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NowThis News is a digital video news outlet that provides original news content for mobile devices and social platforms. Its content is geared towards 18 to 34 year olds who have adopted mobile devices and social platforms as a portal for finding and sharing news and commentary. NowThis News addresses four key trends in digital consumption: social, video, digital, and mobile.

NowThis News publishes content to iOS and Android applications, NowThisNews.com, and distributes content through social media channels including Facebook and Twitter, and through distribution partnerships with Buzzfeed, MSN, Forbes and Mashable. The company was founded by Huffington Post co-founder and former chairman Kenneth Lerer, former Huffington Post CEO Eric Hippeau, and Bedrocket founder Brian Bedol. Co-Founder Hippeau said, “The idea came as Ken and I were tossing around thoughts in mobile news. It was evident that there was no video news, breaking news, that was created in video format just for mobile devices”. NowThis News has raised $5 million from backers Lerer Ventures, Bedrocket Media Ventures, and Oak Ventures.

Axel Springer

Series D - NowThis

Oak Investment Partners

Series C - NowThis

Series B - NowThis

Series A - NowThis

New York

United States

North America

NowThis Combines with the Accelerate Change Portfolio, Becomes NowMedia

NowThis Combines With Accelerate Change Portfolio to Become NowMedia

‘Breathtaking’ media layoffs continue with job cuts at NowThis and Intercept

Half of NowThis News Staff Laid Off, Union Says

NowThis Hires Its First CEO Since Being Spun Off by Vox Media

NowThis to Spin Off From Vox Media

How Now This became a social media news powerhouse

Inside NowThis Next, the groundbreaking social event giving women a Vital Voice

NowThis Hires First Washington Correspondent (Exclusive)

Short form digital videos focused on news and stories for mobile devices and social platforms.

A nonprofit media platform delivering empowering Black history and news stories to over 9 million people monthly.

Collaborates with digital influencers and content creators to build social media movements advancing equity and opportunity.

A leading nonprofit parent media organization offering resources, support, and information to parents.

Content and stories about Latino culture, including commentary, news, and history.

A digital destination for young people aimed at shaping the future through news and stories.

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NowThis Media is an American progressive social media-focused news organization founded in 2012. The company specializes in creating short-form videos and targets Millennials and Generation Z.

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news impact assignment basic	general	Mar 8, 2024 2:04 PM	34ddbe16
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