Morrama is a product design and innovation consultancy that creates products focused on meaningful experiences. The company emphasizes a research-led approach and is committed to responsible design.

Morrama

Morrama | Certified B Corp | 7,585 followers on LinkedIn. A leading industrial design, sustainability consultancy and innovation agency. | Morrama is a London-based design and innovation consultancy founded in 2015 by Jo Barnard. An 11 person team with experience across strategy, research, design and engineering, Morrama works with forward-thinking brands to push boundaries and rethink products and services. Committed to planet conscious design, Morrama and have developed a number of sustainable products and services that help businesses reduce their environmental impact.

Associate Director at Morrama (Certified B Corp) | Problem solving for startups and individuals | Advisor and consultant

Andy Trewin Hutt

Founder of Morrama - certified B Corp | Designing for a Better World

Jo Barnard

Industrial Designer at Morrama

Daniel Lloyd

Senior Designer at Morrama | Associate Lecturer at UAL

Ben Polhill

Morrama | Certified B Corp

The future of medicine Whether it’s for treating menopause or tailoring vitamin supplements, 3D printing and dosages tailored through data capture and AI/machine learning will inevitably be the next big jump in supplements and medication. Everybody is different, the way bodies respond to things is different and so being able to make doses bespoke to an individual is an exciting future. For the purpose of the descriptions we have referred to the person going through the menopause as ‘woman’ and ‘female’. However, we acknowledge that that not all persons experiencing menopause will identify this way. This concept is was formed by Morrama Lab for the purpose of exploring ways that tech could support the wellbeing of those experiencing symptoms during the menopause that impact their quality of life. Learn more about Luma here https://buff.ly/4fwtyPO #sustainablepackaging #packagingconsultancy #designstrategy

Behind The Scenes of our recent project for wagamama retail range. From AI visuals, through studio photography, to the final pack. We implemented AI software into our process to create variations of food photography in order to quickly and effectively design multiple concepts. Once the overall graphic design was in place, we supported with the art direction for the food photography, alongside a top London based food stylist and photographer. The implementation was almost instantaneous as the team were able to line up scenes with accuracy and overlay them on to pack designs on the spot, allowing Wagamama to review and sign-off straight away. Can you think of any other interesting way to implement AI in your design process? Link to the project below. Project team Léa Berger , Ben Polhill , Jo Barnard , Daniel Lloyd #packaging #graphicdesign #designstrategy

Volunteering and donations As a B Corp, we strive to improve on our Impact Report each year. This year we did just that, especially in donating our time. 340+ Pro bono hrs working on projects including a redesign of two products for the RNIB that will launch towards the end of the year. 60+ hrs pro bono donation of time to work on a project to help the homeless and refugees yet to be released. 70+ hrs for mentoring and teaching. Meaning our total pro bono time for education, mentoring and charity has increased 170% (Our goal was 252 hrs and we beat this by some way!) Read more here: https://lnkd.in/eH_ju9My #bcorp #designagency #volunteering

Jo spoke to Rob Alderson , Editor of Design Week about the next Design Declares event. The event on November 22 – Design & Climate: Changing Perspectives – is part of Design Declares’ work to “break that cycle.” It will focus on changing behaviours, mindsets and practices in the long-term, with a panel discussion and a speculative design workshop to get people thinking “10, 20, 30 years in the future.” Read more here https://lnkd.in/euWZxuH9 #sustainabledesign #designstrategy #designfuture

Partnering once again on our third project together, Wagamama have trusted Morrama to deliver their brand values across multiple touch points, from their innovative takeaway packaging design, to their staff bag re-shoring project and now the redesign of their iconic retail pack; allowing customers to recreate the taste of Wagamama at home. Bold type, beautiful colours and enticing visuals were at the core of delivering the refined and minimalistic retail pack refresh. Hierarchy, negative space and captivating bite-size visuals supported by recognisable colours for each flavour profile. The team utilised AI to experiment with product imagery before heading into the studio to shoot for real. You might not have guessed but all the images here are CGI too. This fresh new packaging line is now in stores across the whole of the UK. Learn more in the comments below. #packaging #graphicdesign #designstrategy

wagamama partnered with Morrama once again to create a distinctive and stand-out retail pack that would disrupt the shelves and grab the attention of customers nationwide. "Our aim was to ensure Wagamama’s retail range not only stood out on shelf, but that each dish was quickly identifiable. Whilst we explored graphical styles, nothing quite tempts you in like a genuine photograph of the food itself" Jo Barnard See the new range here https://lnkd.in/ezNMj4Ks #branding #packagingdesign #designstrategy

🌍 The Morrama Impact Report is here We’re excited to share our journey towards more sustainable, accessible, and thoughtful design. From launching circular products to supporting new parents on our team, this report highlights how we’re making a difference. Dive in to see what we’ve achieved so far and what we cover in our commitment to innovation and sustainability. Read the full report on our website. Link in comments. #Sustainability #DesignForGood #MorramaImpact #Bcorp Jo Barnard + Andy Trewin Hutt

Circular & EcoDesign Workshop Jump into the new Eco-design regulations and ISO Circular Economy standards with this one-day in-depth-level look at the new ISO CE standards. With founder, Jo Barnard , Leyla Acaroglu and Alexie Sommer . It's not often we get so excited about an ISO standard but this one hits different. This workshop is for design practitioners of all styles, people working to advance the circular economy and sustainability, and business decision-makers who want to implement the new standards into their businesses, as well as for leaders who need to respond to international legislation around CE and ecodesign. You will be exposed to a wealth of creative experiences in all things sustainability in design, work out how to apply the new standards and regulations and connect to peers also working to activate their creative role for a better future by design. The circular economy (CE) is advancing rapidly and with new developments such as the international ISO standards and significant legislative updates in the European Union, nearly all product categories and companies selling into the European market are affected. With these changes, businesses need support and guidance to help implement and activate their circular transformation and designers are in a unique position to provide guidance and creativity in applying these. Hope to see you there or online. #ecodesign #sustainabledesign #circulardesign #leadership Link just in the comments

Looking to add more tools to your knowledge locker? Perhaps you have some professional development budget to spend before the year is out? This could be just the ticket. Like-minded folk come together for the next Design Declares event for an afternoon of talks and workshops as we look to the future of materials, technologies and design practices. What to expect? Well here's the programme: 1.30 - Meet with Tea & Coffee 2:00 - 2.30 - Introductions 2.30 - 3.30 - Panel + Q&A chaired by Alexie Sommer , with speakers: Tobias Revell , design futures lead at Arup Foresight Sophie Thomas , designer, campaigner and founding partner of circular economy venture studio etsaW Ventures. Afreen Saulat , digital anthropologist and founder of research studio100kicks 4:00 - 5:30 - Speculative design workshop, facilitated by: Tara Hanrahan , sustainable communication designer and educator & Jo Barnard , founder and creative director, Morrama 5:30 - 7:00 - Networking and drinks + nibbles at the bar All taking place at Sustainable Ventures in SE1, London Sounds fun right? Tickets can be found in the comments below. #events #london #designevents #sustainableevents

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