Switzerland Tourism promotes travel and vacation experiences in Switzerland, offering information about various destinations and attractions across the country.

Switzerland Tourism

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Switzerland Convention & Incentive Bureau (SCIB)

Switzerland Tourism | 100,450 followers on LinkedIn. Marketing organization promoting Switzerland worldwide as an attractive and diverse travel destination.  | Switzerland Tourism is the national marketing and sales organization for Switzerland. ST positions Switzerland as a tourism brand standing for quality, naturalness, authenticity, sustainability and modernity, under the overall concept of “Swissness”. To do so, ST develops a systematic marketing programme that it implements creatively with its partners through a full range of promotional and sales techniques.

Corinne Genoud

Véronique Stephan

Krisztina Keilani-Schmidt

Jurgen Groenwals

Two exciting days with over 150 participants from all tourist regions of Switzerland and our markets. We discussed strategy, sustainability and social media trends, agreed on collaborations and networked enthusiastically. Many thanks to everyone for the successful Switzerland Partner Days 2024! Martin Nydegger , Corinne Genoud , André Hefti , Rahel Ammon , Stefan Kuenzle , Florian Roetheli , Jérôme Lacourrège , Lara Pfaff , Sabrina Vonesch , Anja Roggo , Martin Luis Pally , Sabina Brack , Priska Renold and Janine Allemann

Follow Gourmet friends and influencers Noah Bachofen and Nico Franzoni on their first culinary Grand Tour of Switzerland 🍽️🚗🏔️! Watch the brand-new video here and explore a variety of Swiss restaurants, farm shops, iconic culinary destinations, and hotels: 🎥🍿: https://lnkd.in/eaQQsPhg What's the story about? Switzerland Tourism is sending Noah and Nico on a journey across the country—through three linguistic regions, to unique locations, and into the lives of people with a passion for food. Everywhere they go, it’s all about culinary artistry and the distinctiveness of flavors. Their mission? To gather ingredients from every corner of Switzerland and create a menu that showcases the country’s diversity. And, of course, to 'cook away' the Röstigraben. Thanks for the great collaboration: GastroSuisse , Schweizer Bauernverband and Fondation pour la promotion du Goût People responsible for this project: Matyas Fabian , Kim Valery Corpataux and Nicola Fürer (Production), Felix Pàl (Content), Fedor Svinin (Website), Sabrina Vonesch and Anja Vera Liebe (Marketing Distribution and Social Media), Thomas Rüegg (Digital Platforms), Sarah Haslebacher (Partnerships), Markus Tschannen (Corperate Communications), Luca Giordani (Touring), Yamuna Betschart and Urs Michel (Project Lead), Milena Hofer (GastroSuisse), Philipp Steiner (Fondation Pour la Promotion du Gout), Jasmin Vultier (Schweizer Bauernverband)

The journey continues through the world of Swiss events – 🎙️ The next episodes of the podcast series "Views from the Top" are here! Switzerland Tourism and Swiss Top Events continue their fascinating podcast series. In the new episodes, award-winning podcaster Jack Boswell takes us on an exciting discovery tour of some of Switzerland's most famous events. You can now enjoy the next three episodes: ⛳ Episode 4: Omega European Masters 🎷 Episode 5: Montreux Jazz Festival ⛷️ Episode 6: Lauberhorn Ski Race Verein Internationale Lauberhornrennen Dive into the world of Switzerland's top events and enjoy exclusive insights. 🎧➡️ https://lnkd.in/eH7xfebw

🌿 4 workshops, countless ideas! Over the past few days, we had the pleasure of hosting 4 stakeholder workshops focused on our 2030 sustainability strategy. Thank you to all who contributed their insights to our strategy discussions. 🙌 Your engagement and perspectives have truly enriched the process, and we’re eager to move ahead with this collaborative energy. #Swisstainable 🌍 #Sustainability2030 ♻️ #CollaborateToInnovate 🤝

