LYS Beauty is a beauty brand that focuses on clean makeup and skincare products, self-described as promoting self-love and inclusivity across all skin tones and types.

LYS Beauty

LYS Beauty | 2,582 followers on LinkedIn. Clean | Affordable | Inclusive | About LYS Beauty
Founded in 2021 on a steadfast mission to empower, inspire and awaken your most confident self, LYS™Beauty is a forward-thinking cosmetics brand with a luxurious, skin-first approach to formulating which helps you step out of society&#39;s box and into your truest self. With strict ingredient standards, universal shade offerings and high-performance results, these enriching formulas help target common skincare concerns, like blemishes, visible signs of aging, hyperpigmentation, excess oil and uneven texture and tone. Fueled by the stance that confidence should come without compromise, LYS Beauty is committed to: cruelty-free practices, uber-clean formulations, vegan accommodations, non-conformity, accessibility and plant-based ingredients.

Vice President, Global Marketing

Dametria Mustin

Chief Executive Officer at LYS Beauty

Tisha Thompson

Global Director of Sales & Planning

Jennifer Ray

Account Manager at LYS Beauty

Monique Powell

From now through December, 100% of the net proceeds from our Higher Standard Cream Glow Blush Stick and the Higher Standard Mini 3-Piece Cream Glow Blush Set will go directly to supporting breast cancer research and awareness through this inspiring organization, The Pink Agenda . 💗 Our Allure Magazine award-winning blush is loved for its creamy formula, vibrant pigmentation, and versatile use—it can even double as a lip tint! It’s the perfect addition to your beauty routine, and now every purchase helps make a difference. Together, let’s work toward a brighter, healthier future! Read more here: https://lnkd.in/ebFKN9Zf #ThePinkAgenda #BreastCancerAwareness #BeautyForACause #HigherStandardBlush

We're beyond excited to announce that LYS Beauty has won TWO Allure Magazine Best of Beauty 2024 Awards for our Higher Standards Cream Glow Blush and No Limits Cream Bronzer Sticks! 🎉 Truth be told — we don’t do it for the accolades, but this recognition truly means the world as it acknowledges our work to diversify the clean beauty space with thoughtful and inclusive products that work. A heartfelt THANK YOU is owed to our orbit: the Confidence Crew, retail partners, and ambassadors that lock hands with us to champion clean ingredients, self-love, and authentic expression. Check out the full #BestofBeauty2024 winners below. We’re in great company. https://lnkd.in/gax5CVAP ( https://lnkd.in/gax5CVAP ) #lysbeauty #allurebestofbeauty #loveyourself #cleanbeauty

In honor of #BreastCancerAwarenessMonth , we are proud to join hands with The Pink Agenda, a non-profit organization supporting the advancement of breast cancer research and care. From now through December 31st, 100% of proceeds from our newly launched Higher Standards Cream Glow Blush Sticks will go towards this organization to support their vital work. Shop confidently this holiday season knowing that your purchase is making a difference in the lives impacted by this disease: https://lnkd.in/eGBjumnw

Every brand has its own secret sauce. At LYS Beauty, ours is the beloved cream formula that has sparked virality and industry recognition in our bronzer sticks, blush, and highlighter. The best part? It's back again! Introducing our NEW Triple Fix Blurring Skin Tint Foundation Stick -- an all-in-one stick serum, primer, and foundation that instantly wipes away the look of skin texture with a natural skin-like finish. At only $24, this 100% vegan formula comes in 22 skin-loving shades. Exclusively available at SEPHORA with their clean beauty stamp of approval. Check out our latest launch: https://lnkd.in/eAERKdp2

Ready to join a beauty revolution? LYS Beauty is going GLOBAL, and we’re on the hunt for passionate sales reps in Australia and Canada. If you’re a beauty enthusiast with a proven sales record and eager to train at Sephora about LYS, we want YOU! Apply now: https://lnkd.in/e5qFeydy

