Mindshare is a global media agency network that provides media planning and buying services. The company aims to help clients navigate the complex media landscape and drive business growth through strategic media solutions.

Mindshare

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Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.

In this week's news:

📺 YouTube tests picture-in-picture ads for live streams.
🎧 Amazon Music rolls out AI-powered "Topics" for easier podcast discovery.
📸 Instagram now lets you add up to 20 frames in feed carousels.
✉️ LinkedIn enables brands to sponsor user-generated newsletters.
🎬 TikTok launches ‘Spotlight’ for film and TV show promotions.

Check out the latest #TeamMindshare Weekly Prompt for the details 
⬇
https://lnkd.in/eXPUUNkP

Shopping directly through social media platforms is on the rise globally, but it’s in APAC that’s leading the social commerce space. 🔗 https://lnkd.in/ehZP53Bx 

📱 TikTok and its mainland Chinese counterpart Douyin are the platforms generating the most excitement in social commerce today, pulling in unrivalled levels of attention from Gen Z and millennial audiences. 

📈 Attention is being converted into growth opportunities for brands through the platforms’ emphasis on features like shoppable videos, live streams, and influencer collaborations. 

Haroon Qureshi, Head of Experiences, Mindshare APAC, and Rina Marie Simon, Principal Partner, The Goat Agency GroupM, provide more insight as the trend towards ‘shoppertainment’ continues, and APAC is setting a new precedent for what ‘good’ social commerce looks like – and other regions will need to take note.

How do communities influence commerce? "We can start to create more connected strategies that blend commerce with community and culture." Elisabeth Menze, Partner, Global Performance and Digital Commerce, shares her views on why this matters for brands ⬇️ 

Read the full report, and hear from Eli plus other WPP and GroupM leads around the world 👉 https://lnkd.in/eckytKGs

In this week's news:

📱 Apple unveils iOS 18.1 developer beta with first ‘Apple Intelligence’ features
🌐 Google introduces Gemini-powered Chrome updates
📸 Instagram tests Reels filter
🤖 Meta rolls out AI studio for US creators
🛒 Reddit acquires Memorable AI to enhance ads
🔍 Threads announces new topic discovery feature

Check out the latest #TeamMindshare Weekly Prompt for the details 
⬇
https://lnkd.in/eHRJ-34Y

The theme from Health @ WPP aiDays event was clear: the future of healthcare marketing is undeniably intertwined with AI. As a marketer in the healthcare industry, Anna Jump, USA Associate Director, shares a few key takeaways. 🔗 https://lnkd.in/ey6hPqTr

We asked Daniel Hulme, WPP's Chief AI Officer and CEO Satalia, to share his thoughts on the power of smarter data in the age of predictive commerce. We know there's more data available that ever before. But how to use it is what sets winning brands apart. 

🟠 Transparency of data is vital to leverage AI to generate understandable and actionable insights from previously disparate data domains – helping unlock the power of predictive commerce.
🟠 AI can offer efficiencies across the marketing funnel. By pulling together to paint a fuller picture of the end-to-end consumer journey it can predict what content will hit the right metric on which platforms.
🟠 These AI technologies can not only predict behaviours but also help brands decide where to allocate media spend and why, optimising the full funnel strategy.
🟠 But AI isn’t just about efficiencies. AI will also serve as a powerful driver of new creativity. Experimentation, exploration and new insights will enable personalised, eye-opening consumer experiences like never before.

🔗 https://lnkd.in/dRW_mXN4

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