MyFitnessPal is a health and fitness tracking smartphone app and website that offers gamification elements for exercise and diet management. It provides features such as manual diet data entry, barcode scanning, and a Meal Scan feature for the premium version, using computer vision technology to log meals by pointing the phone at ingredients and recipes. The app has access to a vast database of 14 million foods and allows users to track exercise, calories, and macronutrient content of foods.

Mike Lee

Albert Lee

MyFitnessPal

Alter provides a personalized fitness system that utilizes DNA and biometric data to create individualized fitness plans and monitor health metrics.

Alter

Strativa provides independent advice for technology acquisition decisions, utilizing a data-driven analytics platform for technology selection and procurement.

Strativa

Streeva develops a seamless API platform to enhance existing payment systems, allowing secure communication and automating the reconciliation of payment data, thus addressing inefficiencies in financial processes.

Metric
Company Name	MyFitnessPal	Alter	Strativa	Streeva
Symbol
MSH ID	COM:MYFITNESSPAL	COM:ALTERME	COM:STRATIVA	COM:STREEVA
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Services	Consumer Services	Commercial & Professional Services	Technology
Industry	Health informatics, physical fitness	Health & Fitness	Management Consulting	Financial Technology
Country		US	US	GB
Stage	Series A			Seed
Employee Count	51
Website	myfitnesspal.com	alterme.com	strativa.com	streeva.com
LinkedIn		altermedotcom	strativa-inc.
Founders

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Market Cap
Enterprise Value
Monthly Web Traffic	10.66M	3	89
Web Traffic Growth	0.02
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Raised Capital	18M

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MYFI

COM:MYFITNESSPAL

MyFitnessPal

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