NCP facilitates a market research platform where participants can earn rewards by sharing their shopping habits, self-described as making an impact.

National Consumer Panel | 975 followers on LinkedIn. The most comprehensive insights into consumer behavior | The National Consumer Panel is an operational joint venture between the two leading longitudinal consumer insights providers in North America - IRi and NilesenIQ. NCP&#39;s panel - comprised of U.S. consumers carefully selected across a multitude of key demographics - provides the highest actionable consumer data available to support the needs of both IRi and Nielsen.

The National Consumer Panel’s team is dedicated to enabling IRi and Nielsen to help their respective clients discover opportunity and compete more effectively.

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Jason L.

Senior Communications Manager at National Consumer Panel

Tom LaSusa

Senior Director of Mobile Solutions and ETL at National Consumer Panel

Joseph Rugolo

Communicator | Connector | Digital Strategist

Debbi Johanning

National Consumer Panel

🎉 We're excited to share this news! 🎉 Long Island Business News has named National Consumer Panel a recipient of a 2024 Best Places to Work on Long Island Award. “This year’s Best Places to Work on Long Island ensure their employees feel appreciated, engaged and challenged. They foster a positive environment for innovative teams to thrive,” said Suzanne Fischer-Huettner, managing director of BridgeTower Media/Long Island Business News.

Buying in bulk has become popular through the years, especially with the proliferation of warehouse-style club stores. While buying items in larger quantities can save money and time, it's not always the best option for everyone. Find some pros and cons in the article below. Do you purchase any products in bulk? What is the driving factor that helps you make that decision?

In 2021, our research found that plant-based milk was responsible for 15% of all milk sales. With almond milk being significantly more expensive than cow's milk, does generic vs. name-brand matter? Tasting Table conducted a test to find out. ⬇

Today is #GivingTuesday , and we're thrilled to announce the two recipients of the 2023 NCP Cares initiative: 🔵 Neighbor In Need, Inc. 🔵 Long Island Alzheimer & Dementia Center The two organizations were selected based on results of a nationwide survey of NCP’s panel members. Hundreds of organizations were nominated, and NCP narrowed the list down to five semi-finalists. Panel members voted for their top two choices. Each organization received a $5,000 donation. Congratulations, and thanks for all you do!

National Consumer Panel operates a consumer panel that allows members to earn rewards for participating in market research.

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