Lytics provides a customer data platform (CDP) that enables personalization for user experiences using existing data infrastructure. Self-described as serving the world's boldest brands.

Lytics

Lytics | 10,366 followers on LinkedIn. Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP. | Trusted by industry leaders, top enterprises, and best-in-class brands, Lytics makes customer data your company’s superpower. Lytics customer data platform (CDP) unifies your customer data into a complete profile, provides deep behavioral insights, and automates workflows, like ad targeting, in real-time.
If your customer data is underperforming when your business needs it the most, unlock its potential, drive ROI, and strengthen your customer relationships with Lytics.

Chief Revenue Officer | Chief Business Development Officer

Abed Farhan

Focused on helping founders build great business software companies. Devoted father, tonal zealot, and unprofessional storyteller.

Brett Queener

Helping businesses understand the value of their data so they can provide exceptional and connected experiences to their customers

Iain Murphy

Digital Implementation Expert | Lytics | Tealium | Adobe | Google

Kevin Thomas Faurholt

🚨🚨🚨 On July 26th at 2 p.m. ET., we’re revealing the 🔑 to comprehensive + multi-dimensional customer views. Register to join us for an enterprise professionals’ guide to #Customer360 , all in one #webinar → https://bit.ly/3NHw9dq

"Simplicity is the ultimate sophistication." - Leonardo DaVinci. We announced our #xCDP last week to help companies address the killer complexity of personalization at scale. xCDP makes it simpler for companies to personalize experiences across the customer journey. #xCDP #CDP #Personalization Read more here: https://lnkd.in/gg5SzT7d

We agree. #xcdp . https://lnkd.in/gYAbmGEH #cdp #personalization cc CDP Institute David Raab Roger Barnette MessageGears

"Why is personalization so hard? What’s standing in our way?" We've heard these questions (and more) about the challenges of #personalization . Now we’re Introducing xCDP - a #CDP designed to simplify the complexity of personalization at scale, bringing together real-time data, real-time profiles, content intelligence and real-time orchestration so every company has a clear path to personalization across the customer journey. https://lnkd.in/gg5SzT7d . #xcdp

Every company today is trying to figure out how to manage and activate BOTH their data warehouse AND a real-time pipeline/profile for dynamic, personalized experiences. The truth is that many Composable CDPs only support the warehouse option - but enabling a Both/And hybrid architecture is the big unlock. #realtime #CDP #composablecdp #personalization https://lnkd.in/gW5KnXm8

More on our Lytics strategic partnership with Google Cloud and real-time query innovation.

⭐️ Exciting News from Lytics! ⭐️ We are thrilled to announce our latest blog: “Empowering Lytics Customers with Real-Time Insights through BigQuery Continuous Queries,” co-authored by Kelsey Abegg and Jobin George. Discover how our enhanced integration with Google Cloud’s BigQuery Continuous Queries revolutionizes customer data management, enabling seamless real-time data processing and actionable insights. Dive into the blog to explore how this collaboration simplifies data management, boosts marketing strategies, and delivers immediate value. Check it out now! 🔗 Read the full blog here: https://lnkd.in/geH6ENua #RealTimeData #BigQuery #ContinuousQueries #CustomerInsights #Lytics #DataManagement

Optimizely has recently repositioned itself as a fully-fledged #CMS , but is it the best choice for your business? In our latest article, we explore why #WordPress or #Drupal remain top Optimizely alternatives for reliable web management, personalization and security. Plus, when paired with Pantheon, users gain access to the Lytics Personalization Engine bringing enterprise-level personalization capabilities directly to users at no additional cost. This partnership transforms personalization from a complex, costly endeavor into an accessible and powerful tool. Discover how Pantheon can streamline your operations, safeguard your data, and enhance your content delivery. Read the full article to learn more: https://ow.ly/CaEA50SMpvH

Pantheon Platform

Reaching people in the moment on your website doesn't have to be hard or expensive. And it doesn't have to take 6 months to get up and running or see results. Sign up for this webinar from Blue State and Pantheon Platform #personalization #CDP #composableCDP #composableDXP . https://lnkd.in/gWasxspv

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