Nature Metrics provides eDNA and biodiversity monitoring solutions. The company offers scalable nature intelligence and biodiversity metrics powered by eDNA to transform how organizations measure and report on nature.

Nature Metrics

NatureMetrics is a world leader in delivering nature data and intelligence, deploying cutting-edge technology to generate biodiversity insights at scale using environmental DNA (eDNA), Earth Observation (EO) and advanced data science and AI. Our Nature Intelligence Platform is transforming how businesses report their nature impact, bringing a scalable solution to biodiversity monitoring, equipping global businesses for new nature reporting commitments.

Driving impact for over 500 clients across 100+ countries, we've recently been recognised as a Bloomberg Top 25 UK Startup to Watch, a Bloomberg NEF Finalist 2024 and nominated for the Google Geo for Good Impact Awards.

Origin Capital

Iceni Seedcorn Fund

SYSTEMIQ

Green Angel Syndicate

Acuity Investments

Blue Oceans Partners

BNP Paribas

2150

Ananda Impact Ventures

Triple Point Ventures

NatureMetrics

🌍 How do we measure something as intricate as #nature, and how can organisations comprehend their #impact on it?

Both businesses and governments acknowledge the critical role of addressing nature loss, but we need to be able to understand and measure nature to ensure we're effectively protecting and restoring it.  

🧬 eDNA is the gold standard for monitoring nature and biodiversity. 

All living organisms leave DNA traces in the environment, known as #eDNA. This invaluable data can be harnessed and transformed into Nature Intelligence insights, empowering companies to understand and report on their environmental impacts at the all-important species level. 

To learn more about environmental DNA (#eDNA) and biodiversity, watch our latest video👇
https://lnkd.in/ekCvTJRY 

👉 To transform how your business measures and reports on nature, book a demo of our game-changing Nature Intelligence Platform: https://lnkd.in/eKK8TeWt 

#NaturePositive #Sustainability #NatureIntelligence #Biodiversity

⛵️ North West Passage Expedition - Week 10 update ⛵️

Since our last highlight, Keith Tuffley and his crew have been busy taking eDNA samples from water in some of the Arctic's most remote locations to map its unique ecosystems and wildlife.⛵️

Where are they now? 🌍 After sailing through Nuuk, Disko Bay, Ilulissat and the UNESCO-listed ‘Ilulissat Icefjord’, their final Greenland stop was Upernavik. Now in Canada, they’re navigating the challenging Arctic Archipelago.

Armed with NatureMetrics eDNA kits, the team is filling critical biodiversity data gaps across the Arctic. By sampling waters for environmental DNA, they're detecting traces of wildlife that may not be visible at the surface, revealing a hidden world of species diversity beneath the icy waters.

Curious about what they will be doing with all the collected data?

Make sure to tune in to Taskforce on Nature-related Financial Disclosures (TNFD) upcoming webinar, "Diving into Oceans Data: New Technologies and Their Impact on Corporate Reporting”. Expedition leader Keith Tuffley and our Founder Kat Bruce will be talking about the data results and their implications in detail.

🗓️ Sign up:  https://ow.ly/Lbi350T1WzG

Follow the crew for all the latest action: Ocean Science Expedition

📸 Keith Tuffley, Alex Rockström, and Rakel Thorell

How can you use nature intelligence to drive the best business decisions?

🚜 A global food company embracing regenerative practices faced a crucial decision: determining the most effective kelp-based fertiliser to roll out across their UK farming operations. With multiple options available, each promising different benefits, the company needed a data-driven approach to make the right choice for both crop yield and environmental impact.

Here's how eDNA driven nature intelligence helped provide the answer:

➡️ Collected comprehensive environmental (e)DNA data over a 5-year period
➡️ Utilised the NatureMetrics platform to analyse fertiliser impacts on biodiversity
➡️ Identified the optimal solution that boosts crop yields while enhancing biodiversity, supporting the company's commitment to regenerative practices

At NatureMetrics, we've reimagined how businesses interact with nature data. Our platform serves as a bridge between complex ecological information and practical decision-making, enabling companies to navigate their sustainability journey with confidence. We turn data into clear, compelling narratives that resonate with stakeholders and evidence your environmental stewardship.

🎥 Watch the full project demo: https://ow.ly/iLuh50T1e8Z

💬 Join the growing number of forward-thinking companies leveraging our platform to drive sustainable growth. Book a demo with our team : https://ow.ly/7rlk50T1e8X

How fantastic to see the DOT-NatureMetrics Autosampler in action!👏

Developed with Dartmouth Ocean Technologies (DOT), our Autosampler is redefining biodiversity monitoring. Since its launch last month, we’re thrilled to see a growing number of companies, like bp, adopting it.

With key features such as autonomous sampling over extended periods, reduced field sampling costs, better time series data and improved health and saftey, the DOT-NM Autosampler is a durable solution for companies like bp.

💬 Dr. Nathan Geraldi, our Senior Technical Marine Product Owner says: ”Through integration with our proprietary eDNA workflows, this solution enables the collection of comprehensive biodiversity data required to make informed decisions for conservation, regulatory compliance and ecological research - even in the most remote areas.’’

