The Marketing Society provides a global network for marketers to share ideas, participate in discussions, and access learning programs. It aims to open doors and minds through events and resources for marketing professionals.

The Marketing Society

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The Marketing Society Scotland

The Marketing Society | 112,371 followers on LinkedIn. The Marketing Society is a leading global community of progressive marketers. | The Marketing Society is a leading global community of progressive marketers. 

The Society empowers brave leaders in marketing, by helping them do well in their careers and lives, do good in their businesses and the world and by doing so, feel good by being part of a positive community and help shape an industry of which we can all be proud. 

We&#39;re here for marketers who want to make an impact and make a difference.

Marketing guy. Venture & Startup Investor. What can I help you build, launch and grow?

Mahesh Murthy

Executive Chair and Founder of Social Element agency, Co-Founder of crisis simulation company Polpeo. Fellow of The Marketing Society, Campaign &…

Tamara Littleton

Jason Foo

Tony Holdway

INSIGHT | The Love & Hate of ROI 📈 Is your marketing ROI hitting the mark? A new whitepaper from Ekimetrics explores the benchmarks, challenges, and opportunities shaping consumer brands—especially in the fast-paced APAC region. Discover how to: ✔️ Benchmark your ROI against industry leaders ✔️ Navigate the digital revolution in consumer marketing ✔️ Unlock strategies to stay ahead in a tech-driven world 🔗 Read the article and download the whitepaper - https://lnkd.in/e7Tk-62m #MarketingROI #DataInsights #ConsumerBrands #APAC Olivier Kuziner , Zoe Cheng , Gita de Beer , Brynie B McBurney

UAE | Yesterday, we took another meaningful step forward with our THINK EQUAL initiative, bringing together changemakers, advocates, and industry leaders to focus on empowering women in leadership and accelerating gender equality in the marcomms industry. In partnership with Weber Shandwick , the morning was filled with insights, inspiration, and actionable strategies to create a more balanced and inclusive industry. Thank you to Leopold Ajami for leading an engaging workshop on the Art and Science of Ethical Persuasion. Through his practical, science-based approach, we explored how small changes can lead to significant impact—both professionally and personally. #ThinkEqual #EthicalPersuasion #Leadership #GenderEquality #TheMarketingSociety

SINGAPORE | Last week we ended our tour of The Marketing Society Changemakers Conference: IMPACT in Singapore and what a wonderful afternoon it was, filled with inspiring ideas and actionable insights from the region’s changemakers. We spent the afternoon leaning into what IMPACT means across various landscapes including culture, ageism, community engagement, and sustainable practices. Some key takeaways: 💥 Integrate Impact & Sustainability: Move beyond treating impact and sustainability as separate initiatives—embed them into your core business strategy and lead as "impact practitioners," not just enthusiasts. 💥Balance Success & Responsibility: Use your brand's "marketing superpowers" to strike the right balance between commercial success and environmental responsibility, driving both positive change and measurable impact. 💥Smaller Sponsorships, Bigger Engagement: Align smaller-scale sponsorships with consumer passions to drive deeper, more authentic engagement than oversized investments. 💥Cultural Insights Matter: Stay attuned to evolving cultural dynamics—remember that culture isn't defined solely by geography or generations but by shared stories and lived experiences. 💥Reframe the Aging Demographic: View the ageing population as an asset, not a liability. Experience is valuable, and this demographic is an untapped opportunity. 💥Lead with Impact: Don’t just raise awareness—lead change by delivering real, measurable impact. When you commit, go all in. A huge thank you to all our speakers, Jeet Vijan , Aanchal Sethi , Christopher Smith , Rupen Desai , Lex Bradshaw-Zanger , Nadia Touil Louis , Amrita Randhawa , NG Chew Wee (黄秋惠） , Erica Kerner , Matthias Blume , Joanne Warnes for sharing with our community and their time. View The Photos - https://lnkd.in/dBqfBsNM Lynette Pang , Erica Kerner , Joseph Pullos , Gita de Beer , Matthias Blume , Helen Duffy , Xiaowei Liu , Wendy Walker , Brynie B McBurney , Sophie Devonshire⚡️

