MediaDev provides marketing services tailored for software vendors. It focuses on lead generation and promotional strategies. The company claims to adapt its campaigns based on client needs and market conditions, self-described as a holistic marketing partner.

MediaDev

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MediaDev | 2,710 followers on LinkedIn. Disruptive Marketing for Software Vendors | MediaDev is a marketing services provider serving clients in the IT and technology industries. For over 20 years, we have been helping big and small players alike to grow their businesses, branch out into new markets, promote their products and services, and connect with strategic business partners.

Our comprehensive list of B2B marketing services covers everything you&#39;ll need to truly understand your market, convert visitors and nurture them into prospects, get highly qualified leads and​ grow your business.

ISV-OEM / Embedded Solutions Expert. Helping design and execute strategic marketing initiatives for ISVs.

Liz Lemarchand

Manager chez Looking for a job

Erwin Nollet

It's not easy to find a reliable lead generation supplier who is capable of marketing complex B2B software solutions, especially in the ISV-OEM space. In fact, it seems like it's getting harder as more and more people are out there trying to "sell" you leads. Our latest article highlights 3 tips to help you cut through the noise and find an outsourcer who can really provide value. #isv #oem #B2Bleadgeneration #softwaresales #saassales #b2bsoftware #outsourcing #marketing https://lnkd.in/eV4Wdpnv

The right channel partners have important market knowledge, distribution channels, sales expertise and customer relationships that will help increase your company’s sales. But, managing these relationships can be complex and time-consuming. Finding ways to improve the collaboration is clearly a necessary factor for success. Here are some tips to improve your channel partner strategy: https://lnkd.in/gcHXiWJE #ISVOEM #SoftwareOEM #ISVTOISV #ISVPartnerships

ISV-OEM partnerships may be seen like a niche market to some, but we believe there is high value in pursuing channel partner recruitment in the ISV-OEM marketplace. Here are a few tips to make your strategy a success: 🔹 Prepare your data and target the right ISVs 🔹 You can never create too much content 🔹 Educate your audience 🔹 Peer-to-peer outreach works Read more of the the best of strategic channel partner recruitment here: https://lnkd.in/gegttfMx #ISVOEM #SoftwareOEM #ISVTOISV #ISVPartnerships

The reason why much of your content is ignored is that it really isn’t good enough. That may sound harsh, but it’s the truth. So, how can you be sure your content will engage your target audience? Here are five tips on how to create engaging content that captures and keeps your target audience’s attention: https://lnkd.in/gweMcu_g #ISVOEM #SoftwareOEM #ISVTOISV #SoftwareMarketing

If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people? Who gets the most value from your application? An effective way to understand exactly who you want to persuade to become new clients is to take a long, hard look at the ones you already have. Which are the most successful? Are they all doing business in a particular vertical market or niche? Are they about the same size? Do they see similar revenues and experience similar rates of growth? Analyzing this data can help you develop a picture of what businesses in your target market look like. Read the rest of the article here to help you make the necessary adjustments to your marketing: https://lnkd.in/d4E9eEW #SoftwareMarketing #ISVOEM #SoftwareOEM #ISVPartnerships

A reseller partner channel can give your ISV a variety of benefits, from raising brand awareness to getting product demos in front of a wider audience. In addition, the right channel partners will have established relationships with prospects in your target market who already understand the value an innovative software solution can provide their businesses — or who may be waiting to upgrade to a solution like yours. These five tips can help you more successfully market to potential channel partners: https://lnkd.in/dSxmK3sU #ISVOEM #SoftwareOEM #ISVTOISV #ISVPartnerships --- Want to get ISV-OEM marketing tips and insights like this in your inbox? Sign up for our weekly newsletter at https://www.mediadev.com (form on the footer). You'll immediately get the next one.

When social selling on LinkedIn, prospects must see the value you and your company have to offer for them. Here's an easy-to-follow template to help you build a reputable social selling profile. Download the template here: https://lnkd.in/g5E7YRkK #SocialSelling #SoftwareMarketing #ISVOEM #SoftwareOEM

ABM can help give focus to your ISV-OEM marketing efforts because you are sure to concentrate on the accounts that have the most potential to have a major impact on your bottom line. By having this kind of laser focus, you won’t get distracted or dispersed targeting accounts that won’t sign those 6 (or 7) figure deals. OEM sales cycles are usually rather long so it’s important that your energy is spent on the accounts that have the highest potential deal size. Read more about the #ABM strategy here: https://lnkd.in/gR5y-GmX #ISVOEM #SoftwareOEM #ISVTOISV #ISVPartnerships --- Want to get ISV-OEM marketing tips and insights like this in your inbox? Sign up for our weekly newsletter at https://www.mediadev.com (form on the footer). You'll immediately get the next one.

Should you hire a team of full-time marketers or an agency? Here’s a breakdown of several factors to consider as you weigh your options: https://lnkd.in/gkpMzamX #SoftwareMarketing #ISV #ISVOEM

How important is the price of a software solution in the overall scheme of a sales cycle? When speaking to buyers about the reasons they selected one offer over another, price is always a factor. But it’s rarely the most important one. Some important factors for winning or losing a B2B software deal: 🔹 Product-market fit 🔹 The overall smoothness of the sales process 🔹 Alignment with the organization’s culture Understand more about the important factors for losing or winning a B2B software deal here: https://lnkd.in/g2Ju8ebs #ISVOEM #SoftwareOEM #ISVTOISV #ISVPartnerships

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