MyGoodTrust is a digital platform that helps individuals and families organize, store, and share important documents and information, as well as manage end-of-life planning.

MyGoodTrust

Lantern connects members with specialty care to support their return to health, families, and work, as self-described. It offers a Specialty Care Platform aimed at self-insured organizations and employees.

Lantern

Lucent Financial Planning provides financial and wealth planning advice, helping individuals and business owners organize their finances and plan for retirement.

Lucent Financial Planning

GoodTrust offers complete estate-planning and digital-security tools as well as ways to preserve and share the memories you’ve created online. These easy-to-use tools help you plan ahead to secure what’s important in the real world as well as the digital one. We also offer ways to take care of the online accounts of someone who has passed away through our digital executor service.In fact, you can now protect everything that matters in your life in less time than it takes to do the laundry. We’ve done the hard work to make it straightforward and secure.

Synetro Group

Bling Capital

Alumni Ventures

Azure Capital Partners

Arjan Dijk

Bobby Lo

Christian Wiklund

Gopi Kallayil

Nikesh Arora

Scott Levitan

Primer Holdings

Concrete Rose Capital

Daft Capital

Gaingels

Lane VC

Moxxie Ventures

Jori Pearsall

GoodTrust

Metric
Company Name	MyGoodTrust	Lantern	Lucent Financial Planning
Symbol
MSH ID	COM:MYGOODTRUST	COM:EDHC	UK:CO:LUCENTFINANCIALPLANNING
Market	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Services	Healthcare & Health Services	Financial Services & Finance
Industry	Technology	Healthcare	Financial Planning
Country	US	US	GB
Stage
Employee Count	17	386
Website	mygoodtrust.com	edhc.com	lucentfinancialplanning.co.uk
LinkedIn	goodtrust	employer-direct-healthcare
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic	50.73K
Web Traffic Growth	-0.40
Valuation
Raised Capital

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Revenue (LTM)
Revenue (NTM)
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EBITDA
Operating Income
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Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

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Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score		13.08
28-Day Growth Score		19.11
90-Day Growth Score		16.81
365-Day Growth Score		33.57

Metric
Gross Profit Margin
Operating Profit Margin
EBITDA Margin
Net Profit Margin
Return on Equity
Return on Assets
Return on Capital Employed

COM:MYGOODTRUST

MyGoodTrust

Company Overview

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Rule of 40 (LTM)
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