Nike Names Tom Peddie as VP, GM of North America

Nike Names Tom Peddie as VP, GM of North America Geography

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Nike has appointed Tom Peddie as Vice President and General Manager of its North America operations, effective October 21, 2024. Peddie will oversee all aspects of Nike's North America operations, including Direct, Sales, Marketing, Digital, Consumer Construct, and Territories. This move is seen as a positive step for the company, with Truist Securities upgrading Nike stock to Buy, driven by optimism around recent leadership changes.

Nike

Nike Losing Market Share Among Teens and Gen Z

Nike remains the top brand among teens, but it’s losing share

Despite remaining the top brand among teens, Nike has lost market share among this demographic. New Balance and Adidas have gained market share, with New Balance rising by four points and Adidas by two points. This trend indicates increased competition from other brands in the teen market, which could impact Nike's future growth in this segment.

Nike is a company that designs, manufactures, and sells athletic footwear, apparel, equipment, and accessories. The company focuses on sports-related products and technologies, self-described as innovative and performance-oriented.

Converse

NIKE, Inc. is a purpose-driven organization energized by a shared commitment to move the world forward through the power of sport. We champion diversity and amplify individual passions to bring inspiration and innovation to every athlete* in the world.  Here, every teammate has a role to play. We work together, embracing our differences and pushing boundaries, to achieve collective success. For more information on how you can contribute to a world-class team, visit our career site at jobs.nike.com and join our talent community at https://jobs.nike.com/talent-login. 

Reflektion

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

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Nike

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