Misguided Spirits produces a range of alcoholic beverages, including vodka, whiskey, gin, rum, tequila, and triple sec. The company is self-described as employee owned and operated.

Misguided Spirits

Misguided Spirits | 135 followers on LinkedIn. Spirits Made for the People Who Pour Them | Misguided Spirits is a collective of lifelong industry veterans and creative minds—misguided or not—united by a shared mission to bring fairness to the service industry. As a locally-owned alternative to global beverage giants, we focus on well drinks and premium wines by the glass. Our unique approach combines owner-operated sales with gypsy distilling, ensuring we prioritize our customers by delivering the finest bottles to their wells and shelves.

CMO | COO | CTO | CPO | Packaged goods, Fin Services, Beverages, Retail, Tech | Global | National | Public Co | PE/Early Stage

Stephen Surman

Partner & Director of Wine Operations

JoLynn Howe

Beverage Industry Veteran

Matthew Geary

Co-Founder | Brand Development, Creative Strategy @ Misguided Spirits

James Zinkand

We had a blast last weekend at the O+ Festival in Kingston, NY along with Underberg America. "The O+ Festival is an annual three-day celebration of art, music, and wellness that takes place in Kingston, NY, featuring an eclectic music lineup, visual and public art performances and activations, and community wellness events...Since its inception in 2010, O+ has facilitated thousands of medical, dental, and wellness treatments for artists, musicians, and creatives." We are honored to be a part of the event and continuing supporters of the music, arts, and creative community. Check out how you can support! https://lnkd.in/dHFKzQ3

At Misguided Spirits, we’re not interested in just being good. We’re interested in getting better, in building something that doesn’t just survive, but thrives. If you want a brand that lasts, that resonates, and that energizes everyone who touches it, keep learning. In the end, that’s the real spirit that’ll carry your brand forward. Read more from our founder James Zinkand here!

Get to know our Misguided Spirits: Our Hinky Dink's Workingman's Whiskey is inspired by the infamous Chicago Alderman, Hinky Dink Michael Kenna and his Workingman’s Saloon. Besides serving inexpensive drinks and free lunch, he also provided cheap lodging for down-and-outers. In return these patrons could be counted on to vote as Hinky Dink directed, starting the vote early, vote often reputations of Chicago elections. Perfect for a cocktail or a stand alone shooter. Our whiskey is made and sold by working men and women just like you. Check out our full line-up on misguidedspirits.com

We are proud to be celebrating our first year anniversary 🎉 with Winebow . Over the last year we have made countless new friends, modeled new merch together, mixed many cocktails, and danced our way towards Misguided Spirits' best sales to performance to date. Thank you for seeing our vision, bringing us into 17 new markets, and being a part of our Misguided family. Cheers to many more!

More press love for the "Hot Diggity Daiquiri" created by Katie McCourt, Bar Manager fro Cira in the Hoxton Hotel Chicago and Speedrack Regional Champion. Featured on Time Out Chicago, 43k views and counting! People love the hot dog daq! 🌭

We can get a little Misguided, but it's all in good fun. Take a peak at our activation this past spring at Bartender's Weekend, San Deigo, Southern California's largest industry only, networking event aimed at promoting the “spirit of hospitality”. The trade focused, San Diego based event takes place in March each year on a Sunday, Monday, and Tuesday to reflect the typical days off, or “Weekend”, observed by most members of the service industry. We brought out our favorite NYC bartenders and DJs to show SoCal how we get Misguided, promote our brand, and meet industry leaders in the California market.

"The best sales teams aren’t those micromanaged from the top. They’re the ones empowered to take ownership of their accounts, lead with confidence, and make decisions that drive the business forward." Read more below from our founder, James Zinkand , about providing your sales team the tools to lead 💪

We are proudly poured by Chicago's finest bartenders and we are honored that Katie McCourt, the Bar Manager of Cira in the Hoxton Chicago, uses Misguided Spirits Red Sky Silver Rum in her viral "Hot Diggity Daiquiri", seen here on WGN-TV Chicago. The cocktail starts with a house made mustard simple syrup, Misguided Spirits Silver Rum, celery root liqueur from Apologue, and lime juice. Then served with a hotdog garnish and a few drops of spicy tomato oil. Would you try this Chicago dog cocktail?

Creating content is always a little funny when you work with your siblings. But we wanted to share how important it is to take care of your team and the people you see everyday in the field. It's all about the people in this industry, so check in on a friend this weekend! James Zinkand

The team at Misguided Spirits meets weekly on Friday afternoons. Friday might seem like an odd day to host team meetings, but the method reflects our goal to not only discuss sales and targets, but to to connect and show gratitude for one another. What better way to start your weekend than with connection, praise and support from your team. "That’s where gratitude comes in—it shifts focus from the pressure of performance to appreciating the people who make those numbers possible. And when your team feels valued, their performance doesn’t just improve—it soars." Check out this article written by our founder, James Zinkand to read more. #smallbusiness #entrepreneur #spiritssales #craftspirits

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Misguided Spirits

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