A new perspective on Switzerland – 🎙️ Podcast series on world-famous events launches today. Switzerland Tourism and the organization Swiss Top Events are jointly launching a new podcast series that highlights Switzerland and its top events in an exciting way. Award-winning podcaster Jack Boswell shares exciting stories about globally renowned Swiss events, including Art Basel in Basel, the Montreux Jazz Festival , and White Turf in St. Moritz. As of today, the first three episodes of the new series “Views from the Top” are available worldwide. 🎬 Episode 1: Locarno Film Festival 🏅 Episode 2: Weltklasse Zürich 🎶 Episode 3: Lucerne Festival Tune in now and experience the best events Switzerland has to offer! 🎧➡️ https://lnkd.in/eH7xfebw More episodes will follow in the next few weeks! People responsible for this podcast project: André Hefti (CMO), Sara Roloff (Project Lead), Céline Korzepa (Assistant to CMO), Rebekka Wyss (Campaigning), Pascal Francis Béda Bloch and Nadine Ackermann (Productions) Sabrina Vonesch , Michelle Gattlen , Valentin Z'Brun , Monika Häfliger (she/her) , Nicolas Pisan and Natalie Schönbächler (Marketing Distribution and Social Media), Jack Boswell(Host) and Alex Miller (Host-Team), A true anti classic (Podcast Agency), Raphaël Brunschwig and Christoph Joho (Swiss Top Events), Selina Wenger and Elli Walden (Weltklasse Zürich), Andreas Bicker, Sarah Degen and Maike Cruse (Art Basel), Danièle Gross, Bettina Jaggi, Michael Haefliger and Anna Barbara Rothen (Lucerne Festival), Fabienne Merlet, Mattia De-Sassi and Oliver Osborne (Locarno Film Festival), Mathieu Jaton , Viviane Rycher Raouf, Nathalie Oguey and Kevin Donnet (Montreux Jazz Festival), Gisèle Rossi and Yves Mittaz (Omega European Masters), Urs Näpflin ( Verein Internationale Lauberhornrennen ), Thomas Städeli ( Publicis Zürich ), Marc Gianola , Jacqueline Kühne and Lars Nay ( HOCKEY CLUB DAVOS AG ), Natalie Seiler-Hayez and Nina Molling Califano ( Swiss Deluxe Hotels ), Thomas Walther (White Truf), Tina Olivia Seiler (Oppenheimer Partner), Ursula Frick Rutz and Tanja Thoma ( Swiss International Air Lines ),

Well, they say it’s the journey, not the destination – unless, of course, you’re on the Grand Train Tour of Switzerland, where both are equally spectacular! 🚂✨ We’re incredibly proud to share that our campaign just earned silver at the Effie Awards Switzerland! It’s always nice to see the recognition of our dedication and creativity in showcasing the beauty of Switzerland to travelers worldwide. A huge thank you to the entire team who brought this vision to life. The award may be silver, but the experience we created together? Pure gold. People responsible for this campaign: Martin Nydegger (CEO); André Hefti (Chief Marketing Officer); Martin Luis Pally , Janine Allemann , Pascal Fussen and Anja Müller (Campaigning); Pascal Francis Béda Bloch , Oliver Nyffeler , Anouk Blum , Sarah Krauer, Matyas Fabian , Kim Valery Corpataux , André Meier (Productions); Markus Berger and Julian Thorner (Corporate Communications); Dominic Stöcklin , Natalie Schönbächler , Katharina Frede , Monika Häfliger (she/her) and Marie Jaquet (Marketing Distribution and Social Media); Felix Pàl (Storyteller), Suh Kyung Kim, Daniel Zapf, Mark Diggelmann and Luc Vincent Gschwend (Digital); Joanna Wencel-Kandziora and Kathrin Schürer (CRM); Jasmin Wyrsch and Luca Giordani (Touring); Andreas Niederhauser ( Travel Switzerland ); Livio Dainese , Jan Kempter , Björn Bippus , Andrea Müller , Erasmo Palomba ( Wirz Group ); Tufan Tuna , Derya Tuna ( TUNA production )

#Vakanz Begeistert dich die Tourismusbranche? Als Partnership Manager bist du für das Management unserer strategischen Partnerschaften verantwortlich. In dieser Rolle bist du die zentrale Drehscheibe für die Planung, Koordination und Umsetzung globaler Partnerauftritte. Jetzt bewerben: ➡️ https://lnkd.in/eCejfpDp #InLoveWorkingForST #IneedSwitzerland .

