Majestic provides tools for website link analysis and SEO metrics, including Trust Flow and Citation Flow to evaluate the quality and quantity of links to websites, and offers an API for creating applications using its data.

Majestic

Majestic (Majestic.com) | 2,818 followers on LinkedIn. Majestic maps the web to bring you the Link Intelligence you need to dominate your market. | Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning.

Global SEO & eCommerce Director at TUISS LLP / Blinds 2Go / Hunter Douglas

Rasmus Sørensen

Head of Search @ Reckitt | SEO + PPC

David Iwanow

CEO. Board member. NED advisor. Startup veteran in the digital SAAS space. BA(Hons.). MBA. FRSA.

Dixon Jones ✅

QA & Customer Relations Placement at MajesticSEO

Chloe Adkins

Majestic (Majestic.com)

In last week's episode of the Majestic SEO Podcast, we invited Andrea Volpini to discuss Entity Optimization and practical strategies for making content more discoverable. One of the key points Andrea highlighted was the importance of building the best possible data for entity optimization. He emphasized that whether a business is large or small, having high-quality data is crucial for growth. Andrea also shared an example of the structured data from Jarno van Driel 's personal web page, demonstrating the value of visually representing the relationships between entities. Andrea stressed that the relationships between entities, whether expressed through textual mentions or structured data, are fundamental to understanding and optimizing entities. Additionally, Andrea discussed the role of structured data in creating a conversational experience on his clients' websites. He explained that beyond just triggering search engine rich results, structured data can be used to build a knowledge graph that can be leveraged for content generation and improving the overall user experience. Andrea advised that when it comes to entity optimization, the focus should be on creating efficiency for the audience and optimizing the experience for the clients, rather than solely relying on the "carrot" of search engine rich results. To wrap up the discussion, Andrea shared his perspective on the evolving complexity of structured data and its support by search engines. He noted that while some aspects of schema markup may be declining in relevance, there are specific use cases, such as e-commerce and product entities, where Google is heavily investing in and expanding the available structured data attributes. If you want to learn more about Andrea and our panel’s thoughts on Entity Optimization, check out the podcast over at https://maj.to/3Cdf0pZ

In last week's episode of the Majestic SEO Podcast, we invited Jarno van Driel to discuss Entity Optimization and practical strategies for making content more discoverable. One of Jarno's key focus areas was the importance of creating templates for entity home pages using structured data, specifically JSON-LD. Jarno explained that he typically starts a project by creating a template for the information he wants to see on the entity home page, and then works closely with the business, discussing the content and management to ensure that the template is filled with the necessary information. This approach helps to establish a clear blueprint for the entity home page, which can then be used to guide the content creation and optimization process. Jarno also discussed the role of markup and its relationship to the content on the entity home page. He explained that he uses markup as a guideline to understand the types of information that should be present on the page, rather than simply stuffing in every available schema.org property. By focusing on the specific data that search engines are looking for, as outlined in their feature guidelines, you can find the most direct ROI. However, he also stressed the importance of understanding the broader schema.org vocabulary, as it can provide valuable insights into the types of information that search engines and AI systems find valuable. Jarno also emphasized the need to curate the entire digital footprint of a brand or organization, not just their current content. He explained that many businesses have accumulated a significant amount of historical information and documentation, which needs to be carefully reviewed and optimized to ensure a consistent and accurate representation of the entity across the web. Jarno likened this to "cleaning up the mess" that businesses have created over time, which is now a necessary step in effective entity optimization. If you want to learn more about Jarno and our panel’s thoughts on Entity Optimization, check out the podcast over at https://maj.to/3Cdf0pZ

"Building backlinks to content as you're creating it is a cheat code!" In this episode of #SEOin2024 : Additional Insights, Ahmed Bhula joins David Bain to share how high-quality content and robust link building strategies can help you compete with larger companies and benefit your site through Google updates. Ahmed goes on to emphasizes the importance of consistent link building and content marketing, by recommending SEOs focus on high-quality links from strong websites, while also incorporating some low-quality links for a more natural link profile. Read/watch/listen to the full interview at https://maj.to/4hc6848