FUTR ASIA | Discover the Future of Consumer Engagement at FUTR Asia 2024 Join top executives from brands, retailers, marketplaces, and tech disruptors for a one-day experience that explores the innovations shaping the way we connect with future consumers. 📅 Date: Thursday, December 5, 2024 📍 Location: Sands Expo & Convention Centre, Singapore With speakers from Deliveroo , Unilever , Google , Burger King , and more, this is your opportunity to gain first-hand insights and inspiration. Find out more - https://lnkd.in/e5Y69XQN FUTR Group #FutureOfBusiness #InnovationLeadership #ConsumerEngagement

How happy are you at work? Join over 1 million employees from 100,000+ organisations who’ve taken the Happy At Work test! It’s free, anonymous, and takes just 5 minutes to complete. Find out how your workplace measures up and start your journey towards happier, more engaged teams. 🏆 Take the test now 👉 https://lnkd.in/gvA8ZWBp #WorldsHappiestWorkplaces #EmployeeWellbeing #WorkplaceHappiness #WHWAwards2025 World's Happiest Workplaces , WorkL

UAE | Last week, we enjoyed a wonderful evening with our members at the 'Beach Walk & Talk' event. Against the scenic backdrop of Dubai’s coastline, we walked, talked, and connected—blending meaningful conversations with the energy of the Dubai 30X30 fitness challenge. From Jumeirah Public Beach to Kite Beach, the 2.7km stroll wasn’t just about the steps—it was about sparking ideas, sharing stories, and strengthening the community that makes The Marketing Society so special! Thank you to all our members who joined us 🌊

ISTANBUL | Our CEO Sophie Devonshire⚡️ took the stage at Brand Week Istanbul earlier in November, holding a session titled ‘How to lead in the age of super speed’. After her session, MediaCat Magazine ’s Content and Social Media Editor, Svilena Keane , sat down with Sophie to discuss the key takeaways from her talk and her book, Superfast: Lead at Speed. Read the interview: https://lnkd.in/eHacNweG #LeadAtSpeed #Leadership #Marketing

INSIGHT | Iciri Rai , Regional Lead for APAC Sponsorships at Mastercard , shares valuable insights in an exclusive interview with Rohan Lightfoot on how the brand is tackling the attention deficit in advertising through strategic entertainment partnerships. From adapting global campaigns to local markets to measuring success across B2C, B2B2C, and B2B, Rai discusses powerful strategies for building authentic connections with fan communities. Read - https://lnkd.in/e_HWS67T This article is part of our curated content library, available exclusively to our members. Log in to read the full article or get in touch to learn how you can join The Marketing Society . #Sponsorship #BrandStrategy #MarketingInnovation #APAC #FanEngagement

LONDON | Join us to celebrate 65 years of The Marketing Society! 🎉 This is more than just a dinner—it's a night to honour, inspire, and connect. Be there to: ✨ Be part of the live vote for Brand of the Year 2024! ✨ Celebrate our Inspirational Marketing Leader and Future Leader Award winners. ✨ Welcome the newest Fellows of The Marketing Society. And, of course, it’s a feel-good night for the marketing industry to come together, share stories, and make meaningful connections. ⏰ Only 1 week to go! 📅 Tuesday, November 26, 2024 📍 City Central at The HAC, Chiswell Street, EC1Y 4TW Don’t miss out—book your table now and join us for an unforgettable evening with your team. https://lnkd.in/eNEgSpSW #MarketingSociety #AnnualDinner #CelebrateMarketing

INSIGHT | Like oil and water, creativity and stress simply don’t mix. Trapped in the constant cycle of to-do lists and looming deadlines, our brains can’t access the space needed to thrive creatively. Yet, creativity plays a vital role in mental wellbeing, helping to lower stress levels. In this article, Mark Simmonds , author of Beat Stress at Work and founder of the creative agency Genius You, shares his insights on why stress is bad news for the creative brain and how businesses can create the right conditions for creativity to flourish. Read - https://lnkd.in/eitQ2FzG This article is part of our curated content library, available exclusively to our members. Log in to read the full article or get in touch to learn how you can join The Marketing Society. #Creativity #StressManagement #MentalWellbeing #BusinessLeadership #Marketing #Innovation

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The Marketing Society

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