obé is a premium fitness lifestyle network and first-of-its-kind enterTRAINment pioneer rewriting the rules of digital fitness. With world-class talent and an inspiring, engaged community of loyal members, obé brings the best of boutique fitness to your fingertips—anytime, anywhere. Fitness meets fun, with feel-good results, offering daily live classes, 7,000+ on-demand workouts, and curated training programs for every goal, mood, and level.

Ashley Mills

Mark Mullett

obé Fitness

Alter provides a personalized fitness system that utilizes DNA and biometric data to create individualized fitness plans and monitor health metrics.

Alter

Starting Strength is a fitness organization that provides training programs, coaching, and resources for weightlifting. The organization offers various services including gyms, coaching seminars, and training camps. It self-describes its role in developing physical fitness for individuals.

Starting Strength

StudioHop offers a fitness membership providing access to various classes at boutique gyms, both in-person and virtual, allowing users to choose activities at convenient times and locations.

StudioHop

Our mission is to empower all people with the tools to discover, experience, and crave the joys of daily movement—with results that make a difference.

Founded in 2018 by Ashley Mills and Mark Mullett, obé is a premium fitness lifestyle network and first-of-its-kind enterTRAINment pioneer rewriting the rules of digital fitness. With world-class talent and an inspiring, engaged community of loyal members, we bring the best of boutique fitness to your fingertips—anytime, anywhere. 

At obé, fitness meets fun, with feel-good results. We keep our members moving with daily live classes, 7,000+ on-demand workouts, and curated training programs for every goal, mood, and level. Our 20+ class types include HIIT, Dance, Cardio Boxing, Strength, Pilates, Yoga, and Bounce. Members can also expect special guests and only-at-obé themes powered by major brand partners, including HBO Max, Disney, Peacock, and Paramount+. #AllinFullout

Start your 7-day free trial at obefitness.com to get all the variety and results you’ve been craving. #AllinFullout

BDMI

CASSIUS Family

Wheelhouse 360 Partners

Bossanova Investimentos

Shane Neman

To empower obé members who are on a medically-assisted weight-loss journey with the best tools to stay well, strong, and confident, we've partnered with Found, one of the largest medically-assisted weight-care programs in the US, to launch MuscleGuard. 

Designed to prevent muscle mass loss, build strength, protect bones, and improve body composition for those who are taking weight-loss medications (like GLP-1s), this beginner-friendly strength training plan checks all the boxes. The goal is to lower the risk of potential side effects related to muscle mass loss that come with weight loss, like chronic disease, slowed metabolism, reduced bone density, or sarcopenia.

Check out the program here: https://lnkd.in/eniRDrvx
Read the full 101 here: https://lnkd.in/eMWxdDfg

It's a new era! 👏 We're so excited to announce a groundbreaking new partnership with FLO Living, the renowned women's health company founded by Alisa Vitti. 

This unique collaboration aims to empower women by offering an exclusive series of expert talks on the obé platform, led by Alisa Vitti herself. Topics for discussion? Cycle Syncing®, the gender gap in women's health + fitness research, hormone health, PMS, and how exercise relates to all of it. 

obé will also serve as the official fitness partner for the newly revamped Flo Living Cycle Syncing® Membership. This includes access to 8 new obé workouts per month (2 workouts per cycle phase) available directly within the MyFlo app!

#womenentrepreneurs #womenshealth 


Your inner athlete is going to love this. Level up your fitness routine with Remix Your Routine—obé's newest 2-week challenge, presented by Gatorade Zero. From Barre to Dance HIIT, these adventurous classes will take you out of your comfort zone, keep your workouts fresh, and power your strongest season yet. 

Find all the details here: https://lnkd.in/e8bC9GDt

#obé #gatorade #fitnesschallenge 

Introducing: Mood Check, a new obé feature that allows you to log your daily mood (plus how you *want* to feel) and unlock class recommendations to match or boost how you're feeling. Having an anxious day? We'll suggest classes that will help ground and calm you. Feeling energized? Level it up with a high-energy session so you can make the most of your good mood. 

Exercise and movement can have a profound positive impact on your feelings and emotions—this tool helps you tap in and learn your movement equations. 

Metric
Company Name	obé Fitness	Alter	Starting Strength	StudioHop
Symbol
MSH ID	COM:OBEFITNESS	COM:ALTERME	COM:STARTINGSTRENGTH	COM:STUDIOHOPFITNESS
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Services	Consumer Services	Consumer Services	Consumer Services
Industry	Wellness and Fitness Services	Health & Fitness	Fitness & Recreation	Health and Fitness
Country	US	US	US	US
Stage
Employee Count	105
Website	obefitness.com	alterme.com	startingstrength.com	studiohopfitness.com
LinkedIn	our-body-electric-llc	altermedotcom	starting-strength	studiohop
Founders

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Enterprise Value
Monthly Web Traffic	136.81K	7.09K	70
Web Traffic Growth	-0.38	0.11	258.81
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COM:OBEFITNESS

obé Fitness

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