Near is one of the world’s largest sources of intelligence on People, Places, and Products, and is a global leader in Data Intelligence empowering organizations of all sizes to make smart, strategic decisions delivering optimal business performance. Our platform unites Marketing and Operational data leaders by providing the most accurate, reliable source of data. Our transparent, privacy-led approach means you will never doubt our authenticity.

We are determined to provide actionable insights as we work relentlessly to shape, build, and maintain the world’s largest source of intelligence on People, Places, and Products in both the physical and digital space.

Ultimately, our vision is to inspire the world to make better decisions. And, to inspire ourselves to deliver the most trusted, privacy-led source of intelligence on People, Places, and Products.

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Near

Travel and Tourism Research Association (TTRA) Marketing Outlook Forum 2024 starts today in Houston, TX! Stop by our table to discuss how top destinations use consumer behavior data and meet our new VP of Marketing Intelligence, Jay Wilson. Make sure to join our networking lunch happening today at 11:30am with Evan Saunders presenting. #mof  https://hubs.ly/Q02h_Mhf0

How are you handling data anomalies to keep your data clean and reliable?

Join us and Chihiro Fukami next Tuesday, January 30th for a data anomalies workshop where we will dive head first into what data anomalies in consumer behavior data are and how you can implement best practices around data quality to identify and eliminate them. https://hubs.ly/Q02hD0lx0

Brands often focus on acquiring new customers, but what about your most valuable audience—store visitors? With location-based advertising, you can retarget your store visitors just like online cart-abandoners. 🛒

Bridge the gap between online and offline to tap into the power of location:
📍Create hyper-personalized experiences with insights based on real-world data
📍Target and engage store visitors with real-time offers and reminders
📍Prove ROI with offline data like cost-per-visit for tangible results

Read our blog to learn about innovative solutions to maximize the impact of your advertising campaigns 📈💡 
#MarketingStrategy #LocationBasedAdvertising #ROI #DigitalMarketing

https://hubs.ly/Q02gZ1dR0

The final countdown is on! In just a few days, we’ll be in NYC for #NRF2024 🗽 We’ll be sharing how you can use consumer behavior data to unlock insights on locations and people.
Want a sneak peek? 🤫 Using our data, we found that Javits Convention goers are more likely to go to McDonalds than any other QSR (by a lot!) 🍟
Let's chat and meet at NRF, booth #1321! https://hubs.ly/Q02dwqg50

🗽🛍️ As we gear up for NRF, we took a look at where convention goers stay, dine, and grab a caffeine fix in the Big Apple. Here are a few of our findings:

🎳 Strike! Conference goers were 3.74 x more likely to enjoy bowling at Lucky Strikes than the average consumer.
🍔 They're lovin' it. Conference goers are more likely to go to McDonald’s than any other QSR.
🏨 Conference goers opted to stay in the very heart of it, Times Square, more than any other area.

Join us at NRF at booth #1321 to delve deeper into consumer behavior trends! 🛍️🌟 #NRF2024 #ConsumerBehavior #RetailTrends https://hubs.ly/Q02fHDDZ0

📣 Exciting News! Near is thrilled to announce that Dan Putler is joining the team as our Chief Data Scientist! 🌟

Dan brings a wealth of experience in driving analytics innovation. Read our press release to learn more: https://hubs.ly/Q02fHmR_0 

#DataScience #AnalyticsInnovation #NearIntelligence #TechLeadership

In less than 2 weeks, Near will be attending #NRF2024 in NYC to share the power of consumer behavior data. Schedule a time to meet to discuss best practices in site selection, store formatting, monitoring your competition, targeting the right audience, and more here: https://hubs.ly/Q02dvTr50 #DataIntelligence #Retail

Learn retail's top 5 consumer behavior insights at #NRF2024 in NYC! Save your spot for a theater session at our booth #1321 at NRF to get a free hoodie and learn how to use consumer behavior data to make strategic decisions. https://hubs.ly/Q02dvV6K0 #retail

In today's data-driven world, leveraging consumer behavior data is the key to turbocharging your tourism marketing strategies. Ever wondered how to harness this potent data source for a more targeted approach? 

Read to learn about:
🌎The potential of consumer behavior data and its role in shaping targeted campaigns.
🌏Strategies to create custom audiences, deploy multi-channel campaigns, and measure campaign effectiveness for maximum ROI.
🌍Examples of high-impact campaigns you can create when tapping into the power of consumer behavior data.

Learn how to harness the power of data-driven insights to reach your audience more effectively and achieve your marketing goals: 
https://hubs.ly/Q02dGpjF0 

#TourismMarketing #ConsumerBehaviorData #DataDrivenMarketing

♠️Las Vegas is a city of constant reinvention♦️ and in 2023 it had 2 huge new additions: it hosted Formula 1 for the first time in 40 years and saw the grand debut of The Sphere. The burning question: How did these new attractions impact Las Vegas tourism?

Near studied Las Vegas hotels and attractions to find:
🏨Hotels studied saw a 10% lift in visitation after the launch of The Sphere
💵The Grand Canal Shoppes, which are connected to The Sphere via a footbridge, saw a visitation increase of 19% following The Sphere opening
🌎International tourists flooded in, growing a staggering 114% during the F1 extravaganza

But while some places saw big wins, others were left in the dust. Check out our blog for the full findings!
https://hubs.ly/Q02dGjG-0

#LasVegasTourism #TheSphere #TourismImpact #ConsumerBehavior

Nexxen is a competitor of Near, providing similar location intelligence and real-time information services.

Nexxen

Rollstack competes with Near in the location intelligence and data intelligence platform space.

Rollstack

Harmonya is a competitor of Near, offering location intelligence and data intelligence solutions.

Harmonya

Grata competes with Near in the location intelligence and data intelligence platform market.

Grata

Esri ArcGIS is an alternative and competitor to Near, offering comprehensive geographic information system (GIS) software and solutions.

Esri ArcGIS

Qlik Sense is a competitor to Near, providing business intelligence and data visualization solutions.

Qlik Sense

Tableau competes with Near in the data intelligence and visualization software market.

Tableau

Adobe Analytics is an alternative and competitor to Near, offering robust digital analytics and marketing intelligence solutions.

Adobe Analytics

Gravy Analytics competes with Near Intelligence, providing location-based marketing and consumer intelligence solutions.

Gravy Analytics

Rei-Frontier is a competitor to Near Intelligence, offering location intelligence and consumer behavior analysis services.

Rei-Frontier

Unacast competes with Near Intelligence, providing location data and analytics solutions for businesses.

Unacast

Factual is a competitor of Near, offering location data and marketing intelligence solutions.

Factual

PlaceIQ competes with Near, providing location-based audience insights and data solutions.

PlaceIQ

Cuebiq is a competitor of Near, offering location intelligence and footfall analytics services.

Cuebiq

Near is a global leader in privacy-led data intelligence, providing a full stack SaaS platform on people and places. Their patented technology analyzes data on approximately 1.6 billion unique user IDs and 70 million points of interest in more than 44 countries, delivering actionable insights on consumer behavior at a global scale. Near serves leading organizations across retail, real estate, restaurant/QSR, travel/tourism, media/tech, and financial services.

Near Intelligence, Inc. operates as a data intelligence platform that provide service to real estate, restaurants, government, automotive, retail, financial service, tourism, and media and tech. Its products include carbon, vista, and allspark. The company was founded in 2012 and is based in Pasadena, California.

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