Manifest

Creative Pushups by Manifest

At Manifest, our purpose is clear. We make brands unmistakable to their audiences, through content that serves and inspires, on platforms that deliver distinct experiences and with personal impact that is precisely measured. We know that “good enough” is not enough. Together we will make unmistakable things.

Long-form content is dead, you say? TikTok (and our head of social Josh Druding) say not so fast. Not only is “lean-in” content becoming the norm on the platform, it’s getting longer. 

After quickly becoming the leading platform in short-form content, TikTok introduced enhanced 15-minute time limits back in October 2023. And as of January, 30-minute uploads were already in beta testing. 

To put this in perspective, your favorite episode of The Office is roughly 20 minutes.

Select creators have also received alerts from TikTok incentivizing posts over a minute long in landscape. You read that correctly — horizontal video. According to the platform, qualified videos will receive boosted views within 72 hours of posting.

How we got here:

👨‍👩‍👧‍👦 TikTok has evolved into an infinite number of niche communities, carving out a space for everyone from pimple-popping doctors to gut health “experts” and for every topic from #parenttok to sustainability trends. 

👨‍💻 Like they do on YouTube, users on TikTok log in not just for entertainment and escape, but also to learn and be informed — in many cases, all of the above (aka edutainment). 

💸 TikTok responded to user behavior by phasing out its original Creator Fund in favor of its Creativity Program Beta, under which creators will have to make videos longer than one minute if they want to get paid by the app.

🕵️‍♀️ TikTok quickly earned the title of one of Google’s top competitors, and not just in terms of video. Recent studies found TikTok to be the favored search engine for more than half of Gen Z —  another indication that users are regularly seeking information on the platform. 

Lean-in content is also finding success on other platforms:

📄 LinkedIn has always been a safe space for long-form content, and even more so with the addition of articles, newsletters and docs. 

🗞️ Instagram also extended its video length, added more external link options and increased its character count to 2,200. And editorial-type accounts are getting more creative with distilling feature pieces into 10-frame carousels.

How brands should respond (spoiler, a lot of the same rules apply):

Start by identifying past top-performing content and exploring ways to reshare it with added context. Video can be intimidating for brands, so consider partnering with creators, testing editorial-style carousels, and don't be afraid to use your phone for editing with tools like CapCut. 

And don't forget, the same rules apply when making social content:

✅ Quickly establish value: Prove you’re an authority on the subject and inject a unique point of view, advice, tips, etc.

✅ Niche down: ﻿Be an authority on what matters to your audience and zero in on those conversations.

✅ Keep it entertaining: Entertainment can come in many forms. It doesn’t always have to be humor. Even punchy editing tactics can make content more entertaining.

Want to explore more ways lean-in content can help tell your brand story? Let's chat 🤝 

Happy Leap Day. Here are twenty-nine thoughts, four years in the making.

Whether today sets your heart soaring or makes your eyes roll, we love it when you feel all your feelings. Wishing our clients, partners and Manifesters a happy #valentinesday ❤️ 

Save the Date! We're back in Austin on March 9th with a brand new Creative Pushups by Manifest experience for #sxsw2024 🎨💪

Name Generat for apex-legends

Number Locator Call Details

Deleted Photo Recovery

Online ipl Live line score

Insta Photo Video Downloder

IPL: Live Line & Score 2022

mojlive IPL Score 2022

Kabaddi Match Live Score

Happy Valentine PhotoFrame2022

Gfx tool for apex-legends

DNSSEC

DMARC

Google Apps for Business

Squarespace Hosted

Google DNS

Google Cloud DNS

Google Domains

Co-Founder & CTO

Meenakshi Lakshmanan

General Counsel

Rick Yeh

Marketing and Product

Riley Curtis

Meenakshi Chitra Lakshmanan

Founder and CTO

Greater Chicago Area Companies With Less Than $50M in Revenue (Top 10K)

Greater Chicago Area Companies With More Than 10 Employees (Top 10K)

Greater Chicago Area Companies With Less Than $500M in Revenue (Top 10K)

Midwestern US Companies With Fewer Than 50 Employees (Top 10K)

Manifest provides solutions for maximizing retirement outcomes.

Financial Solutions Lab

Pre Seed Round - Manifest

Chicago

Illinois

United States

North America

Financial Solutions Lab Welcomes Five Fintech Innovators to Boost Workplace Financial Health as Part of Five-Year, $30 Million Initiative

India

Asia

news_impact_assignment_basic

key_people

network_dossier

public_peers

news_daily_refresh

news_processing_daily_refresh

news_impact_assignment_daily

news_processing_basic

legal

legal_dossier

bundesanzeiger

events_dossier

partnerships_market_presence_dossier

partnerships_market_presence

company_dossier

network

strategic_challenges

industry_trends

strategic_challenges_dossier

industry_trends_dossier

company_summary

events

network_mapping

transactions_dossier

swot_dossier

merger_acquisitions

signals

financial_statements

crunchbase_trigger

crunchbase_profile

li_profile

financials_download_nd

private_financials

swot_analysis

financial_legal_advisories

company_structure

industry_analysis

financial_analysis

funding_rounds_analysis

regulatory_analysis

competition_analysis

news_impact_assignment_advanced

news_processing_advanced

news_advanced

purchaser_profile

network_onboarding

translate_crunchbase_fundingrounds

peers

customer_profile

news_basic

valuation

news impact assignment basic	general
public peers	general	Jul 17, 2024 9:46 PM	291f6480
news daily refresh	general
news processing daily refresh	general
news impact assignment daily	general
news processing basic	general
company summary	general
signals	general
crunchbase trigger	general	Nov 22, 2024 7:44 AM	80adf0b7
crunchbase profile	general	Nov 22, 2024 9:56 AM	9be2d134
li profile	general	Jul 17, 2024 9:46 PM	7c0d0eb5
translate crunchbase fundingrounds	general	Nov 22, 2024 2:14 PM	a0ed7515
peers	general	Jul 17, 2024 9:46 PM	15515a48
news basic	general	Jul 17, 2024 9:46 PM	403fce26
bundesanzeiger	filings
merger acquisitions	company_analysis
financials download nd	financials
private financials	financials

COM:MANIFEST

Manifest