Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location.

We are a unique software platform designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions.

We’re fortunate to have a roster full of trusted partners from all areas of business that rely on our platform to provide accurate, unbiased data to help them evaluate strategic marketing initiatives.

Raise your hand if you’re tired of hearing about or defending “proprietary metrics”.

We are too.

So we’re ditching ours and shifting to a transparent methodology that shows each input used to formulate value.

Our solution provides comprehensive performance analysis and valuation at both the individual partner or portfolio level, including assessing branded and unbranded content, attributable audiences, broadcast presence, and activations (digital and experiential).

Like many who are looking to answer the ROI question, we're fatigued by the lack of evolution in the measurement space. In response to that call for improvement, we're stepping in as the solution that isn't afraid to dive deep into the details to ensure we're delivering the most efficient omnichannel approach.

KP Capital Partners

Verance Capital

Align Capital

We're #hiring a new Senior Data Architect in Austin, Texas. Apply today or share this post with your network.

With the NFL season well underway, it's time to start evaluating naming rights deals. 

Here is a sample of the type of strategic insights we provided our partners after last season. As a piece of the valuation, Share of Voice helps benchmark how prevalent naming rights partnerships are during broadcasts or on social media. It can also demonstrate additional earned media, giving a more comprehensive view of generated value.

Reach out now to understand how your biggest deal is performing in 2023.

https://bit.ly/3PzKYQu

Our very own, Brandon Nutting, has been invited to speak at Sportico's SportiConference: Converge on Thu, Sep 21st, in NYC.

During the Smart Stadiums and the Digital Arena Revolution panel, Brandon will be sharing insights on how in-stadium innovations are impacting sponsorship measurement.

Learn more here: https://lnkd.in/eRw7KET2

Join MVP! Be a part of our dynamic team as we accelerate innovation in the sponsorship measurement industry. We're excited to announce the following job opportunities:

Revenue Operations Manager
Principal Computer Vision Data Scientist
Sales Director
Data Management Specialist

If you're passionate about making an impact and driving change, we'd love to hear from you. Apply now on our careers page. #Hiring

https://bit.ly/3QEeBlM

The Houston Astros generated $1.01M worth of social post value throughout the seven days ending August 7, with the team's top content highlighting Framber Valdez's no-hitter and trade deadline acquisitions on Tuesday. Posts featuring video of the final out in the Astros' 16th no-hitter in franchise history collectively created 2.64 million impressions across Facebook and X.

The Phoenix Mercury received our latest WNBA (Women's National Basketball Association) social honors after earning 289.4K engagements throughout the seven days ending August 6. Their virality resulted in 7.55 million impressions as well as $139K worth of post value generation during the period. Phoenix's top content featured congratulatory messages from renowned basketball personalities to another hoops legend, Diana Taurasi, who became the first player in WNBA history to score 10,000 career points. The post shared on IG earned 25.4K engagements on its own, more than doubling the top post from any other team last week.

Throughout the FIFA Women's World Cup Australia & New Zealand 2023™ group stage, the U.S. Soccer Federation Women's National Team generated $2.36M worth of post value from 459 total posts, which collectively earned 6.61 million engagements and created 117 million impressions. The USWNT's total post value represented a 2.21x increase from the 15 days leading up to the tournament and was boosted by a tweet following their victory over Vietnam, which created 3.33 million impressions on its own – most among all posts across the team's owned accounts during the period.

During a week in which Red Bull Racing & Red Bull Technology set a new Formula 1 record for consecutive wins to start a season, it also generated $434.7K worth of brand value for partner Red Bull from social copy alone. Engagements on posts earning value for Red Bull numbered 5.26 million and created 45.7 million impressions, with an IG video celebrating Sunday's 1-2 podium finish in Belgium accounting for 478.8K engagements and 3.61 million impressions on its own. Notably, since the season began, Red Bull Racing has added 1.2 million social followers – 79.6% of which have been on IG.

The Chicago Cubs received our latest Major League Baseball (MLB) social honors after creating 38.8 million total impressions across their owned accounts last week, with a trio of cross-platform posts featuring Mike Tauchman's game-saving catch on Friday accounting for 6.28 million on their own. A Facebook and X post featuring the highlight were each among the top five MLB team posts in terms of impressions throughout the seven days ending July 31, and their virality helped the Cubs generate $745.7K worth of post value during the period. Furthermore, they were partly responsible for Chicago increasing its weekly engagements total by 28.8% to 1.02 million.

The Los Angeles Sparks received our latest WNBA (Women's National Basketball Association) social honors after sharing each of the two most engaging team posts throughout the seven days ending July 30, resulting in 134.6K total engagements during the period. The figure represented a 3.25x week-over-week increase and helped boost LA's weekly post value generation by 83.9% to $52.5K. Among the Sparks' top content was an IG highlight featuring Jordin Canada, which accounted for 13.6% of their weekly engagements.

MVPindex is a data and analytics company that specializes in measuring the social media influence and marketability of athletes, teams, leagues, and brands in the sports industry. The platform provides real-time analytics and insights that help clients understand their digital impact and maximize their sponsorship value.

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