Misfit Athletics offers crossfit competition programming designed for various levels of athletes. The organization provides tools and resources for individuals to reach their fitness goals.

Misfit Athletics

Alter provides a personalized fitness system that utilizes DNA and biometric data to create individualized fitness plans and monitor health metrics.

Alter

HWPO Training offers fitness training programs designed for individuals at various fitness levels, focused on helping them reach their goals. The brand is associated with Mat Fraser, a five-time CrossFit Games Champion.

HWPO Training

Starting Strength is a fitness organization that provides training programs, coaching, and resources for weightlifting. The organization offers various services including gyms, coaching seminars, and training camps. It self-describes its role in developing physical fitness for individuals.

Starting Strength

Misfit Athletics | 783 followers on LinkedIn. Misfit Athletics was founded in 2012 to provide programming to competitive CrossFit athletes worldwide. Today, our website has expanded to a fully operational apparel company and multiple brick and mortar gym locations. Our mission in each segment is to bring people together and inspire them to execute on their goals.

Metric
Company Name	Misfit Athletics	Alter	HWPO Training	Starting Strength
Symbol
MSH ID	COM:MISFITATHLETICS	COM:ALTERME	COM:HWPOTRAINING	COM:STARTINGSTRENGTH
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Services	Consumer Services	Consumer Services	Consumer Services
Industry	Sports and Recreation	Health & Fitness	Fitness and Wellness	Fitness & Recreation
Country	US	US	US	US
Stage
Employee Count
Website	misfitathletics.com	alterme.com	hwpotraining.com	startingstrength.com
LinkedIn	misfit-athletics	altermedotcom	hwpo-training	starting-strength
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic	3.81K	7.09K
Web Traffic Growth	2.13	0.11
Valuation
Raised Capital

Metric
Revenue
Revenue (LTM)
Revenue (NTM)
Gross Profit
EBITDA
Operating Income
Net Income
EPS
Diluted EPS
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin
Operating Profit Margin
EBITDA Margin
Net Profit Margin
Return on Equity
Return on Assets
Return on Capital Employed

MISF

COM:MISFITATHLETICS

Misfit Athletics

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio
P/B Ratio
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio
EV Multiple

Metric
Days Sales Outstanding
Days Payables Outstanding
Days Inventory Outstanding
Operating Cycle
Cash Conversion Cycle
Asset Turnover

Metric
Operating Cash Flow
Free Cash Flow
Cash Flow to Debt
Operating Cash Flow/Sales
Free Cash Flow Yield

Metric
Cash & Equivalents
Accounts Receivable
Inventory
Goodwill
Debt to Capitalization
Debt to Assets
Current Ratio
Quick Ratio

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue
R&D to Revenue
SG&A to Revenue