奈雪的茶 is a provider of fresh tea drinks and soft European breads, focusing on a dual product model combining both categories. The company operates in three main business segments: freshly prepared tea drinks, specialty teas, and RTD bottled tea. It began operations in 2015 and has expanded to nearly 1200 stores across major cities in China.

奈雪的茶

Nayuki Tea &amp; Bakery | 1,987 followers on LinkedIn. One cup of tea，a bite of soft-euro bakes，meet the beauty in Nayuki. | First to conceptualise and successfully popularise the novelty pairing of tea and soft-euro bakes in a trendy lifestyle cafe setting, Nayuki has stirred massive phenomenal success in China with its unique concept using teas, bakery and with a large café space.

It combines fruit-based cheese teas and soft-euro bakes, both popularized by the brand in China. Growing rapidly with almost 300 stores ranging from 1200 up to 4000 square feet in prime locations across China, Nayuki has revolutionized and elevated the tea-drinking lifestyle to the next level.

奈雪的茶CTO

Gang He

Director Innovation & Application Development, Asia Pacific

Yong (John) Jin

Senior Planning Manager

张乐吟

奈雪的茶 - Creative Design Director

Hang Yan

Nayuki Tea & Bakery

NAIX

COM:NAIXUE

奈雪的茶