We’re thrilled to be part of bp’s journey towards more sustainable practices and their marine conservation efforts.

➡ Discover how the DOT-NM Autosampler can enhance your environmental data collection processes: https://ow.ly/QORK50SxEVn

#NatureMetrics #eDNA #EnvironmentalMonitoring #BiodiversityData #Sustainability #EnvironmentalTechnology #MarineScience

👋 We can't think of a better way to welcome our new followers than by introducing you to eDNA!

At NatureMetrics, we lead the way in biodiversity monitoring, leveraging the power of our cutting-edge tool: eDNA.🧬🧪

While the technology we use is advanced, we've designed our solutions to be simple for businesses. 

We help sustainability leaders set meaningful goals aligned with science-based targets, build a roadmap for implementation, and prioritise nature within their companies.

In other words, we convert complex site-based nature data into straightforward reporting metrics.

➡️ Get in touch with our team to learn more about our Platform, and how we can help you identify key indicators of biodiversity health: https://ow.ly/SoIO50SXJPf

📢 We’re thrilled to announce that we’re collaborating with Accounting for Nature to improve the accuracy of corporate nature reporting. 

Ahead of this year’s COP16, governments, NGOs, and corporations are gearing up to achieve nature-related goals, making robust measurement and assessment of nature crucial. Key to this is the standardisation of metrics and methodologies grounded in science.
With this strategic alliance, we’re bringing scientific robustness and reliability to state of nature measurement and corporate reporting activities. 🤝
We will leverage both NatureMetrics’ expertise on nature monitoring and impact reporting solutions, and Accounting for Nature’s experience delivering a scientifically-robust certification framework.

Our Chief Nature Strategist, Pippa Howard, says: “Protecting nature and reversing the impacts of human activity are challenging tasks if we don't have a clear and accurate understanding of the current state of our environments. This opportunity enhances our collective ability to provide robust and scientifically accurate solutions, enabling nature positive action and better decision-making.” 

This collaboration is a unique opportunity to develop innovative nature solutions to support better decision-making. Our joint efforts will support the scalability of international investments in nature recovery and conservation while ensuring accountability and fairness in nature markets through independent certification of nature-related metrics. ✅

Taking this collaboration further and to reflect our commitment to rigorous methodologies for monitoring nature, our tech and programmes will be assessed against Accounting for Nature’s criteria. This will guarantee that customers receive the most robust assessments of natural capital, enabling them to gain a clear picture and make positive decisions for nature.

🔬 9,000 reasons to be excited about eDNA and AI in national biodiversity monitoring

Scotland is committed to become nature positive by 2030 and restoring biodiversity by 2045.

Through NatureMetrics' collaboration with the Scottish Environment Protection Agency (SEPA), NatureScot, and the Scottish Government's Marine Directorate over 9,000 species have been detected across Scotlands' marine lochs, freshwater lochs, woodlands, and peatlands.

This breakthrough highlights the power of combining eDNA with cutting-edge machine learning for national-scale ecological monitoring.

Key findings:

- Identified 9,000 different species, including many threatened, invasive, and indicator species crucial for conservation

- Outperformed conventional surveys in characterising entire ecosystems

- Developed AI models to classify habitat conditions and track restoration progress

This innovative approach offers a scalable, cost-effective solution for comprehensive biodiversity assessment. It's not just about the numbers – it's about transforming our ability to protect and restore nature at a national scale.

Learn more about NatureMetrics' impact on Scotland's conservation efforts: https://ow.ly/9aQI50SVROW

📸 The Royal Society for the Protection of Birds: https://ow.ly/INTR50SVROV
BirdLife International

#WildlifeConservation #Biodiversity #eDNA #AI #NationalMonitoring

🗓️ It’s International Day of the World's Indigenous Peoples

Observed every year on 9 August, this day is dedicated to promoting indigenous peoples' rights and celebrating indigenous communities. According to the UN, Indigenous Peoples' territories encompass 28% of the surface of the globe and contain 11% of the world’s forests. 🌍🌳

They are guardians of most of the world’s remaining biodiversity. Here are some examples of the crucial work these communities are doing across the globe:

💧 Māori-led river restoration in New Zealand:

The Whanganui River, which has been granted legal personhood, is being restored through a partnership between the New Zealand government and local Māori tribes. This involves replanting native vegetation, improving water quality, and integrating Māori cultural values into river management.

🐾 Sámi reindeer herding in Scandinavia:

The Sámi people's traditional reindeer herding practices in Norway, Sweden, and Finland help maintain Arctic and sub-Arctic ecosystems. Their rotational grazing methods prevent overgrazing and promote biodiversity in these sensitive northern landscapes.

🍃Khasi people's sacred groves in India:

The Khasi indigenous people in Meghalaya, India, maintain sacred forest groves as part of their cultural and religious practices. These protected areas serve as important biodiversity hotspots and help conserve rare plant species.

