Lotus Group is a British multinational automotive manufacturer of luxury sports cars and electric lifestyle vehicles. It is composed of three primary entities: Lotus Cars, Lotus Tech, and Lotus Engineering.

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Lotus Group

Lotus Engineering

Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, we are setting a new standard for automotive excellence.

Lotus has signed a partnership with Dubai Police, which will see the electric hyper-SUV Eletre added to their fleet.

Dubai Police adheres to the Dubai Clean Energy Strategy 2025 goal, with sustainability as a core pillar in its operations. With Lotus, they are able to increase the number of zero-emission vehicles in its fleet. 

#Eletre #ForTheDrivers

It was great to be part of the conversation on the future of mobility at the Brussels Auto Show 2024.
 
I had the opportunity to highlight on stage how we can solve one of the biggest barriers to EV adoption - lack of charging infrastructure. As the growth of EVs has rapidly accelerated in the last few years, the charging infrastructure has not received the same level of investment. We must tackle this. Otherwise, we risk the stagnation of the EV market.
 
We need to make it as easy as possible for consumers to own an EV, and to further accelerate the transition to electrification we must:
 
- Collaborate across the industry to open the public charging network up, ensuring consumers have easy access to available and reliable chargers on the go.
- Create a seamless charging experience to make it effortless for drivers to charge their cars.
- Invest in the technology to further increase battery range on vehicles to keep drivers on the go, with minimal down time.
- Develop fast charging solutions and grow the fast-charging network, which will solve some of the biggest bottlenecks with charging including slow speeds, and costs.

Lotus have partnered with Bosch and Mobilize to give customers access to easier and more reliable charging solutions
 
To support the growing number of Eletre owners in Europe and the UK, Lotus have partnered with two new pan-European charging partners. This partnership will enable customers to access over 600,000 charging stations in Europe and also unlock the home as a primary charging location.
 
With Bosch: customers will now be able to access Bosch's extensive public charging network covering over 30 European countries including the UK, Germany and France. Drivers can access the network with a simple tap of the Lotus Charging Card, and can find all the info they need easily via the Lotus Cars smartphone app.
 
With Mobilize Power Solutions: Lotus are unlocking the home as a primary charging location by offering an all-inclusive package which includes the supply and installation of a home charging point. Mobilize will offer personalised support from ordering to commissioning making the process fast and easy.
 
Mike Johnstone, Chief Commercial Officer at Lotus Group, said: “Lack of charging infrastructure continues to remain one of the biggest barriers to electric vehicle adoption. We need make it easier than ever before to own an electric vehicle, in order to accelerate the transition to electrification and collaboration across the industry is key to this. By tapping into Bosch and Mobilize Power Solutions, we’re able to offer our customers further confidence in owning an electric Lotus by providing them with more and effortless options, wherever they are in Europe.”
 
#ForTheDrivers

Lotus Robotics showcases latest technologies at CES

Lotus Robotics, the self-driving technology unit of Lotus, is showcasing its latest offerings at the 2024 Consumer Electronics Show (CES) in Las Vegas, Nevada. 

Lotus Robotics provides a range of autonomous software and services for businesses wanting to deploy self-driving technology in their operations safely, securely and efficiently. These solutions are on display at CES and include:

•	ROBO Soul: full self-driving software stack, which can be integrated into any vehicle, in any environment. The company currently offers an end-to-end solution and can provide up to level 4 autonomy, which means the vehicle can perform driving tasks such as parking and highway driving, under specific circumstances, with human override as an available option. Components of this technology are currently being employed in Lotus’ next generation electric vehicles, its hyper-SUV, Eletre, and hyper-GT, Emeya.

•	ROBO Galaxy: a range of cloud-based tools that underpins ROBO Soul. It enables businesses to manage and analyse data, in order to increase efficiency and accessibility of their autonomous fleets. Lotus Robotics collects data from multiple sources such as sensors, road information and algorithms, so ROBO Soul can continue to learn and improve its self-driving capabilities throughout its testing and development phases. 

•	ROBO Matrix: It uses real-time monitoring to provide drivers with remote safety including guidance, control and parallel driving solutions by providing real-time monitoring. It also deploys AI to continually learn from its environment and improve the safety and accuracy of its self-driving.

Li Bo, CEO at Lotus Robotics, said: “We are thrilled to be showcasing our latest products in North America for the first time. As adoption of self-driving technology accelerates, we are seeing a strong demand for our solutions here and see this as a key market for us to tap into in 2024 and beyond.”

Feng Qingfeng, CEO, Lotus Group, said: “Lotus Robotics was born out of a desire to transform Lotus into to a global technology brand. We have developed a range of pioneering autonomous products to enable consumers and businesses to realise the benefits of autonomy today, and are excited to scale our solutions globally and reach even more people.”

Can’t believe it’s been just over a year since I joined Lotus. It’s been an incredibly busy year, and I am exceptionally proud of how much the team has achieved.

From starting customer deliveries of our electric hyper-SUV Eletre to the global launch of our first electric hyper-GT Emeya, as well as being on track for a record year for sales and production. There has been a lot to celebrate.

The feedback on the performance and technology of our cars has been overwhelming positive and I am excited for where the brand is going.

Many thanks to all our customers, retailers, shareholders, and the wonderful team around the globe for making this year special. I couldn't ask for a better way to round out the company's 75th year.

