Mintel provides market intelligence and consumer research services, offering insights on product intelligence, market trends, and consumer behavior.

Mintel

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Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.

So what goes into the market intelligence mix?

MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.

MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.

PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.

COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.

The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.

That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

Pathmatics

The world’s leading – and largest – consumer sustainability study just got even bigger! For this year’s Global Outlook on Sustainability, our experts took a closer look at the specifics of sustainability in the CPG industry, and created a comprehensive analyses of sectors, including:

🌽 Food & Drink
💅 Beauty & Personal Care 
🏡 Household Care

Their insights will provide a deeper insight into how sustainability in CPG is impacting consumer behaviours and attitudes, in sector-specific reports. Pre-order the report (and add-ons) now for a 15% discount! Or download the free executive summary to learn more: 🔗 https://bit.ly/4dFZKiS

The future of ingredients is at your fingertips! 🚀 Transform your innovation process with Mintel’s Ingredientscape AI. Learn how to instantly generate ingredient landscapes, identify emerging trends, and harness AI for a competitive edge in our on demand webinars - watch now!  🔗 EMEA: bit.ly/46qFrDN 🔗 Americas: bit.ly/3WGSCNx    #IngredientInnovation #AI #MintelWebinar

Are ultra-processed foods the new tobacco? 🤔  Mintel's food industry experts Lynn Dornblaser, David Jago and Stephanie Mattucci, CFS dove into the topic on a recent episode of Mintel's Little Conversation. Listen now wherever you get your podcasts! 🎧

What's next in beauty in the Asia-Pacific region? From age-positive skincare to science-backed innovations and sensitive skin solutions, our APAC Beauty and Personal Care Landscape 2024 report reveals the trends you need to know. Download now to stay ahead! #BeautyTrends #APACBeauty #MintelInsights https://bit.ly/4cqIkWl

CPG are in the midst of an innovation drought. What does that mean? 

📉 Mintel’s GNPD shows that for the first five months of 2024, just 35% of global CPG launches are genuinely new products. 

🚨 It is the lowest proportion of innovation Mintel has recorded since it began tracking new products in 1996. 

⚠️ It means that so far in 2024, 65% of launches are ‘renovation’ i.e. line extensions, reformulations, new packaging or relaunches.

🔎 Mintel experts have explored the decline in innovation, uncovered the key drivers behind this trend, and revealed their predictions.

Read the full piece here: https://bit.ly/4dA2Bdc

Mintel consulting 🤝 Diet Mountain Dew? You bet. ✅  Kaitlin Ceckowski shared her expert insights about why the drink has become unintentional common ground in politics with The New York Times 🔋 https://nyti.ms/3YC6ZUU

It's International Cat Day, which means we have a great excuse to share cute pictures of some of the cats of Mintel 🤗  And it's a great excuse for you to share a picture of your cat in the comments! 😻🐈 

Want to know more about pets, pet food, or how their owners shop? Check out our Pets and Pet Foods Market Research library! https://bit.ly/3WTQ3rG #InternationalCatDay #Cats

Mintel's clients saw it coming... did you? 

💅 #Mini beauty products have been trending on TikTok in 2024. 

💋 Our beauty experts have been predicting the rise of minis for over a decade, giving our clients a chance to innovate, adapt and stay ahead of the curve. 

💫 Want to know about trends that matter to your business, and how you can take advantage of the opportunities they bring? We can tell you that. Let’s talk. #YHIHF

Our clients using our products to innovate and improve their business? One of our favorite things to see 😍  Thanks for sharing Finlays! 💛  #FlavorscapeAI

Back at the Growth Asia Summit in Singapore! This year, our very own Michelle Teodoro delivered an insightful presentation on women's health and nutrition. She discussed how brands can empower women at every life stage with health-focused products and highlighted opportunities for innovation in menopause, vaginal health, and personalized nutrition. Check out the highlights in this video!

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