➡️ At NatureMetrics, we believe conservation and biodiversity monitoring are crucial to ensuring the protection of indigenous lands. Working hand in hand with local communities, learning from them and integrating their traditional knowledge of ecosystems is an integral part of our monitoring efforts.

In our recent work with the Inuit communities in Labrador, we validated what Inuit traditional knowledge had long suggested with NatureMetrics eDNA technology. Working with the NunatuKavut Community Council, we scientifically demonstrated that striped bass are expanding their range in the communities’ waters.

This journey teaches us that the future of biodiversity monitoring lies not in choosing between traditional and modern approaches, but in bringing them together in harmony. 🤝

🔍 Product Spotlight: Restoration Tracker

Alongside fantastic feedback, we’ve received lots of questions about our Restoration Tracker! Let's explore one of its most innovative features: base metrics.

The tracker uses two types of base metrics to provide a comprehensive view of ecosystem health:
1️⃣ Species Scores: these indicate how similar the species in your restoration site are to those in the reference site
2️⃣ Function Scores: these show how similar the ecological functions of the species are to those at the reference site

Why should we look at these data points?

By focusing on both species composition and ecological functions, the Restoration Tracker provides a nuanced understanding of ecosystem recovery. It's not just about matching the species, but about restoring the ecosystem's functionality.

How does that work in real life?

In a recent forest restoration project, we found that while species were recovering well (high Species Score), the Function Score lagged behind. This insight allowed the project managers to adjust their strategies, focusing on introducing species that would restore key ecological functions.

Want to delve into the science behind our Restoration Tracker? Read the full blog by our ecologists Bastian Egeter, James Whiting  and George Muscatt, PhD: https://ow.ly/WM6u50STISv

You can also contact our team of experts and book a demo at https://lnkd.in/gwzA4ZiJ

#EcosystemRestoration #BiodiversityMetrics #RestorationScience #NatureMetrics

📹 How is your business responding to TNFD/CSRD?

The urgency of addressing rapid declines in nature has led to the creation of reporting regulations and frameworks like TNFD and CSRD.

These frameworks provide a structured approach for companies to report on their interactions with nature, including biodiversity, ecosystem services, and climate-related risks. 🌍

Here are the measurement categories:

➡️ Biodiversity risk assessments: for example, proximity of locations to biodiversity-sensitive areas
➡️ Impact drivers (or pressures): metrics that assess the causes of nature loss
➡️ State of nature: metrics that assess the current state of nature

NatureMetrics can support you with the LEAP (Locate, Evaluate, Assess, Prepare) approach and set you up for success to align with TNFD and CSRD.

📺 Watch the full webinar to learn more from Pippa Howard and our team of experts: https://ow.ly/W6uo50ST07u

You can also reach out directly to our team to learn how NatureMetrics can assist your business in biodiversity reporting: https://ow.ly/vYSs50ST07t

eDNA Discovery Lab

NM FieldMate

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Office 365 Mail

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Microsoft Azure DNS

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(Acting) Chief Product Officer

Kat Bruce

Finance Director

Keith Taylor

Science Communications Manager

Molly Czachur

Finance Manager

Saima Akhtar

Laboratory Manager

Scott Townend

Junior Product Manager

Hannah Flintham

Operations Coordinator

Joe Goodall

Chief Operational Officer

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Narin Kirikyali

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Wioletta Sadowska

Euan Murray

Chief Commercial Officer

Michael Neame

Chief Financial Officer

Katie Critchlow

Jessica Douglas

Chief Digital Officer

Co-founder and Managing Director

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NatureMetrics is an award-winning technology start-up using cutting-edge genetic techniques to monitor biodiversity.

Each species carries a unique genetic signature in all cells. When an organism's cells are shed into the environment (e.g. through excretion, mucous, saliva, gametes, or tissue breakdown) its genetic signature is also released. At NatureMetrics, we isolate these signatures from water or sediment samples - or from complex mixed-species samples of invertebrates - and use them to determine which species are present.

Venture Round - Nature Metrics

Series B - Nature Metrics

Series A - Nature Metrics

Seed Round - Nature Metrics

Egham

Surrey

United Kingdom

Europe

NatureMetrics wins Tesco award for innovation to track supply chain biodiversity

Nature tech? 3 startups show how it works

NatureMetrics launches biodiversity platform based on environmental DNA

UK-based NatureMetrics lands over €14 million to bring nature data to the boardroom

deCODE genetics - New study on inheritance and fetal growth

New tech could prevent biodiversity crisis using DNA analysis

Utilizes environmental DNA to identify species from small samples of soil, sediment, water, and air, providing comprehensive biodiversity insights.

A platform that converts complex site-based nature data into simple reporting metrics and indicators of biodiversity health.

Offers services to help businesses set science-based goals, develop nature strategies, and align with global standards.

A maturity assessment tool that evaluates an organization's nature stewardship performance and provides pathways for improvement.

Tests designed to detect the presence of specific species using eDNA, useful for monitoring endangered or invasive species.

A set of metrics to assess the health of marine fish communities, including food chain integrity and commercial value.

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