We’ve been working on some really exciting projects and lots of news in 2024, and I cannot wait to share more details…

Congratulations to the Strategic Design team on winning the Best Collaboration Award at the #CDNPeopleAwards 2023 in London. 

The CDN People Awards 2023 places a spotlight on the industry’s brightest talents, celebrating the design teams behind the cars.

The Strategic Design team at Lotus play a central collaborative role. They embody the brand values to craft engaging and relevant narratives that enable all other teams to tell one cohesive story. 

Having started within the studio, their influence has now spread to guiding and empowering the voices of multiple entities across the brand.

These partnerships are vital for Lotus’ transformative journey - connecting the strategic team’s brand knowledge and creativity with individual business unit expertise for maximum long-term impact.

 #CDN #designawards #cardesign

Lotus wins ‘Brand of the year’ in the Carwow Awards 2024.

The Carwow team was full of praise for the “automotive ingenuity” demonstrated by Lotus across its latest all-electric cars – the Eletre hyper-SUV and Emeya hyper-GT. Carwow’s Eletre test-drive film shot at the Lotus EV production facility in Wuhan, China, earlier this year has been viewed more than 1.5 million times.

Mat Watson, Chief Content Officer at Carwow, said: “Lotus is right back on form and it’s great to see. The Emira is peak Lotus: light, responsive and fun; the Eletre shows that the British brand isn’t scared to embrace the future with a really impressive electric SUV; and the new Emeya gives me plenty of reason to think the company has a bright future.”

Conor Horne, Commercial Director, UK and Ireland, Lotus, said “Winning ‘Brand of the Year’ from Carwow is a fantastic finale to our 75th anniversary. With Eletre now in the hands of customers across the UK and Europe, and the world premiere of Emeya generating a huge amount of media interest and reservations, 2023 has been an amazing success story for Lotus. It’s just the start – there is so much more to come in 2024 and beyond.”

This year has also seen Lotus open new experience centres in London, Paris, Munich and Oslo, and launch in multiple new markets around the world, most recently India and South Korea.

Lotus also received a ‘Highly Commended’ award for the Lotus Emira in the ‘Pleasure of Driving’ category.

#ForTheDrivers

Lotus Launches Charging Solutions for Electric Vehicles 
 
Lotus has launched today its own electric vehicle charging solutions including an ultra-fast 450 kW DC charger, power cabinet and a modular unit for charging up to four vehicles at once.

The new suite of EV charging solutions designed for businesses includes:

Liquid-Cooled All-in-One DC Charger:
A new charger, which offers ultra-fast charging of up to 450 kW. For example, with the Lotus Eletre R, it can add up to 88.5 miles or 142 km of range with approximately 5 minutes of charge making it one of the most competitive electric vehicle chargers. A 10% to 80% charge can be achieved in just 20 minutes.

Liquid-Cooled Power Cabinet:
A modular power cabinet that is suited for spaces that require high energy in order to increase efficiency and minimise charging time, such as motorway rest stops. It offers market-leading power output capabilities of up to 480 kW. 

Liquid-Cooled Charging Unit: 
A charging terminal, which when used with the Liquid-Cooled Power Cabinet, can charge up to four vehicles at once. The unit has a maximum current output of 600 Amp, which ensures it is able to meet the needs of all electric vehicle drivers. For instance, if they need a short top-up whilst on the go, or fast-charge for long distance drives, Lotus’ new offering provides them with a convenient solution.

Lotus’ fast-charging solutions have already been deployed in China and are expected to roll out across the majority of European countries and Middle East in Q2 2024. Further market availability will be announced in due course.
As charging infrastructure improves over time, Lotus is ensuring its customers are equipped by providing a 450 kW solution. Lotus has futureproofed its charging offering, which is expected to be the next step forward in fast charging when the infrastructure becomes readily available. Lotus customers will be able to easily upgrade to this power output without additional hardware costs once in-market service providers rollout grid upgrades. 

Mike Johnstone, Chief Commercial Officer at Lotus Group, said: 

“Over the past six years, Lotus has been investing in the technology and infrastructure to accelerate the transition to electrification. We want to make it easier than ever to own an electric vehicle and with our latest offerings, Lotus is able to provide customers with the confidence to access easy, fast, and efficient charging.” 

Alan Wang, Vice-President of Lotus Technology and CEO at Lotus Flash Charge, said: 

“As more governments are increasing investment into electrification in their journey to net-zero, the demand for a reliable electric vehicle charging infrastructure has never been higher than before. Lotus has developed best-in-class fast charging solutions to deliver a quick and reliable charging experience to meet customer needs.” 


#LotusCars #ForTheDrivers

Lotus opens flagship showroom in South Korea.

The new store can be found at the heart of one of Seoul’s most famous streets known for luxury and fashion. It brings together Lotus’ rich 75-year heritage with the latest technologies to provide customers with an exclusive and immersive entry point into the Lotus brand in South Korea.  

Spanning across three floors, and almost 720 square metres space, the showroom features seven Lotus vehicles. It provides consumers with an opportunity to see and experience the Lotus product range including its sportscar Emira, and electric hyper-SUV Eletre.  

Mike Johnstone, Chief Commercial Officer at Lotus Group said: “We are passionate about creating spaces that bring the Lotus brand to life and resonate with local consumers. This new flagship showroom demonstrates our commitment to just that and offers a bespoke entry point to our British brand. I look forward to welcoming many more customers into the Lotus community, as a result.”

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