Did you know that guests in Switzerland spend more than half of their holiday enjoying their accommodation? This is one of the key findings of a recent study carried out by Switzerland Tourism in collaboration with HotellerieSuisse , as part of our new campaign to highlight hotels and lodgings recommended by Switzerland. 🛏️🏨 👉 Discover our handpicked recommendations: https://lnkd.in/egcaBfsU 🎬 Watch the campaign spots here: https://lnkd.in/dmy8jtNS A big thank you to Andy Lusti , Susen Gehle , Janic Halioua , and the entire team at Midpoint Film AG . Special thanks to the Grand Resort Bad Ragaz for providing the stunning backdrop for our campaign videos. 🌟 Responsible at Switzerland Tourism: Nina Kölbl , Janine Allemann , Nina Ducrey-Vanoli , Christine Peter , Martin Luis Pally , André Hefti , Annika Grünig , Anouck Perler, Sabrina Vonesch , Anja Vera Liebe , André Aschwanden , Oliver Nyffeler , Anouk Blum , Nadine Ackermann , Luc Vincent Gschwend, Yamuna Betschart , Myriam Ziesack and Tassja Dâmaso .

Now on YouTube: First joint short movie 🍂 "Sulle tracce dell'autunno" 🍂 (“On the Tracks of Autumn”) with Swiss-Italian TV presenter Michelle Hunziker and Swiss footballer Yann Sommer. The two ST Ambassadors for the market Italy show the Italian guests just how unique and adventurous autumn in nearby Switzerland can be. The short movie "Sulle tracce dell'autunno", which can be seen on YouTube, is being distributed with a cross-media campaign in Italy. It shows the duo's adventures in the Swiss wilderness, hosted by Michelin-starred Swiss chef Andreas Caminada, who treats them to a breathtaking outdoor dinner. Watch the movie now on 🎥: https://lnkd.in/ezHGXTD6 This is one of many examples of how our Market Manager Italy Christina Gläser and the team in Milan/Rome push the promotion of the autumn, an increasingly important tourism season, together with the partners Travel Switzerland , Rhätische Bahn AG , St. Moritz Tourismus AG and GRACE LA MARGNA ST MORITZ .

"TRINKST DU SCHON SCHWEIZ?" 🇨🇭 Rund 50% des in der Schweiz konsumierten Mineralwassers stammt aus dem Ausland. Die AQVA Group , die im letzten Sommer, die Mineralquellen Adelboden AG übernommen haben, wollen mit dem Claim "Trinkst du schon Schweiz?" zum Nachdenken anregen und dazu animieren, Schweizer Mineralwasser zu bevorzugen. Was passt besser zu dieser ambitionierten und nachhaltigen Strategie als eine vielversprechende Partnerschaft mit Switzerland Tourism? 🚀 Als offizieller Wasserpartner von Schweiz Tourismus begleiten wir die AQVA Group mit viel Freude und Stolz auf ihrem Weg und unterstützen bei der Erschliessung der Schweizer Tourismusbranche. Bei uns in der Stadthalle wird ab sofort adelbodner getrunken und aufgetischt. Schweiz Tourismus trinkt Schweiz. 😉 Und Du? 🏔️💦 "SOIF D’EAU SUISSE?" 🇨🇭 Environ 50% de l'eau minérale consommée en Suisse provient de l'étranger. Le AQVA Group , qui a racheté l'été dernier la société Mineralquellen Adelboden AG , veut inciter à la réflexion et à privilégier l'eau minérale suisse avec le slogan "SOIF D’EAU SUISSE?" Quoi de mieux pour cette stratégie ambitieuse et durable qu'un partenariat prometteur avec Switzerland Tourism ? 🚀 En tant que partenaire officiel de Suisse Tourisme pour l'eau, c'est avec beaucoup de plaisir et de fierté que nous accompagnons le groupe AQVA dans sa démarche et que nous l'aidons à conquérir le secteur touristique suisse. Chez nous, à la Stadthalle, on boit et on sert désormais de l'adelbodner. Suisse Tourisme a soif d’eau Suisse. 😉 Et toi ? 🏔️💦

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Switzerland Tourism