OptiMine provides marketing measurement and optimization solutions, enabling clients to measure the effectiveness of both digital and traditional marketing channels.

OptiMine

OptiMine Software, Inc. | 1,668 followers on LinkedIn. Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling &amp; Optimization | OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital &amp; traditional marketing channels covering any online &amp; offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

Ann Winblad

Rob Cooley

Disrupting the Marketing Investment Measurement & Optimization Industry

Chuck "Chuckster" Davis

VP of Product at OptiMine Software, Inc.

David Keyes

OptiMine Software, Inc.

OptiMine is proud to announce that we have been named a LEADER in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. Our granular tactic recommendations, production and deployment speed, and vast partner network set us apart from other Marketing Mix Modeling solutions on the market. We are also thankful to our incredible roster of clients who shared their experiences with Gartner! For more information on this announcement, read OptiMine’s latest blog post: https://lnkd.in/gp-3yWEv #GartnerMagicQuadrant #MarketingMixModelingSolutions #MarketingMeasurement #Leader

OptiMine has been named a LEADER in the 2024 Gartner Magic Quadrant for Marketing Mix Modeling solutions! So proud of the OptiMine team but also thankful to our incredible roster of clients who shared their experiences with Gartner. Read more here: https://lnkd.in/g8KNTJkp

Matt Voda

OptiMine's team is exhibiting at the Association of National Advertisers ' Masters of Marketing conference in Orlando, FL this week. We're ready to meet you, so stop by our booth for some OptiMine-branded socks and insightful conversation about your brand's marketing measurement needs! #ARFMasters #MastersofMarketing #MarketingMeasurement #MarketingOptimization

Hardly a week passes without report of another retailer introducing its own media network, or news that an existing media network is expanding its capabilities. With the growth of e-commerce, retail media has emerged as one of the fastest-growing sectors in advertising. To learn more about the future of retail media, read the full article in Forbes featuring OptiMine CEO Matt Voda , here: https://lnkd.in/gk5grf6P #RetailMedia #RetailMediaNetworks #Forbes #ThoughtLeadership

OptiMine's team will be exhibiting at the Association of National Advertisers ' Masters of Marketing conference in Orlando, FL on October 21-25. Make sure to stop by our booth for some OptiMine-branded socks and insightful conversation about your brand's marketing measurement needs! #MastersofMarketing #MarketingMeasurement #ANAMasters

Join the Advertising Research Foundation (ARF) 's Insights Studio TOMORROW, October 15 at 11AM CST for a deep dive into incrementality measurement and its unique role in optimizing retail media performance with OptiMine Software, Inc. 's CEO Matt Voda + Best Buy 's Director of Reporting & Insights Jaiah Kamara . Find out why (and how) some of the world’s largest brands have embraced it. Register here: https://lnkd.in/dUjF67y9 #Webinar #RetailMedia #RetailMediaNetworks #RetailMediaMeasurement #Incrementality

#RetailMedia is growing fast, but most retail media performance measurement leaves a lot to be desired. Join the Advertising Research Foundation (ARF) 's Insights Studio next Tuesday, October 15 at 11AM CST for a deep dive into incrementality measurement and its unique role in optimizing retail media performance with OptiMine Software, Inc. 's CEO Matt Voda + Best Buy 's Director of Reporting & Insights Jaiah Kamara , MBA. Find out why (and how) some of the world’s largest brands have embraced it. Register here: bit.ly/ARF101524 #Incrementality #RetailMediaMeasurement #RetailMediaNetworks #ARFInsightsStudio #Webinar

Retail media is booming – but is it delivering results? 🤔 Learn about the power of incrementality measurement and how it’s transforming retail media performance with exclusive insights from Best Buy & OptiMine Software, Inc. Register today to secure your spot: bit.ly/ARF101524

Advertising Research Foundation (ARF)

Last week, our CEO Matt Voda had the pleasure of co-presenting with a customer of OptiMine’s at the Association of National Advertisers Measurement and Analytics conference. They discussed the role of incrementality measurement in retail media networks and the topic clearly touched a nerve as they had so many audience questions that they ran out of time. So, we've put together this blog post to answer those questions! Check it out: https://lnkd.in/gSrtDXyE #RetailMedia #RetailMediaNetworks #RetailMediaMeasurement

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VP of Engineering

Bryan Lundberg

VP of Product

Vice President of Sales

Eric Jaworski

VP of Client Success

Jamie Glover

VP - Research & Advanced Development

Jason Mulvey

Vice President - Client Success

Jeremy Slick

Vice President of Client Services

Judd Eder

Ryan Weber

Robert Cooley

Founder & CTO

Chief Executive Officer

Director

Tom Donnelly

Executive Chair & Director

Great Lakes Companies With More Than $1M in Revenue (Top 10K)

Marketing Companies With Fewer Than 1000 Employees (Top 10K)

Advertising Companies With More Than 10 Employees (Top 10K)

Great Lakes Companies With Fewer Than 50 Employees (Top 10K)

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data. 

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials.  Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches. 

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most". 

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

Debt Financing - OptiMine Software

Hummer Winblad Venture Partners

Series C - OptiMine Software

Series B - OptiMine Software

Calumet Venture Fund

Series A - OptiMine Software

Computer and Software Services and Scientific Services

Minneapolis

Minnesota

United States

North America

OptiMine Software

Analytics-tech company OptiMine lands funding

An Open Letter to Advertisers in the NSA Era

Following Adobe Partnership, OptiMine Lands $3.6M For Keyword Bid Optimization&nbsp;Software

Adobe Partners with OptiMine in Improved SearchCenter+

A marketing attribution solution that measures the incremental impacts of both digital and traditional marketing with conversions captured online and offline, providing detailed, privacy-safe campaign measurement.

A scenario planning tool that allows marketers to explore different spend levels and their impacts in real-time, identifying optimal investment levels and performance lift opportunities.

A marketing mix modeling and optimization tool that evaluates various budget alternatives using AI to optimize marketing investments and achieve specific business goals.

A program designed for agencies to leverage OptiMine's analytics platform for marketing measurement and optimization, expanding their service offerings and improving client retention.

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