Merrill Edge is an electronic trading platform and investment advisory service that provides self-directed and guided investment options for individuals and businesses. It offers a wide range of investment products, including stocks, bonds, exchange-traded funds (ETFs), margin lending, mutual funds, and options. It is a subsidiary of Bank of America and was launched in 2010 after the merger between Merrill Lynch and Bank of America. Merrill Edge focuses on the mass affluent market and has $320 billion in assets under management (AUM) as of 2022.

Merrill Edge

Compare Brokers provides information about various trading platforms for stock, crypto, ETFs, commodities, Forex, and indices on online financial markets.

Compare Brokers

GorillaTrades provides a service to help individual investors identify stock picks and make informed trading decisions, utilizing proprietary technology for stock analysis. The company self-describes its service as a trusted resource for investors and aims to level the playing field between private investors and professionals.

GorillaTrades

Home Trader Club provides a platform for home-based traders to access daily market snapshots, live trade ideas, educational resources, and community support. It aims to assist individuals in becoming self-sufficient traders.

Metric
Company Name	Merrill Edge	Compare Brokers	GorillaTrades	Home Trader Club
Symbol
MSH ID	COM:MERRILLEDGE	CO:COMPAREBROKERS	COM:GORILLATRADES	COM:HOMETRADERCLUB
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Financial Services & Finance	Financial Services & Finance	Financial Services & Finance	Financial Services & Finance
Industry	Financial Services	Finance and Investment	Investment Services	Forex Trading Education
Country		US	US	US
Stage
Employee Count	5.00K
Website	merrilledge.com	comparebrokers.co	gorillatrades.com	hometraderclub.com
LinkedIn
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic	1.71M	2.35K	43.55K
Web Traffic Growth	0.11	0.30	-0.01
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Raised Capital

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EBITDA Margin
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Return on Assets
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MERR

COM:MERRILLEDGE

Merrill Edge

Company Overview

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