In last week's episode of the Majestic SEO Podcast, we invited 🦄 Ulrika Viberg to discuss Entity Optimization and practical strategies for making content more discoverable. One of the key points Ulrika made was the importance of businesses and organizations having a clear understanding of their brand values, propositions, and target audience before even considering entity optimization because it sets the stage for the entire optimization process. Ulrika also discussed the linguistic nature of entities, drawing on her background in linguistics, explaining that entities are not just keywords or nouns, but rather a "bucket of meaning" that encompasses the semantic meaning, local meaning, grammatical variations, and the relationships with other entities. This means that a linguistic understanding is particularly important for brand optimization, as it allows businesses to shape the perception of their brand and the associations their audience makes with it. Furthermore, Ulrika emphasized the need to create content that enriches the brand and aligns with the desired brand narrative, rather than simply producing content that is loosely connected to the business. She advised that businesses should carefully consider the entities and relationships they want to be associated with, as this can significantly impact how their brand is perceived and understood by search engines and AI systems. If you want to learn more about Ulrika and our panel’s thoughts on Entity Optimization, check out the podcast over at https://maj.to/3Cdf0pZ

In the latest episode of the Majestic SEO Podcast, we invited Jason Barnard on to talk about Entity Optimization and practical strategies to make content more discoverable. Jason started the podcast by sharing his definition of entity optimization - ensuring that Google, Bing, and even AI understand the core aspects of your entity, such as who you are, what you do, and the audience you serve. He then explained the hub and spoke model for building an entity in detail, describing the entity home page as the central "hub" that provides a clear, controlled representation of the entity, and the "spokes" are the links and mentions of the entity on other trustworthy and authoritative resources around the web, while stressing the need for consistency between the hub and the spokes to create a cohesive puzzle that the machines can understand. Additionally, Jason shared his view on the declining relevance of schema markup, explaining that search engines are increasingly relying on LLMs (Large Language Models) and SLMs (Small Language Models) to understand page content. Finally, Jason emphasized the medium to long-term benefits of building brand clarity and credibility. By demonstrating credibility and inviting the audience down the sales funnel, the entity can naturally stand where its target audience is looking, allowing Google and AI to effectively deliver the entity's solution to the relevant users. If you want to learn more about Jason and our panel’s thoughts on Entity Optimization, check out the podcast over at https://maj.to/3Cdf0pZ

What are the key Entity Optimization tactics? That's what we're discussing on this episode with Ulrika Viberg, Jason Barnard, Jarno van Driel and Andrea Volpini. Hosted by David Bain.

Dixon Jones has decided to go out for another SEO Dinner... but this time in Auckland, NZ! Digital Dinner is a popular series of evening networking events hosted by Dixon Jones ✅ that started in the UK, and this is our first adventure overseas. The format provides a change of pace from conferences, facilitating a more intimate approach to sharing knowledge and experience, If you are in #SEO or #DigitalMarketing , and will be in Auckland at the end of November, you are invited to join us! https://lnkd.in/d5dSSsU5

"Optimize your SEO strategy with GA4 customization!" Kyle Rushton McGregor explains why it's important to utilize the customization features in Google Analytics 4 (GA4), especially for organic traffic and landing pages, and highlights the ability to customize it's reports to focus on the metrics that matter most to you. In this episode of #SEOin2024 : Additional Insights, Kyle joins David Bain to explore how SEOs can use GA4's admin section to create collections for easy access and schedule reports for regular updates. Kyle also explains why you should be focusing on key event metrics and conversion rates, even for top-of-funnel visits, and highlights the potential of Bing for traffic for B2B SaaS websites and the education sectors. Read/watch/listen to the full interview at https://maj.to/4eHgS8N

Entity optimization, a cutting-edge strategy and evolving aspect of SEO, can help your brand dominate search visibility. From structured data to knowledge graphs, our expert panel will share insights and strategies to optimize your content for better results in 2024 and beyond. Joining David Bain to share their key SEO tactics for Entity Optimisation are International Structured Data & Semantic SEO consultant Jarno Van Driel, CEO and Co-founder of WordLift Andrea Volpini, CEO of DIGITAL UNIKORN AB Ulrika Viberg and CEO of Kalicube Jason Barnard. 🗓️ Date and Time: Wednesday, 6th November at 4 PM (UK time) Join the live webinar to learn about entity optimization and knowledge graphs, or ask your structured data questions to the panel: https://lnkd.in/eEA3mDMm

SEOs and PPCs need to collaborate for more effective marketing! In this episode of #SEOin2024 : Additional Insights, Sophie Fell joins David Bain to talk about the importance of collaboration between PPC and SEO teams. Sophie also explains how you can leverage PPC skills to identify SEO opportunities (such as high-converting keywords with low visibility), which key metrics you should be tracking, the benefits of optimizing landing pages togther as a team, and the growing importance of Microsoft Ads. Read/watch/listen to the full interview at https://maj.to/4h4dXIU

MAJE

COM:MAJESTIC

Majestic