rukmal De Silva, Partnerships at Up

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Pitch to and get featured across some of the world's most well known and trusted publishing brands in 24 to 72 hours.

OIF Ventures

Last week, our Chief Content Officer Vanessa Lawrence was invited to present to News Corp's Global Commerce Lab - a brilliant internal initiative that brings together commerce leads across News Corp's many titles to learn from key partners about e-commerce industry trends, relevant publisher case studies and more.

Some of the insights shared in her presentation include:

⭐ How CPC can, and should, complement the revenue driven by publishers' direct partnerships vs. cannibalising it
⭐ The four key strategies the top 5% of Linkby publishers globally are implementing to generate millions in incremental revenue
⭐ Examples of the ways publishers are getting creative with their respective amplification levers (Instagram, Whatsapp, newsletters etc) to drive eyeballs to their quality commerce content - and maximise CPC revenue
⭐ A case study on the success of our awesome partners at The Sun (UK), who are seeing 88% YoY growth across Linkby (hint: they work hand-in-hand with our Publishing team to perfect the many briefs they receive from Linkby advertisers and recently implemented our powerful end-of-site experience, Pubfeed)

Big thanks to VP of Global Strategy, Amanda Spackman, for the opportunity.

Feel free to get in touch if you'd like to learn more about any of the information Vanessa shared, or how you can get started with Linkby - as either a publisher or brand! We don't play favourites. 😉 

#linkby #newscorp #ecommerce #partnerships

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