Thank you Businessoffashion.com for featuring the newest launch in our complexion category — the Triple Fix Translucent Loose Setting Powder launch. “I’m a big fan of LYS founder Tisha Thompson because she’s managed to brand her “clean” beauty line with ultra-glam imagery that sometimes borders on camp, instead of the traditional plants-everywhere vibe that’s typical in the category. Her makeup feels like a party instead of an assignment.” - Faran Krentcil Check out the full story here: 'The Business of Beauty Haul of Fame: Your Boundaries Are Big Business' https://bit.ly/4dvlduX ( https://bit.ly/4dvlduX )

LYS Beauty at the 2024 SEPHORA Manager’s Conference! We had an incredible time connecting with everyone at this year’s Sephora Manager’s Conference. Words from our Founder/CEO: Tisha Thompson : “It’s surreal to see the growth that we’ve experienced in just 3 years! Since the beginning, Sephora has believed in our brand mission, and we always look forward to the opportunity to connect with the stores and store managers in person. Together, we’re diversifying clean beauty and fostering confidence around the world. It doesn’t get more purposeful than that!” The energy was inspiring, and we can't wait to see what the future holds as we continue to push boundaries and redefine beauty standards. #LYSBeauty #SephoraConference2024 #DiversifyBeauty #BeautyCommunity #ConfidenceCrew

August is Black Business Month—a time to recognize, support, & celebrate Black-owned businesses and their contributions to diversity and equality. As a proudly Black-owned business, LYS Beauty is dedicated to opening doors and creating products, opportunities, and experiences for everyone. While we’re honored to be @Sephora's first Black-owned clean color cosmetics line, our true goal is to ensure we’re never the last. Let’s celebrate by shopping responsibly, intentionally, and supporting Black-owned businesses this month and beyond. Here's 5 easy ways to support Black-owned businesses this month & beyond: 1) Educate yourself & others about the challenges faced by Black business owners 2) Shop! Shop! Shop! Purchase products and services directly from Black-owned businesses in your community 3) Amplify: Leverage your social media platforms to share posts, reviews, and information to get the word out about these businesses 4) Show Up: Attend events, pop-ups, or markets hosted by Black-owned businesses 5) Invest: Consider investing in early-stage startups or businesses. This is advocacy in action! Let us know how you show up below: 👇🏿👇🏾👇🏽👇🏽👇🏻

Happy National Lipstick Day! 💄 As we celebrate, we’re excited to spotlight our award-winning Speak Love Moisture Matte Lipstick. Recognized by the 2023 PopSugar Beauty Awards for its exceptional quality, this vegan lipstick is crafted with moisturizing ingredients that deliver lasting hydration and nourishment with vibrant pigment. Our Speak Love Moisture Matte Lipstick is available in 7 versatile, highly pigmented shades, making it a hit among both consumers and industry leaders. Don’t just take our word for it — check out what the experts have to say: PS 'PopSugar 2023 Beauty Awards ’ https://bit.ly/4froehu ( https://bit.ly/4froehu ) Cosmopolitan '11 Best Red Lipsticks of 2024 (Test and Reviewed by Editors and Makeup Artists’ https://bit.ly/3YoI9Yl ( https://bit.ly/3YoI9Yl ) PS ‘16 Best Lipsticks of 2024 According to Editors | POPSUGAR https://bit.ly/4casXRU ( https://bit.ly/4casXRU ) Let this go-to lip product inspire you to always speak with love— to strangers, at work, with family and friends, and most importantly: to your self. 🩷 #NationalLipstickDay #VeganBeauty #AwardWinning #SpeakLove #PopSugarBeautyAwards #BestOf2024

2024 Essence Fest was one for the books -- an event filled with an electrifying celebration of culture and community and overflow of inspiration. Every corner buzzed with creativity, empowerment, and unity, reminding us of the strength and beauty within our community. It was a weekend where dreams were nurtured, talents were showcased, and spirits were uplifted. Next year, we hope LYS Beauty can bring our mission of diversifying the beauty industry in color cosmetics for the 31st year of Essence Fest! Follow us on instagram for the latest updates: https://lnkd.in/euJubuC6

LYSB

COM:LYSBEAUTY

LYS Beauty

locale

market

industry

website

crunchbase

linkedin

competitor of

Metrics