mParticle is a customer data platform that helps companies optimize for customer value, succeed as a team, own their actions, seek the truth, find their flow, and embrace uncertainty.

mParticle

mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Restaurant Brands International, NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. mParticle announced a $150M fundraise in October 2021 led by Permira on the heels of strong growth and product innovation. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

Social Capital

Expanding Capital

Bain Capital Ventures

Austin Hay

Daniel Scrivner

James Conigliaro

Zach Coelius

Arrowroot Capital Management

10X Capital

AKITUA

Lev Ekster

Permira

Jake Bailey

Mark Gretton

Heading to Mobile Wold Congress in Barcelona? Stop by booth CS100 in the Mobile Marketing Zone to chat with us and grab some coffee (or an adult beverage after 4 p.m.). 

Don't have a ticket yet? You can enter to win one for FREE courtesy of our mParticle team and our friends at Adjust and Airship: https://lnkd.in/g_DAwdmy.

#MobileWorldCongress #MWC24 #MobileWorldCongress24 #MWCBarcelona

Enter to win a FREE ticket to Mobile World Congress 2024 in Barcelona! 🎟️ 

We're teaming up with Adjust and Airship at the "Mobile Marketing Zone" all week, ready to explore new horizons in mobile customer experiences with you. 

Don't miss this chance to elevate your mobile strategy, grab a free coffee at our booth, and even unwind with us at our daily happy hour at 4 p.m. We'll see you at booth CS100. 

Enter our giveaway: https://lnkd.in/g_DAwdmy. 

#MobileWorldCongress #MobileWorldCongress24 #MWC2024

We've joined forces with TVBS to bring cutting-edge personalization to over 30 million viewers across Asia.

Learn more about our strategic partnership with TVBS (along with Master Concept Group) today: https://lnkd.in/g6mfg8JR.

With mParticle as JOE & THE JUICE's secret weapon, the global coffee brand turns customer data into powerful, personalized customer experiences. 

The results? Their loyalty campaigns, powered by mParticle, led to an outstanding 75.5% year-over-year revenue surge.

But that's not all. Learn more about how this powerful partnership redefined what's possible in customer loyalty, proving that the right data (when used intelligently) can lead to remarkable business growth: https://lnkd.in/gMbWh7qS. 

#CustomerDataPlatform #CustomerData #LoyaltyApp #MobileMarketing #QSRapp

mParticle 🤝  Movable Ink

Together, we're redefining the art of personalized marketing. Learn how we empower enterprise brands to capture and act upon customer insights with exceptional agility (and less guesswork).

Imagine the power of real-time data at your fingertips, transforming every customer touchpoint into something tailored specifically for them. 

And the best part? This seamless integration puts you in the driver's seat. Forget the hassle of overhauling your data setup or schema. With mParticle and Movable Ink, personalizing content at scale is as straightforward as it is effective. 

Let's transform customer data into customer joy, one personalized experience at a time: https://lnkd.in/eWZMfKBu. 

#CDP #MarketingPersonalization #FirstPartyData #Personalization #DigitalMarketing #CustomerData

This is just a taste of our must-have guide for QSR brands. 

Dig in fully here: https://lnkd.in/gDhTrN3P. 

Crafted from our expertise working with industry-leading companies like CKE, Inspire Brands, Shake Shake, Chick-fil-A, Marley Spoon, ChowNow, and more, you won't want to miss this.

Thanks to our partners at Bounteous and Punchh for providing their insights as well.

#QSR #MobileMarketing #CDP #CustomerData #FirstPartyData #QSRmarketing #RestaurantMarketing

The Martech for 2024 Report has just dropped! 

Developed by Scott Brinker and Frans Riemersma, it's a must-read for every #martech professional. We're thrilled to have contributed to this 89-page guide full of invaluable insights and data.

Inside, you'll discover:
🔍 Trends driving martech forward in 2024
🔧 Evolution in martech stacks – what's in and what's out (and how mParticle fits into that puzzle)
🌟 Five perspectives on martech for 2024, featuring mParticle CEO Michael Katz's invaluable insights on customer data infrastructure in the AI era

Dive into the latest insights and trends shaping the future of marketing technology: https://lnkd.in/gSEj3Xdh. 

#Martech2024 #MarketingTechnology #MartechTrends #Innovation #DataInfrastructure

We hope to see you tomorrow! You won’t want to miss this.

Exciting news: mParticle has officially achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Audience and Data Management category. This recognition is a testament to our unwavering commitment to excellence and innovation in the world of customer data experiences.

What does this mean for us? Our dedication and expertise have been rigorously evaluated by AWS solution architects. They validated that mParticle is revolutionizing customer data infrastructure and unlocking incredible growth possibilities for our leading enterprise customers. 

Our VP of Partnerships, Jake Dell'Aquila, summed it up perfectly: “mParticle is thrilled to achieve the AWS Advertising and Marketing Technology Competency. Our team is dedicated to enabling our customers to orchestrate data flows and target rules in real-time across channels and partners, leveraging the agility, breadth of services, and innovation pace that AWS provides.”

Join us in celebrating this achievement, and stay tuned as we continue to drive groundbreaking innovations in the world of customer data experiences. The best is yet to come!

Learn more: https://lnkd.in/gU2hU8Fg. 

#CustomerData #Innovation #AWSPartner #AWSCompetency #DataStrategy #CDP #DataManagement

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